Show Results For
- All HBS Web
(1,527)
- Faculty Publications (339)
Show Results For
- All HBS Web
(1,527)
- Faculty Publications (339)
Sports
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- January 2014
- Supplement
The PGA Tour (E)
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- January 2014
- Supplement
The PGA Tour (F)
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- January 2014 (Revised August 2017)
- Case
StepSmart Fitness
- December 2013
- Case
The PGA Tour (A)
In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
- October 28, 2013
- Other Article
How the Competition for Superstar Endorsers is Changing the Sports Business
- 2013
- Book
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
- October 2013
- Article
Ferguson's Formula
- 2013
- Working Paper
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details
- Article
Prosocial Bonuses Increase Employee Satisfaction and Team Performance
- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
- September 2013 (Revised August 2015)
- Background Note
Leadership and Teaming
- July 2013 (Revised October 2014)
- Case
Following Lance Armstrong: Excellence Corrupted
After years of vigorous denials, on January 14, 2013 Lance Armstrong admitted in a television interview with Oprah Winfrey that he "doped" in each of his record seven consecutive Tour de France victories, confirming the findings a few months earlier by the US... View Details
- June 2013
- Case
STATS: Moneyball 2.0
- June 2013 (Revised February 2014)
- Case
FanMode: Launching a Global Sports Venture
- May 2013
- Case
Altius Golf and the Fighter Brand
- May 2013
- Supplement
From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys (B)
- 2013
- Working Paper
Prosocial Bonuses Increase Employee Satisfaction and Team Performance
- February 2013
- Case
18 Months in a Startup: Zaggora.com
- November 2012
- Case
New Balance Athletic Shoe, Inc. (Abridged)
- October 21, 2012
- Editorial