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Show Results For
- All HBS Web
(5,934)
- People (4)
- News (1,241)
- Research (3,409)
- Events (83)
- Multimedia (188)
- Faculty Publications (2,836)
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- 2017
- Working Paper
The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making
By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details
Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research
Hamilton, Ryan, and Uma R. Karmarkar. "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making." Marketing Science Institute Report, No. 17-109, May 2017.
- Teaching Interest
Overview
Since coming to HBS, my teaching interests have centered around the intersection of science and business: entrepreneurship, management, and strategy. More recently, i have become more engaged in considering the emergence of new university models for the translation... View Details
- Other Article
Why I Volunteer at the Intel International Science and Engineering Fair
Kominers, Scott Duke. "Why I Volunteer at the Intel International Science and Engineering Fair." Science News (February 28, 2018).
- April 2011
- Teaching Note
Office of Technology Transfer - Shanghai Institutes for Biological Sciences (TN)
By: Willy Shih and Sen Chai
Teaching Note for 611057. View Details
- Article
An Insider’s Perspective on How to Reduce Fraud in the Social Sciences
By: Max Bazerman
I will describe how a fraudulent paper developed and offer insights into the institutional changes that are needed. I was a co-author on a paper described as a “clusterfake” due to at least two frauds allegedly occurring in the same paper. I will use my knowledge of... View Details
Bazerman, Max. "An Insider’s Perspective on How to Reduce Fraud in the Social Sciences." Journal of Law, Medicine & Ethics (in press). (Pre-published online March 27, 2025.)
- 1984
- Article
Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences
By: Rohit Deshpandé
Deshpandé, Rohit. "Theoretical Myopia: The Discipline of Marketing and the Hierarchy of the Sciences." AMA Educators' Proceedings (1984): 18–21. (Scientific Method in Marketing.)
- Spring 2016
- Article
Has Social Science Taken Over Electoral Campaigns and Should We Regret It?
By: Vincent Pons
Pons, Vincent. "Has Social Science Taken Over Electoral Campaigns and Should We Regret It?" French Politics, Culture and Society 34, no. 1 (Spring 2016): 34–47.
- Research Summary
Ethics & Politics of Emerging Technologies
In this stream of research, my collaborators and I investigate the ethical, political, and social implications of computational technologies.
In this work, I often collaborate with academic colleagues in computer science by helping to... View Details
- March 1979
- Book Review
The Use, Non-Use, and Abuse of Social Science Knowledge: A Review Essay
By: Rohit Deshpandé
Deshpandé, Rohit. "The Use, Non-Use, and Abuse of Social Science Knowledge: A Review Essay." Knowledge 1, no. 1 (March 1979): 164–176.
- fall 2002
- Article
Science and Medicine in Court: Expert Testimony in the German Thalidomide Trial
By: Arthur A. Daemmrich
Daemmrich, Arthur A. "Science and Medicine in Court: Expert Testimony in the German Thalidomide Trial." Chemical Heritage, no. 20 (fall 2002): 12–13, 28–33.
- August 2017 (Revised December 2018)
- Case
Tamarin App: Natural Language Processing
By: Srikant M. Datar and Caitlin N. Bowler
In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This... View Details
Keywords: Data Science; Branding; Data Analytics; Analytics and Data Science; Brands and Branding; Analysis; Perception; Planning
Datar, Srikant M., and Caitlin N. Bowler. "Tamarin App: Natural Language Processing." Harvard Business School Case 118-015, August 2017. (Revised December 2018.)
- 2016
- Working Paper
Innovating in Science and Engineering or 'Cashing In' on Wall Street? Evidence on Elite STEM Talent
By: Pian Shu
Using data on MIT bachelor's graduates from 1994 to 2012, this paper empirically examines the extent to which the inflow of elite talent into the financial industry affects the supply of innovators in science and engineering (S&E). I first show that finance does not... View Details
Shu, Pian. "Innovating in Science and Engineering or 'Cashing In' on Wall Street? Evidence on Elite STEM Talent." Harvard Business School Working Paper, No. 16-067, December 2015. (Revised November 2016.)
- August 2017 (Revised August 2018)
- Case
The Oakland Athletics: Strategy & Metrics for a Budget
By: Srikant M. Datar and Caitlin N. Bowler
This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his... View Details
Keywords: Data Analysis; Metrics; Data Science; Analytics and Data Science; Analysis; Measurement and Metrics; Competitive Strategy; Organizational Culture; Sports Industry
Datar, Srikant M., and Caitlin N. Bowler. "The Oakland Athletics: Strategy & Metrics for a Budget." Harvard Business School Case 118-010, August 2017. (Revised August 2018.)
- August 2018 (Revised April 2019)
- Supplement
Chateau Winery (B): Supervised Learning
By: Srikant M. Datar and Caitlin N. Bowler
This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those... View Details
Datar, Srikant M., and Caitlin N. Bowler. "Chateau Winery (B): Supervised Learning." Harvard Business School Supplement 119-024, August 2018. (Revised April 2019.)
- August 2018 (Revised April 2019)
- Case
Chateau Winery (A): Unsupervised Learning
By: Srikant M. Datar and Caitlin N. Bowler
This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies unsupervised learning on data about his customers’ purchases to better understand their preferences. Specifically, he uses the K-means clustering technique to identify groups... View Details
Datar, Srikant M., and Caitlin N. Bowler. "Chateau Winery (A): Unsupervised Learning." Harvard Business School Case 119-023, August 2018. (Revised April 2019.)
- August 2024
- Course Overview Note
Entrepreneurship in the Life Sciences Fall Term 2024: Course Outline and Syllabus
By: Satish Tadikonda and William Marks
- January 1996 (Revised September 2001)
- Teaching Note
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function Series TN
Teaching Note for (9-193-144), (9-193-145), and (9-193-178). View Details
- March 2022 (Revised January 2025)
- Technical Note
Linear Regression
This note provides an overview of linear regression for an introductory data science course. It begins with a discussion of correlation, and explains why correlation does not necessarily imply causation. The note then describes the method of least squares, and how to... View Details
Keywords: Data Science; Linear Regression; Mathematical Modeling; Mathematical Methods; Analytics and Data Science
Bojinov, Iavor I., Michael Parzen, and Paul Hamilton. "Linear Regression." Harvard Business School Technical Note 622-100, March 2022. (Revised January 2025.)
- 2019
- Chapter
Poor Mao's Almanack? Empire, Political Economy, and the Transformation of Social Science
Reinert, Sophus A. "Poor Mao's Almanack? Empire, Political Economy, and the Transformation of Social Science." Chap. 2 in Empire and the Social Sciences: Global Histories of Knowledge, edited by Jeremy Adelman. London: Bloomsbury Academic, 2019.
- April 1996 (Revised March 1998)
- Supplement
Starlite: Confidential Instructions for S. Mason, VP of HR Health Sciences Division
By: Kathleen L. McGinn and Julia Morgan
Supplements Starlite Corp.: General Information. View Details
McGinn, Kathleen L., and Julia Morgan. "Starlite: Confidential Instructions for S. Mason, VP of HR Health Sciences Division." Harvard Business School Supplement 396-356, April 1996. (Revised March 1998.)