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Publications

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    • All HBS Web  (951)
      • Faculty Publications  (438)

      Robert Steven KaplanRemove Robert Steven Kaplan →

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      • Article

      How Strategy Maps Frame an Organization's Objectives

      By: Robert S. Kaplan and David P. Norton
      Keywords: Strategy; Organizations; Goals and Objectives
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      Kaplan, Robert S., and David P. Norton. "How Strategy Maps Frame an Organization's Objectives." Financial Executive 20, no. 2 (March–April 2004).
      • March 2004
      • Article

      Improving Corporate Governance with the Balanced Scorecard

      By: Robert S. Kaplan and Michael Nagel
      Keywords: Corporate Governance; Balanced Scorecard
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      Kaplan, Robert S., and Michael Nagel. "Improving Corporate Governance with the Balanced Scorecard." Directors Monthly (March 2004).
      • Article

      Strategy Maps

      By: Robert S. Kaplan and David P. Norton
      Keywords: Strategy
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      Kaplan, Robert S., and David P. Norton. "Strategy Maps." Strategic Finance 85, no. 9 (March 2004).
      • February 2004
      • Article

      Measuring the Strategic Readiness of Intangible Assets

      By: Robert S. Kaplan and David P. Norton
      Keywords: Measurement and Metrics; Strategy; Assets
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      Kaplan, Robert S., and David P. Norton. "Measuring the Strategic Readiness of Intangible Assets." Harvard Business Review 82, no. 2 (February 2004).
      • 2004
      • Book

      Strategy Maps: Converting Intangible Assets into Tangible Outcomes

      By: Robert S. Kaplan and David P. Norton
      Keywords: Strategy; Assets; Outcome or Result
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      Kaplan, Robert S., and David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press, 2004.
      • December 2003
      • Article

      Expensing Stock Options: A Fair-Value Approach

      By: Robert S. Kaplan and Krishna G. Palepu
      Keywords: Stock Options; Value
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      Kaplan, Robert S., and Krishna G. Palepu. "Expensing Stock Options: A Fair-Value Approach." Harvard Business Review 81, no. 12 (December 2003).
      • 2003
      • Working Paper

      Improving Corporate Governance with the Balanced Scorecard

      By: Robert S. Kaplan and Michael E. Nagel
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      Kaplan, Robert S., and Michael E. Nagel. "Improving Corporate Governance with the Balanced Scorecard." Harvard Business School Working Paper, No. 04-044, December 2003.
      • November 2003 (Revised August 2005)
      • Case

      First Commonwealth Financial Corporation

      By: Robert S. Kaplan
      First Commonwealth Financial Corp., a financial institution in central and southwestern Pennsylvania, implemented the Balanced Scorecard for describing and implementing its new customer-focused strategy. Its founder and chairman decided that the Balanced Scorecard also... View Details
      Keywords: Balanced Scorecard; Corporate Strategy; Customers; Corporate Governance; Governing and Advisory Boards; Customer Relationship Management; Executive Compensation; Financial Services Industry; Banking Industry; Pennsylvania
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      Kaplan, Robert S. "First Commonwealth Financial Corporation." Harvard Business School Case 104-042, November 2003. (Revised August 2005.)
      • 2003
      • Working Paper

      Time-Driven Activity-Based Costing

      By: Robert S. Kaplan and Steven R. Anderson
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      Kaplan, Robert S., and Steven R. Anderson. "Time-Driven Activity-Based Costing." Harvard Business School Working Paper, No. 04-045, November 2003.
      • 2003
      • Book

      Strategic Management of Technology and Innovation

      By: Robert A Burgelman, Clayton M. Christensen and Steven C. Wheelwright
      Keywords: Strategy; Management; Information Technology; Innovation and Invention
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      Burgelman, Robert A., Clayton M. Christensen, and Steven C. Wheelwright. Strategic Management of Technology and Innovation. 4th ed. McGraw-Hill/Irwin, 2003.
      • July 2003 (Revised November 2023)
      • Teaching Note

      Wilkerson Company

      By: Robert S. Kaplan
      Teaching Note for (9-101-092). View Details
      Keywords: Consumer Products Industry
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      Kaplan, Robert S. "Wilkerson Company." Harvard Business School Teaching Note 104-002, July 2003. (Revised November 2023.)
      • April 2003
      • Tutorial

      ABC Pen Factory Tutorial

      By: Robert S. Kaplan
      To preview this online product, Authorized Faculty can call our customer service department at 1-800-545-7685 or 617-783-7600. Illustrates, via a guided audio tour accompanied by dynamically changing spreadsheets, the role for activity-based cost systems. The numerical... View Details
      Keywords: Factories, Labs, and Plants
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      "ABC Pen Factory Tutorial." Harvard Business School Tutorial 103-704, April 2003.
      • March 16, 2003
      • Article

      Footnote Reporting Distorts Impact of Stock Options

      By: Zvi Bodie, Robert S. Kaplan and Robert C. Merton
      Keywords: Financial Instruments; Reports; Stocks
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      Bodie, Zvi, Robert S. Kaplan, and Robert C. Merton. "Footnote Reporting Distorts Impact of Stock Options." Boston Globe (March 16, 2003).
      • March 2003
      • Article

      For the Last Time: Stock Options Are an Expense

      By: Zvi Bodie, Robert S. Kaplan and Robert C. Merton
      Keywords: Stock Options; Finance
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      Bodie, Zvi, Robert S. Kaplan, and Robert C. Merton. "For the Last Time: Stock Options Are an Expense." Harvard Business Review 81, no. 3 (March 2003): 62–71. (HBS Reprint #R0303D.)
      • January 2003 (Revised May 2005)
      • Case

      Zipcar: Refining the Business Model

      By: Myra M. Hart, Michael J. Roberts and Julia Stevens
      Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zipcar business model and financial plan. These iterations include a very early version and a version developed just prior... View Details
      Keywords: Service Operations; Renting or Rental; Business Model; Business Plan; Entrepreneurship; Economic Growth; Management Skills; Transportation; Business Startups; Financial Strategy; Corporate Finance; Growth and Development Strategy; Transportation Industry; Service Industry
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      Hart, Myra M., Michael J. Roberts, and Julia Stevens. "Zipcar: Refining the Business Model." Harvard Business School Case 803-096, January 2003. (Revised May 2005.)
      • 2003
      • Class Lecture

      Building Strategy-Focused Organizations with the Balanced Scorecard

      By: Robert S. Kaplan
      Keywords: Balanced Scorecard; Strategy
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      Kaplan, Robert S. "Building Strategy-Focused Organizations with the Balanced Scorecard." Boston: Harvard Business School Publishing Class Lecture, 2003. Electronic. (Faculty Lecture: HBSP Product Number 5356C.)
      • 2002
      • Chapter

      Use the Balanced Scorecard to Partner with Strategic Constituents: Employees, Customers, Suppliers, and Communities

      By: Robert S. Kaplan and David P. Norton
      Keywords: Balanced Scorecard; Employee Relationship Management; Customer Relationship Management; Business and Community Relations; Business and Stakeholder Relations
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      Kaplan, Robert S., and David P. Norton. "Use the Balanced Scorecard to Partner with Strategic Constituents: Employees, Customers, Suppliers, and Communities." Chap. 2 in Partnering: The New Face of Leadership, edited by Larraine Segil, Marshall Goldsmith, and James Belasco, 9–33. New York: AMACOM, 2002.
      • August 1, 2002
      • Article

      Options Should be Reflected in the Bottom Line

      By: Zvi Bodie, Robert S. Kaplan and Robert C. Merton
      Keywords: Financial Instruments; Profit
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      Bodie, Zvi, Robert S. Kaplan, and Robert C. Merton. "Options Should be Reflected in the Bottom Line." Wall Street Journal (August 1, 2002).
      • Article

      Applying the Balanced Scorecard in Healthcare Provider Organizations

      By: Syeda Noorein Inamdar and Robert S. Kaplan
      Keywords: Balanced Scorecard; Health; Organizations; Health Industry
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      Inamdar, Syeda Noorein, and Robert S. Kaplan. "Applying the Balanced Scorecard in Healthcare Provider Organizations." Journal of Healthcare Management 47, no. 3 (May–June 2002): 179–196.
      • April 2002
      • Teaching Note

      Boston Lyric Opera TN

      By: Robert S. Kaplan
      Teaching Note for (9-101-111). View Details
      Keywords: Music Industry; Entertainment and Recreation Industry; North and Central America
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      Kaplan, Robert S. "Boston Lyric Opera TN." Harvard Business School Teaching Note 102-074, April 2002.
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