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  • October 2009 (Revised March 2012)
  • Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
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  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

darling under Schneider’s tenure, with about $95 billion in 2021 revenue. Nestlé had six factories in Russia, and sales there accounted for roughly 2 percent of the company’s 2021 revenue. It employed 7,000 people in Russia and 5,800 in... View Details
Keywords: by Michael Blanding; Consumer Products
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

to present a 3-principle framework we call REVISE. This framework classifies forces that affect dishonesty into three main categories and then redirects those forces to encourage moral behavior. The first principle, Reminding, emphasizes... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

given that product architecture has been shown to be an important predictor of, among other things: product performance, product variety, process flexibility, and future industry evolution. We explore this relationship in the software industry by use of a technique... View Details
Keywords: Martha Lagace
  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

address societal challenges. “Since 2020, we’ve seen increasing calls for companies to disclose their diversity data,” says Balakrishnan. “We wanted to know, how do attitudes toward your company change once you make this information... View Details
Keywords: by Shalene Gupta
  • 01 Jul 2014
  • First Look

First Look: July 1

call capacity and a set of sales tasks determined by business strategy. In turn, that analysis of strategy-sales linkages often changes students' minds about what to do about turnover in Clef's View Details
Keywords: Carmen Nobel
  • Web

Asia Pacific - Global

expropriation. Additional predictions of the framework are tested and supported by the data. June 2025 Case TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso , Frank V. Cespedes and Stacy Straaberg Education technology (edtech) company TagHive,... View Details
  • 25 Jun 2013
  • First Look

First Look: June 25

by GBS, Alan Torres, vice president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in View Details
Keywords: Anna Secino
  • 01 Dec 2023
  • News

The Imposter Among Us

Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Web

2023 Reunion Presentations - Alumni

this “working on material” session (as comedians would call it) with a sneak peek into how we are reconceptualizing career development post-pandemic and the implications for us and our organizations. Build the Life You Want: The Art and... View Details
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

stories of his great-grandmother Georgia Joyner, a sales agent for Madam C.J. Walker, the Black entrepreneur considered to be the first female self-made millionaire in the United States, and his great-great-great grandfather William... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • 24 Oct 2016
  • Research & Ideas

Bernie Madoff Explains Himself

evening for several months. Madoff, a renowned stockbroker turned fraudster, conducted the phone calls from FCI Butner, a medium-security federal correctional institution in North Carolina. At the time, he was serving the third year of a... View Details
Keywords: by Carmen Nobel; Financial Services
  • 14 Feb 2023
  • HBS Case

Is Sweden Still 'Sweden'? A Liberal Utopia Grapples with an Identity Crisis

lately, Sweden doesn’t seem as traditionally Swedish. The far-right Sweden Democrat party finished second in September’s election, touting an anti-immigrant campaign. The party’s parliamentary votes will influence the nation’s policies in the new center-right... View Details
Keywords: by Lane Lambert
  • 20 Jan 2015
  • First Look

First Look: January 20

when the costs of financing a reorganization are greater than financing costs to a potential acquirer. Consistent with a senior creditor liquidation bias, the greater use of secured debt leads to more sales in bankruptcy-but, this result... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2022
  • Book

Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

In 1995, Purdue Pharma began selling a powerful and addictive opioid drug called OxyContin. The company was aware that the drug, which was marketed to doctors as a safe way to manage chronic pain, was a potent narcotic that could quickly... View Details
Keywords: by Pamela Reynolds
  • 25 Jul 2023
  • Research & Ideas

Could a Business Model Help Big Pharma Save Lives and Profit?

there is not more equity?” Voluntary licensing unlocks overlooked, less-understood markets Gilead’s tiered model combined branded product sales at prices based on disease burden and per capita income of 140 low- and middle-income... View Details
Keywords: by Esther Schrader; Pharmaceutical; Health
  • 25 Aug 2015
  • First Look

First Look Tuesday

foreign officials, and the packaging and sale of toxic securities to naïve investors-require ethically problematic judgments and behaviors. However, dominant models of workplace unethical behavior fail to account for what we have learned... View Details
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When driving these days, do you look at the... View Details
Keywords: by John Quelch
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

governing player drafts, free agency, revenue sharing, salary caps, and even ticket prices. Tickets must be sold at face value under league rules, eliminating the unauthorized sales of tickets at higher prices by third parties. Other... View Details
Keywords: by Rachel Layne; Sports
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

B. Yoffie Publication:Journal of Economic Perspectives Abstract The patent market consists mainly of privately negotiated, bilateral transactions, either sales or cross-licenses, between large companies. There is no eBay, Amazon, New York... View Details
Keywords: Sean Silverthorne