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  • February 2010
  • Supplement

Lending Club case exhibits (CW)

By: Peter Tufano
A new entrant in the nascent online peer lending space, Lending Club must decide whether or not to register with the SEC. Lending Club provided a platform through which individual borrowers could receive loans funded by individuals who chose to invest in them. The... View Details
Keywords: Internet and the Web; Financing and Loans
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  • February 2010 (Revised December 2010)
  • Case

Lending Club

By: Peter Tufano
A new entrant in the nascent online peer lending space, Lending Club must decide whether or not to register with the SEC. Lending Club provided a platform through which individual borrowers could receive loans funded by individuals who chose to invest in them. The... View Details
Keywords: Financial Instruments; Price; Personal Finance; Financing and Loans; Financial Services Industry
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  • August 2018
  • Case

Enfoca: Private Equity in Peru

By: Victoria Ivashina and Jeffrey Boyar
This case follows Enfoca, Peru’s largest local private equity firm and its portfolio company Maestro, a leading player in Peru’s hardware retail market. Peru’s GDP growth between 2008 and 2014 was the highest of any Latin American country. Growth of the Peruvian middle... View Details
Keywords: Private Equity; Emerging Markets; Capital Markets; Transition; Strategy; Peru
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  • December 2013
  • Case

Clique Pens: The Writing Implements Division of U.S. Home

By: Frank V. Cespedes and James Kindley
The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a... View Details
Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Manufacturing Industry; Consumer Products Industry
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  • 06 Aug 2015
  • News

What’s Old is New: What We Can Learn From Vinyl’s Resurgence

  • January 2008 (Revised March 2008)
  • Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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    Debora L. Spar

    Debora Spar is the Jaime and Josefina Chua Tiampo Professor of Business Administration at Harvard Business School and Senior Associate Dean for Business and Global Society. Her current research focuses on issues of gender and technology, and the interplay between... View Details

    Keywords: biotechnology; broadcasting; communications; entertainment; federal government; health care; information; internet; music; pharmaceuticals
    • 27 Apr 2018
    • HBS Seminar

    Helen Riley, Moonshot Mission Controller at X (formerly Google [x])

    • January 2007 (Revised October 2011)
    • Case

    Roppongi Hills: City Within a City

    By: Anita Elberse, Andrei Hagiu and Masako Egawa
    Minoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local... View Details
    Keywords: Buildings and Facilities; Development Economics; Brands and Branding; Urban Development; Competition; Real Estate Industry; Tokyo
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    • November 2015
    • Case

    Wynton Marsalis & Jazz at Lincoln Center

    By: Rohit Deshpandé
    Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details
    Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry
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      Best-selling and New Cases by Ben Esty

      Best-Selling (MOST POPULAR) Cases:  

        1) Eaton: Portfolio Transformation & Cost of... View Details

      • 04 Jun 2018
      • Research & Ideas

      Think of it as Professors in Cars Having Coffee

      designed to make sure the executive office doesn’t have too much power.” Ep 15: Brainstorming the Affordable Housing Dilemma Desai: “There is a very real, genuine market failure. I think the answer is the government provides housing... View Details
      Keywords: by Sean Silverthorne; Education; Entertainment & Recreation

        John A. Quelch

        John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

        Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
        • 08 Nov 2018
        • News

        Could Big Data Replace the Creative Director at the Gap?

        • January 2000 (Revised October 2001)
        • Case

        Security Capital Pacific Trust: A Case for Branding

        A real estate operations and investment trust is considering whether it should pursue branding as a strategic investment. Through interpretation of case data and video from focus groups, students deduce the consumer (cognitive, psychological, and economic),... View Details
        Keywords: Decision Making; Brands and Branding
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        • July 2009 (Revised March 2010)
        • Case

        Sotheby's & Christie's Inc.

        By: Ramon Casadesus-Masanell and Catherine Jane Wise
        The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details
        Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition
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        • November 2017
        • Teaching Note

        Predicting Consumer Tastes with Big Data at Gap

        By: Ayelet Israeli and Jill Avery
        CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
        Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
        Related
        • 13 Jan 2003
        • Research & Ideas

        The Subconscious Mind of the Consumer (And How To Reach It)

        Harvard Business School professor Gerald Zaltman's latest book, How Customers Think: Essential Insights into the Mind of the Market, delves into the subconscious mind of the consumer—the place where most purchasing decisions are made. The question: How can View Details
        Keywords: by Manda Mahoney
        • February 2023 (Revised March 2023)
        • Case

        Hey, Insta & YouTube, Are You Watching TikTok?

        By: Felix Oberholzer-Gee
        In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details
        Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation
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          Stephen A. Greyser

          Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management.  A... View Details

          Keywords: sports