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- Faculty Publications (79)
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- All HBS Web (460)
- Faculty Publications (79)
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
White House as part of an effort to highlight the importance of the health of American manufacturing. At that time, the president lauded the Company as “a true American icon” and “one of the greats.” When the speaker of the house of representatives sought to View Details
- 18 Aug 2003
- Research & Ideas
How New Managers Become Great Managers
she set store standards, instituted training programs, and rejuvenated performance. Due to her success in operations over the next two years, this manager received two more challenging assignments. First, she became director of sales for... View Details
Keywords: by Linda Hill
- 28 Apr 2022
- Research & Ideas
Can You Buy Creativity in the Gig Economy?
e-book market. New regulations have shaken up the e-book landscape in China, intensifying competition and prompting writers to work harder, according to research by Harvard Business School Professor Feng Zhu. Book contracts that give authors a share of View Details
Keywords: by Pamela Reynolds
- 21 Apr 2015
- First Look
First Look: April 21
welcome counterpoint to the largely hidden involvement of corporate leaders in shaping policy through the hundreds of millions of dollars they direct to Super PACs, trade associations, and think tanks to promote liberal and conservative... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- Web
HBS - Financials | Supplemental Financial Information
2021. As a result, total Publishing revenue increased 5 percent from fiscal 2020 to $274 million. HBP international revenue continued its steady growth, increasing 8 percent and representing approximately 40 percent of the group's total annual View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
getting a promotion to run the new division just acquired. Everyone involved in the transaction wants the transaction to happen and may subtly change assumptions or forecasts to help make that eventuality a reality. As a result, this sea... View Details
Keywords: by Dina Gerdeman
- 26 Mar 2018
- Research & Ideas
To Motivate Employees, Give an Unexpected Bonus (or Penalty)
are either promoted or fired. While these systems are intended to spur hard work and high levels of performance, they also introduce potential risks. The determination of winners and losers in a tournament-based reward system is rarely... View Details
- 28 Jun 2004
- Research & Ideas
How to Avoid a Price Increase
seems to support this logic. First, consumers themselves report a greater sensitivity (or awareness) of price than of quantity. Second, in tracking the sale of snack foods we found that consumers reacted greatly to periodic changes in... View Details
Keywords: by Manda Salls
- 03 Oct 2007
- Research & Ideas
Dealing with the ‘Irrational’ Negotiator
owed $130,000 in sales commissions for the work he had done prior to being fired from the firm a few months earlier. The executive, on the other hand, claimed the employee was owed nothing—in fact, he insisted the employee had been... View Details
Keywords: by Deepak Malhotra & Max H. Bazerman
- 01 Aug 1998
- News
High Honors
expanded into other parts of the country, added four production facilities, and saw sales top $7 million. In 1960, Barford sold his share of the business to his partners and returned home with his family to Toronto. The following year, he... View Details
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
like candy and cigarettes, it wasn’t effective for packaging fresh food. In 1927, DuPont developed moisture-proof cellophane, food manufacturers started using it to package items like cakes and cheeses, and cellophane sales tripled... View Details
- Web
The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School
campaigns to encourage public confidence in the steel industry. Photographs appeared in general-interest and business magazines, corporate reports, company publications, and exhibitions. Rather than a sales strategy, Richard S. Tedlow... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
changing competitive environment. By the mid-1960s, however, U.S. tire companies began to feel the first tremors of the competitive earthquake that would ultimately reshape the industry. In 1966, Michelin struck a deal with Sears to manufacture radial tires for View Details
- Web
Industry Information - Alumni
and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details
- 01 Dec 2022
- News
Singing to the Corn
volunteer garden on the site of a reclaimed golf course in suburban Omaha, Nebraska. This garden is a living ambassador of the Sacred Seed project, a nonprofit Keen founded in 2014 to simultaneously promote more sustainable agricultural... View Details
- Web
Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School
charismatic style of presentation along with Polaroid's inviting advertising literature and product packaging bolstered sales. The company's colorful, easy-to-read promotional kits for its glare-free desk lamps, crafted by industrial... View Details
- 25 Jun 2013
- First Look
First Look: June 25
environments. We find that candidates benefiting from favorable situations are more likely to be admitted and promoted than their equivalently skilled peers. The results suggest that decision-makers take high nominal performance as... View Details
Keywords: Anna Secino
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
sort of promotion what do we really want to get out of this? Do we want to get brand awareness, brand engagement? We want people tweeting. But then the question is, how does that translate into sales down... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
transactions. For five months, the bank randomly offered customers on its websites two sales pitches—one that emphasized a credit card’s features and another that also highlighted downsides that would normally only appear in the terms and... View Details
Keywords: by Danielle Kost
- Web
Harvard Business School
joined American Express as a marketing vice president in the travel-related services division. Before his retirement in 1993, he was promoted to senior vice president for worldwide communications. Wilkinson was a trustee and national... View Details