Publications

December 2018
Case

Kodak: The Rebirth of an Iconic Brand

By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland

Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details

Keywords: Branding; Brand ＆ Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics

Article

Excusing Selfishness in Charitable Giving: The Role of Risk

By: Christine L. Exley

Decisions involving charitable giving often occur under the shadow of risk. A common finding is that potential donors give less when there is greater risk that their donation will have less impact. While this behavior could be fully rationalized by standard economic... View Details

Keywords: Charitable Giving; Prosocial Behavior; Altruism; Risk Preferences; Risk and Uncertainty; Philanthropy and Charitable Giving; Behavior

Find at Harvard

July 2012 (Revised April 2013)
Case

Peter Jepsen

By: Howard H. Stevenson, Michael J. Roberts and James M. Sharpe

About to break bank covenants, Peter Jepsen has to deal with a contentious prior owner, improve profitability and staff appropriately all while maintaining credibility with his investors, in the furniture hardware company he has owned for less than a year. View Details

19 Apr 2010
Research & Ideas

The History of Beauty

Beauty Imagined: A History of the Global Beauty Industry is the first serious attempt to trace the history of the $330 billion global beauty industry and its large collection View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

Article

An Evaluation of Money Market Fund Reform Proposals

By: Samuel G. Hanson, David S. Scharfstein and Adi Sunderam

U.S. money market mutual funds (MMFs) are an important source of dollar funding for global financial institutions, particularly those headquartered outside the U.S. MMFs proved to be a source of considerable instability during the financial crisis of 2007–2009,... View Details

Keywords: Balance and Stability; Globalized Markets and Industries; Banks and Banking

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March 2019
Article

A Time-Driven Activity-Based Costing Analysis of Emergency Department Scribes

By: Robert S. Kaplan, Heather A. Heaton, David M. Nestler, William J. Barry, Richard A. Helmers, Mustafa Y. Sir, Deepi G. Goyal, Derek A. Haas and Annie T. Sadosty

Objectives: To apply time-driven activity-based costing (TDABC) methodology to determine emergency medicine physician documentation costs with and without scribes.

Methods: Two research assistants shadowed attending physicians for a total of 64 hours in the... View Details

Keywords: Time-Driven Activity-Based Costing; Health Care and Treatment; Analysis

12 Oct 2011
News

Why we must invest your tax dollars: Solyndra failed, but lots of federal spending pays off

Research Summary

Risk Management as a Function of Government

By: David A. Moss

Professor Moss's academic work in this area explores how and why governments manage private-sector risks. Based on historical and institutional research, he argues that risk management constitutes a critical function of government with far-reaching implications. ... View Details

An Evaluation of Money Market Fund Reform Proposals

U.S. money market mutual funds (MMFs) are an important source of dollar funding for global financial institutions, particularly those headquartered outside the U.S. MMFs proved to be a source of considerable instability during the financial crisis of 2007–2009,... View Details

January 2009 (Revised April 2009)
Case

Disaster in April: The Obligations of Kelly Construction

By: John D. Macomber, Christopher M. Gordon and Ben Creo

A construction company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is an important... View Details

Keywords: Business Exit or Shutdown; Family Business; Insolvency and Bankruptcy; Governing and Advisory Boards; Compensation and Benefits; Contracts; Crisis Management; Construction Industry

1 PM – 2 PM EDT, 17 Sep 2015
Webinars: Trending@HBS

Risk of Unfunded Public Pension Fund and Health Care Benefits in the US

Detroit is the canary in the coal mine on the issue of unfunded pension and health care liabilities. Had the city not declared bankruptcy, it was projected that 67% of every incremental revenue dollar would have been allocated to these legacy benefits by 2017. Yet even... View Details

March 2020
Case

China's Management of COVID-19 (A): People's War or Chernobyl Moment?

By: Meg Rithmire and Courtney Han

In late 2019, a novel respiratory virus appeared in a province in central China. Government officials in Wuhan, Hubei province had to respond to the new virus in the shadow of the 2002–2003 outbreak of SARS in China and within the context of the country’s public health... View Details

Keywords: COVID-19; Coronavirus; Pandemics; Public Health; COVID-19 Pandemic; Health Pandemics; Government Administration; Social Issues; Policy; Decision Making; China

14 Mar 2023
In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

The bank run that led to the stunning collapse of Silicon Valley Bank late last week continues to send shivers through the American financial system. SVB, the Santa Clara, California-based bank that catered to the tech industry, was the... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

17 Aug 2011
News

Breath of Life

but brought back from the brink of bankruptcy by its current president David Green (MBA ’91). Explaining that a natural trachea is shaped by its “scaffold” (its framework of... View Details

Keywords: stem cell research; Ambulatory Health Care Services; Health, Social Assistance

2015
Working Paper

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details

Keywords: Management Practices and Processes; Advertising

SSRN

April 2011 (Revised March 2021)
Case

BANEX and the No Pago Movement (A)

By: Shawn Cole and Baily Blair Kempner

This case examines Grassroots Capital's decision of whether or not to continue investing in a Bolivian microfinance bank that is suffering financial distress. View Details

Keywords: Base Of The Pyramid; Political Risk; Microfinance; Insolvency and Bankruptcy; Government and Politics; Investment; Risk Management; Financial Services Industry; Bolivia

January 2009 (Revised November 2011)
Case

The Tip of the Iceberg: JP Morgan Chase and Bear Stearns (A)

By: Clayton S. Rose, Daniel Baird Bergstresser and David Lane

"Bear Stearns & Co. burned through nearly all of its $18 billion in cash reserves during the week of March 10, 2008, and an unprecedented provision of liquidity support from the Federal Reserve on Friday, March 13 was insufficient to reverse the decline in Bear's... View Details

Keywords: Mergers and Acquisitions; Financial Crisis; Capital; Financial Liquidity; Financial Strategy; Corporate Governance; Crisis Management; Business and Stakeholder Relations; Competition; Valuation; Financial Services Industry