Publications

January 2000 (Revised April 2000)
Case

AsiaMail.com: What's in a Name?

By: Myra M. Hart and Sharon Peyus

Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details

Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Service Industry; Asia

December 1999 (Revised May 2002)
Case

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter

NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details

Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry

November 1999 (Revised February 2000)
Case

Woodland Partners: Field of Dreams?

By: Thomas J. DeLong, Ashish Nanda and Theodore D. Seides

Elizabeth Lilly, Richard Rinkett, and Richard Jensen are pondering whether to launch a new investment management firm and, if so, what growth strategy to chart for the potential firm. View Details

Keywords: Goals and Objectives; Decision Making; Problems and Challenges; Business Startups; Business Processes; Growth and Development Strategy; Financial Services Industry

1999
Other Unpublished Work

Ownership and Control in Entrepreneurial Firms: An Examination of Convertible Securities in Venture Capital Investment

By: Paul A. Gompers

Keywords: Business Startups; Ownership; Management; Debt Securities; Venture Capital

September 1998 (Revised July 1999)
Case

Integral Capital Partners

By: Andre F. Perold and Markus Mullarkey

Integral Capital Partners is a small firm with a very distinctive approach to investing in high-technology stocks. The firm invests privately in small start-ups as well as in publicly traded companies, and it develops important financial and advisory relationships with... View Details

Keywords: Technology; Value Creation; Venture Capital; Asset Management; Partners and Partnerships; Public Sector; Private Sector; Business Startups; Corporate Finance; Financial Services Industry

August 1998 (Revised October 2002)
Case

Harbus Foundation, The

By: James E. Austin and Linda Carrigan

Describes the challenges faced by a group of HBS students as they create a foundation. Given surplus funds generated by the student-run newspaper, The Harbus leadership decides to find a meaningful use for the excess cash. Profiles both the entrepreneurial process used... View Details

Keywords: Business Startups; Decision Choices and Conditions; Asset Management; Financial Institutions; Investment Portfolio; Management Analysis, Tools, and Techniques; Problems and Challenges; Social Enterprise; Valuation; Financial Services Industry

March 1998 (Revised July 1998)
Case

Boston Duck Tours,1996: Has Boston Gone Quackers?

By: Myra M. Hart and Stephanie Dodson

While on vacation in Memphis, former investment manager Andy Wilson discovers a unique "tour bus" that travels over land and through water. He decides to transplant the concept to Boston and to add both historical and theatrical features to the amphibious tour. As he... View Details

Keywords: Opportunities; Creativity; Entrepreneurship; Financing and Loans; Problems and Challenges; Business Startups; Tourism Industry; Tennessee; Boston

November 1997 (Revised December 1999)
Case

Cinemex

By: James L. Heskett

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

March 1997 (Revised January 1999)
Case

Cambridge Technology Partners: Corporate Venturing (August 1996)

By: Paul A. Gompers and Catherine M. Conneely

Concerns the decision of Jim Sims, president and CEO of Cambridge Technology Partners (CTP) to form a corporate venture capital subsidiary. CTP is a fast-growing information technology consulting firm that has been presented with many investment opportunities from... View Details

Keywords: Decisions; Venture Capital; Leadership; Information Technology; Investment; Opportunities; Customer Focus and Relationships; Business Startups; Business Subsidiaries; Information Technology Industry; Consulting Industry; Cambridge

October 1995 (Revised July 1996)
Case

Aspen Technology, Inc.: Currency Hedging Review

By: Peter Tufano

The chief financial officer of a rapidly growing U.S.-based software firm that sells its process-control software to industrial users around the globe must review the goals, strategies, and policies of the firm's currency hedging program. This review is prompted by... View Details

Keywords: Currency Exchange Rate; Applications and Software; Investment; Business Startups; Business Strategy; Information Technology Industry; United Kingdom; United States

October 1995 (Revised July 2009)
Case

Beechwood Spouts (A)

By: William A. Sahlman and Andrew S. Janower

Charles Barker must decide whether to become an outside investor in a private round of financing for an early stage, high-growth-potential venture producing plastic pouring spouts for orange juice cartons. Barker must evaluate the opportunity, content, and deal to... View Details

Keywords: Business Startups; Venture Capital; Financing and Loans; Investment

September 1995
Case

Richina Capital Partners Limited

By: William A. Sahlman and Jason Green

Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural... View Details

Keywords: Business Startups; Venture Capital; Problems and Challenges; Emerging Markets; Multinational Firms and Management; Cross-Cultural and Cross-Border Issues; Governance Compliance; Business Strategy; Expansion; Investment Return; China

August 1990 (Revised March 1991)
Case

Eli Lilly and Co. (C): Japan

By: Michael Y. Yoshino

Describes the process of establishing an independent operation in Japan in the mid-1980s as a result of a decision to make a major investment in the market. Describes the challenges in setting up such an operation and focuses on the role of the country manager in... View Details

Keywords: Business Divisions; Business Startups; Decisions; Investment; Growth Management; Managerial Roles; Markets; Problems and Challenges; Pharmaceutical Industry; Japan

September 1983 (Revised July 1998)
Case

Heather Evans

By: Howard H. Stevenson and Michael J. Roberts

Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan. View Details

Keywords: Business Plan; Business Startups; Investment; Human Resources; Strategic Planning; Apparel and Accessories Industry

October 1982 (Revised September 1988)
Case

Steven B. Belkin

By: Howard H. Stevenson and Richard O. von Werssowetz

Steven Belkin, 26 years old and 2 1/2 years out of HBS, has decided to leave a group travel company he has run for the last year to start his own similar business. In the course of several months he has written a business plan, attracted several partners and employees,... View Details

Keywords: Business Plan; Business Startups; Decisions; Equity; Investment; Personal Finance; Recruitment; Resignation and Termination; Failure; Partners and Partnerships