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Show Results For

  • All HBS Web  (852)
    • People  (2)
    • News  (251)
    • Research  (508)
    • Multimedia  (1)
  • Faculty Publications  (79)
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  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

create more opportunity for advertising, so TikTok is building out its ad sales force. More advertising means that it can offer creators the revenue opportunities long available on YouTube. TikTok recently announced an ad revenue share... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 18 Jan 2016
  • Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

what he calls the negative outliers. The estimated cost—based on turnover triggered by the toxic worker and the cost associated with new hires and training—is likely on the low end, Minor says, because it doesn’t take into account... View Details
Keywords: by Roberta Holland
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

sales rose only 5 percent, the smallest increase in five years. In January 2008, Schultz returned as Starbucks CEO, replacing Jim Donald, the man he and other senior colleagues had chosen to lead the company. Starbucks Sails Again The... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 09 Nov 2021
  • Research & Ideas

The Simple Secret of Effective Mentoring Programs

Old-fashioned mentoring may be one of the most effective ways to improve job performance, but many mentorship programs don’t reach new hires who need guidance most, new research suggests. Newly hired employees at a United States call... View Details
Keywords: by Jay Fitzgerald
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

unfolds. An Endearing Artlessness Some brands just want to have fun, and from birth Snapple was one of them. Operating from the back of his parents' pickle store in Queens, Arnie Greenberg and his friends Leonard Marsh and Hyman Golden started selling a fresh apple... View Details
Keywords: by John Deighton; Food & Beverage
  • 24 Mar 2015
  • First Look

First Look: March 24

is the recent expansion of the company into value-added protein products in a division called JBS Foods. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515066-PDF-ENG Harvard Business School Case 515-069 Note on Agriculture... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Sales can soar when companies bundle products together into one cheaper package—Happy Meal, anyone? Yet a buyer's affinity for such deals comes with a big caveat, according to new research: These groupings are often successful only if the... View Details
Keywords: by Dina Gerdeman
  • 14 Dec 2007
  • Op-Ed

When Your Product Becomes a Commodity

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. How often have you heard a manager blame... View Details
Keywords: by John Quelch
  • 06 Oct 2015
  • First Look

October 6, 2015

retailer aims to maximize revenue from multiple products with limited inventory. As common in practice, the retailer does not know the expected demand at each price and must learn the demand information from sales data. We propose an... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2014
  • First Look

First Look: August 12

late 2009, Marisa worked in acquisitions at Douglas Private Equity Advisors. During the first year Marisa spent a lot of her time reviewing documents, making site visits, and running numbers, using a sophisticated software program called... View Details
Keywords: Sean Silverthorne
  • 07 May 2012
  • Research & Ideas

The Art of Haggling

additional time in the cottage, and the buyer takes care of winter maintenance concerns. Win-win solutions like that could leave both parties better off than a straight cash deal. In academic circles, the former approach is called... View Details
Keywords: by Katie Johnston
  • 30 Oct 2012
  • First Look

First Look: October 30

School Case 712-496 In 2006, surgeon Ara Darzi identified several key areas, including acute stroke care, for improving health care across London. In response to his seminal call to action, stroke care was reorganized around eight... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

markets, but they can create new growth. The disruption of integrated steel mills by steel minimills demonstrates how low-end disruptors harness what we call asymmetries of motivation. Minimills first took hold in the steel industry in... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a concept View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The current economic crisis has been blamed... View Details
Keywords: by John Quelch
  • 01 Feb 2022
  • Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

support], at least initially. Andrew Binns: They are exactly the same and completely different, right? They're exactly the same in that they look for something wrong in the world they want to fix. They all have this insight, you know, we View Details
Keywords: by Lane Lambert
  • 06 Jan 2014
  • Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

brand of colorful Swatch watches. A portmanteau of "second watch," Swatch essentially introduced the idea of an inexpensive quartz watch as a fashion accessory. The strategy was wildly successful, with sales exceeding 50 million... View Details
Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products
  • 31 Jul 2018
  • First Look

New Research and Ideas, July 31, 2018

help to scale impact investing, if not bring it into the mainstream. The case is set two years after the acquisition. It describes impact investing, the founding of Imprint, its evolution from serving foundations and home offices to financial institutions, and its... View Details
Keywords: Dina Gerdeman
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

possess multiple selves with different, competing interests. We call 2 of these metaphorical selves the "want-self" and the "should-self." The want-self is myopic and desires instant gratification. If left to its own... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
  • 10 Jan 2012
  • First Look

First Look: January 10

inspired by the mission of the A.R.T.-to expand the boundaries of theater-hastened a shift in the A.R.T. business model. Her new plans included operating two unique segmented venues, creating and presenting varied content that aimed to be both challenging and popular,... View Details
Keywords: Sean Silverthorne
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