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      • January 2014 (Revised April 2025)
      • Supplement

      The PGA Tour (C)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details
      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (C)." Harvard Business School Supplement 714-444, January 2014. (Revised April 2025.)
      • January 2014 (Revised April 2025)
      • Supplement

      The PGA Tour (D)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (D)." Harvard Business School Supplement 714-445, January 2014. (Revised April 2025.)
      • January 2014 (Revised April 2025)
      • Supplement

      The PGA Tour (E)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (E)." Harvard Business School Supplement 714-446, January 2014. (Revised April 2025.)
      • January 2014 (Revised April 2025)
      • Supplement

      The PGA Tour (F)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (F)." Harvard Business School Supplement 714-447, January 2014. (Revised April 2025.)
      • January 2014 (Revised August 2017)
      • Case

      StepSmart Fitness

      By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
      StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A... View Details
      Keywords: Analysis; Restructuring; Salesforce Management; Management Succession; Performance Improvement; Sports Industry; Sports Industry; New England
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      Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness." Harvard Business School Brief Case 914-509, January 2014. (Revised August 2017.)
      • December 2013 (Revised April 2025)
      • Case

      The PGA Tour (A)

      By: Ramon Casadesus-Masanell and Cole Magrath

      In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

      Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Competition; Adaptation; Monopoly; Globalization; Sports; Business Strategy; Sports Industry; United States
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      Casadesus-Masanell, Ramon, and Cole Magrath. "The PGA Tour (A)." Harvard Business School Case 714-442, December 2013. (Revised April 2025.)
      • October 28, 2013
      • Other Article

      How the Competition for Superstar Endorsers is Changing the Sports Business

      By: Anita Elberse
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      Elberse, Anita. "How the Competition for Superstar Endorsers is Changing the Sports Business." SportsBusiness Journal (October 28, 2013), 14.
      • 2013
      • Book

      Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

      By: Anita Elberse
      What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
      Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
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      Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
      • October 2013
      • Article

      Ferguson's Formula

      By: Anita Elberse and Sir Alex Ferguson
      When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson,... View Details
      Keywords: Strategy; Business or Company Management; Management Style; Success; Sports; Sports Industry; England
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      Elberse, Anita, and Sir Alex Ferguson. "Ferguson's Formula." Harvard Business Review 91, no. 10 (October 2013): 116–125.
      • 2013
      • Working Paper

      How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

      By: Isao Okada and Stephen A. Greyser

      When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

      Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States
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      Okada, Isao, and Stephen A. Greyser. "How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars." Harvard Business School Working Paper, No. 14-029, September 2013.
      • Article

      Prosocial Bonuses Increase Employee Satisfaction and Team Performance

      By: Lalin Anik, Lara B. Aknin, Elizabeth W. Dunn, Michael I. Norton and Jordi Quoidbach
      In three field studies, we explore the impact of providing employees and teammates with prosocial bonuses, a novel type of bonus spent on others rather than on oneself. In Experiment 1, we show that prosocial bonuses in the form of donations to charity lead to happier... View Details
      Keywords: Satisfaction; Groups and Teams; Performance; Compensation and Benefits; Philanthropy and Charitable Giving; Sports Industry; Sports Industry; Sports Industry; Canada; Belgium; Australia
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      Anik, Lalin, Lara B. Aknin, Elizabeth W. Dunn, Michael I. Norton, and Jordi Quoidbach. "Prosocial Bonuses Increase Employee Satisfaction and Team Performance." PLoS ONE 8, no. 9 (September 2013): 1–8.
      • 2013
      • Working Paper

      NBC and the 2012 London Olympics: Unexpected Success

      By: Stephen A. Greyser and Vadim Kogan
      "The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details
      Keywords: Success; Profit; Sports; Failure; Television Entertainment; Sports Industry; Sports Industry; Sports Industry; Vancouver; Beijing; London; Brazil; Russia
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      Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
      • September 2013 (Revised August 2015)
      • Background Note

      Leadership and Teaming

      By: Ethan Bernstein
      Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
      Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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      Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
      • July 2013 (Revised October 2014)
      • Case

      Following Lance Armstrong: Excellence Corrupted

      By: Clayton Rose and Noah Fisher

      After years of vigorous denials, on January 14, 2013 Lance Armstrong admitted in a television interview with Oprah Winfrey that he "doped" in each of his record seven consecutive Tour de France victories, confirming the findings a few months earlier by the US... View Details

      Keywords: Corruption; Ethics; Crime and Corruption; Leadership; Culture; Sports Industry; United States; Europe; France
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      Rose, Clayton, and Noah Fisher. "Following Lance Armstrong: Excellence Corrupted." Harvard Business School Case 314-015, July 2013. (Revised October 2014.)
      • June 2013
      • Case

      STATS: Moneyball 2.0

      By: Lynda M. Applegate, Mark Cecchini and Elizabeth Collins
      Keywords: Sports
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      Applegate, Lynda M., Mark Cecchini, and Elizabeth Collins. "STATS: Moneyball 2.0." Harvard Business School Case 813-170, June 2013.
      • June 2013 (Revised February 2014)
      • Case

      FanMode: Launching a Global Sports Venture

      By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
      Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details
      Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Sports Industry; United Kingdom; South Africa
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      Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
      • May 2013
      • Case

      Altius Golf and the Fighter Brand

      By: Robert J. Dolan and Sunru Yong
      Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details
      Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Sports Industry
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      Dolan, Robert J., and Sunru Yong. "Altius Golf and the Fighter Brand." Harvard Business School Brief Case 913-578, May 2013.
      • May 2013
      • Supplement

      From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys (B)

      By: F. Warren McFarlan and Michael Vitale
      This case focuses on the growth of an innovative non-profit institution that motivates aboriginal children to attend school by harnessing their love of football. View Details
      Keywords: Motivation and Incentives; Nonprofit Organizations; Education; Sports; Education Industry
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      McFarlan, F. Warren, and Michael Vitale. "From Little Things Big Things Grow: The Clontarf Foundation Program for Aboriginal Boys (B)." Harvard Business School Supplement 913-416, May 2013.
      • 2013
      • Working Paper

      Prosocial Bonuses Increase Employee Satisfaction and Team Performance

      By: Lalin Anik, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn and Jordi Quoidbach
      In two field studies, we explore the impact of providing employees and teammates with prosocial bonuses, a novel type of bonus spent on others rather than on oneself. In Experiment 1, we show that prosocial bonuses in the form of donations to charity lead to happier... View Details
      Keywords: Satisfaction; Groups and Teams; Performance; Compensation and Benefits; Philanthropy and Charitable Giving; Sports Industry; Sports Industry; Sports Industry; Canada; Belgium; Australia
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      Anik, Lalin, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn, and Jordi Quoidbach. "Prosocial Bonuses Increase Employee Satisfaction and Team Performance." Harvard Business School Working Paper, No. 13-095, May 2013.
      • February 2013
      • Case

      18 Months in a Startup: Zaggora.com

      By: Tom Nicholas
      The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details
      Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Sports Industry; Sports Industry
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      Nicholas, Tom. "18 Months in a Startup: Zaggora.com." Harvard Business School Case 813-140, February 2013.
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