Stereotyping - Publications - Faculty & Research

17 Apr 2025
HBS Seminar

Maria De-Arteaga, McCombs School of Business, UT Austin

18 Jun 2024
Research & Ideas

What Your Non-Binary Employees Need to Do Their Best Work

When Katherine Coffman presents her research findings about how gender stereotypes shape the behavior of men and women in the workplace, she is often asked: What about non-binary individuals? “People understandably keep asking, ‘What... View Details

Keywords: by Michael Blanding

January 2025
Case

Netflix: Takedown Troubles

By: Clayton S. Rose, Tom Quinn and Maxim Pike Harrell

In October 2021, Netflix Co-CEO Ted Sarandos sent an all-staff email addressing backlash to comedian Dave Chappelle’s new stand-up special, The Closer. Released on October 5, the comedian’s depiction of the transgender community and other LGBTQ+ groups prompted... View Details

Citation

Educators

Purchase

28 Feb 2022
Research & Ideas

How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels

the researchers observed a pattern: Hotel employees were more likely to respond to messages that seemed to come from a White sender than those from a Black or Asian sender. Hotel representatives responded to about 43 percent of messages coming from a View Details

Keywords: by Pamela Reynolds

01 Sep 2023
News

Solving for Z

With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

21 Dec 2023
Blog Post

Top 10 MBA Voices Blogs of 2023

own worth and capabilities. I never considered applying to an Ivy League institution given some of the negative stereotypes I had heard about them. Read More>>> THE IMPORTANCE OF MENTORSHIP: A CONVERSATION WITH PROFESSOR TING... View Details

Blog

What Can You Do to Foster Gender Equity?

will help to create better-performing, more sustainable organizations. The value goes beyond helping women. By helping to break down stereotypes and rigid norms around gender roles, you can enable people of any gender to bring their best... View Details

27 Jan 2020
Research & Ideas

Hard Work Isn't Enough: How to Find Your Edge

Associate Professor Laura Huang, who studies early entrepreneurship, where failure is common. “You can take two people who work equally hard, and one person will naturally have an advantage and achieve success, while the other can’t climb the corporate ladder.” What... View Details

Keywords: by Dina Gerdeman

04 Oct 2010
Research & Ideas

Introverts: The Best Leaders for Proactive Employees

stereotypes of great leaders. "Many people associate extraversion with action, assertiveness and dominance—characteristics that people believe to be necessary to be effective leaders," Gino says. "The features that define... View Details

Keywords: by Carmen Nobel

03 Jan 2023
Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

aimed specifically at dismantling inequities in the workplace. “Research has shown time and time again that some of the stereotypical feminine attributes, such as empathy, trust, connection—those are the things that really differentiate... View Details

Keywords: by Pamela Reynolds

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as... View Details

Keywords: by Dina Gerdeman; Consumer Products

20 Sep 2010
Research & Ideas

Power Posing: Fake It Until You Make It

feelings of powerlessness and low self-esteem due to their hierarchical rank or lack of resources. Why We Judge Cuddy's overall research agenda focuses on stereotyping and questions around how we form judgments of others' warmth and... View Details

Keywords: by Julia Hanna

11 Feb 2002
Research & Ideas

The Quiet Leader—and How to Be One

they think of real brash types, even rebels. In business, for example, Jack Welch springs to mind as a well-known leader. The idea of a quiet leader seems almost the flip side of that. A: It is the flip side of a standard or stereotypical... View Details

Keywords: by Martha Lagace

02 Apr 2021
Research & Ideas

Salary Negotiations: A Catch-22 for Women

leadership roles, but also create a lose-lose situation for all women in the workplace, as neither assertiveness nor conforming to stereotypes leads to success. To address these issues, companies will need to reimagine the negotiation... View Details

Keywords: by Kristen Senz

Web

Business History - Faculty & Research

explains how the CEM database has been employed in multiple academic publications, targeted at both historical and management audiences, and employing multiple methodologies. Examples include a study of gender and skin color stereotypes... View Details

24 Jan 2023
Blog Post

Dispelling Myths About HBS Through My Summer Venture in Management Program Experience

institution given some of the negative stereotypes I had heard about them. It also did not help that as a woman of color, I did not feel I had the right support system coaching me throughout my adulthood. I was constantly told to "settle... View Details

19 Apr 2010
Research & Ideas

The History of Beauty

disinclined to conform to assumed gender stereotypes by working on beauty. The fashion industry, which is also huge, suffers from the same lack of attention from management researchers. Q: You write, "Beauty emerges as an industry which... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

19 Dec 2022
Research & Ideas

What Motivates People to Give Generously—and Why We Sometimes Don't

article originally appeared in the HBS Alumni Bulletin. You Might Also Like: Giving Back: Consumers Care More About How Companies Donate Than How Much Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen Too Nice to Lead? Unpacking the Gender View Details

Keywords: by Jen McFarland Flint, HBS Alumni Bulletin

Web

Educator Resources - Race, Gender & Equity

to combat gender stereotypes in the classroom. Studies have also shown that learning about women's accomplishments encourages women students to share their own expertise—benefiting the entire class. These selected cases feature women... View Details

08 Mar 2022
Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

body of research has found that seeing or hearing about female leaders improves women’s self-perception and performance, countering what is known as stereotype threat, or the risk of identifying with a negative View Details

Keywords: by Colleen Ammerman and Boris Groysberg

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