Publications

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details

Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions

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April 2017
Article

The Effectiveness of U.S. Energy Efficiency Building Labels

By: Omar Isaac Asensio and Magali A Delmas

Information programs are promising strategies to encourage investments in energy efficiency in commercial buildings. However, the realized effectiveness of these programs has not yet been estimated on a large scale. Here we take advantage of a large sample of monthly... View Details

Keywords: Energy Conservation; Green Building; Energy Policy

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24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

sexual experiences by 59%. We conduct a “placebo test” and show that for non-sensitive placebo items, the veiled methodology produces effects that are small in magnitude and... View Details

Keywords: Sean Silverthorne

November 2018 (Revised January 2021)
Case

Peak Investment Capital

By: Richard S. Ruback and Royce Yudkoff

Kobbina Awuah (MBA 2014) became intrigued with the possibility of adapting Entrepreneurship through Acquisition in Ghana, where he grew up and where his family still lived. While he knew he could work for a multi-national enterprise located in Ghana, he was confident... View Details

Keywords: Entrepreneurship In Africa; Entrepreneurship Through Acquisition; Entrepreneurship; Acquisition; Ghana

Keywords: Garry Emmons and Julia Hanna; Latin America; research; infrastructure; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments

01 Dec 2000
News

Latin America's Decade

open markets and trade began to emerge across Latin America. In recent years, state-owned companies have been privatized, currencies stabilized, and inflation reduced. These changes have helped attract a... View Details

November 2023 (Revised April 2024)
Case

Wallbox

By: Álvaro Rodríguez Arregui and Max Hancock

Enric Asunción co-founded Wallbox, a private EV charger company, in Spain in 2015. As CEO, Asunción transformed the company from a small start-up, focused on the European market, to a multimillion-dollar enterprise with offices on three continents. In 2021, a private... View Details

Keywords: Technology Adoption; Going Public; Acquisition; Business Exit or Shutdown; Business Startups; Entrepreneurial Finance; Spain; United States; United Kingdom

2012
Teaching Note

ChemChina (TN)

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang

ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details

Keywords: Reorganization; Strategy; China; China

2012
Case

ChemChina

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang

ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details

Keywords: Reorganization; Strategy; China; China

Web

Women, Work, and the “M” Word - Blog: Health Supplement

your workplace (i.e., having a fan on your desk) can significantly increase comfort levels. Small changes, like these, which can be made almost immediately and come at little to no cost can help determine... View Details

September 22, 2023
Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details

Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy

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Web

Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium View Details

TeachingInterests

Field Course: Social Innovation Lab

This course provides students an opportunity to address a social enterprise topic with the discipline of business tools and techniques. Students will work in teams, choosing among three types of projects: a) developing a business plan for your own social enterprise;... View Details

01 Apr 2001
News

New Ventures New Gains

(both MBA 1996) proposed the contest as a project for Professor Josh Lerner’s Venture Capital and Private Equity elective. “We looked at it as not just a theoretical paper for class but a sustainable plan,” says Wagonfeld, who was then... View Details

Keywords: Julia Hanna and Susan Young; Martin Dubilier (MBA 1952); Business Schools & Computer & Management Training; Educational Services

July 2018 (Revised November 2018)
Case

The Robin Hood Army

By: Susanna Gallani

In 2014, Neel Ghose and a handful of friends spent one evening distributing excess food they had collected from local restaurants to the less fortunate people living under the Hauz Khas flyover in South Delhi. Four years later, this initiative had developed into The... View Details

Keywords: Volunteer-based Organization; Food Redistribution; Nonprofit Organizations; Food; Human Needs; Expansion; Global Range; Growth and Development

Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

1936-1937. The Intersection of Public Relations and Photography: Body By the 1920s, with the rise of national magazines and improved technical reproduction of photographs, photography increasingly became the... View Details

February 2011
Case

oDesk: Changing How the World Works

By: Boris Groysberg, David A. Thomas and Jennifer M. Tydlaska

It is 2010, and Gary Swart, CEO of oDesk, is contemplating the next steps for his organization. Founded in 2004 in California, oDesk operates an online marketplace which matches Employers with Contractors. oDesk provides fact-based information on Contractors, including... View Details

Keywords: Recruitment; Leadership; Growth and Development Strategy; Digital Platforms; Marketplace Matching; Corporate Strategy; Internet and the Web; Consulting Industry