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  • All HBS Web  (1,680)
    • People  (8)
    • News  (586)
    • Research  (675)
    • Multimedia  (4)
  • Faculty Publications  (128)
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  • 15 Mar 2024
  • HBS Case

Let's Talk: Why It's Time to Stop Avoiding Taboo Topics at Work

You feel your career stalling, with no clear path for advancement or a raise. You know the right conversation, artfully navigated, with the right individual at the right time... View Details
Keywords: by Avery Forman
  • 05 Jul 2023
  • HBS Case

What Kind of Leader Are You? How Three Action Orientations Can Help You Meet the Moment

contextual, or relational. The challenge for leaders is to develop a style that blends elements of all three, because “an overreliance on any one orientation can lead to poor action plans that may derail your ability to execute,” the note... View Details
Keywords: by Ben Rand
  • 26 Apr 2024
  • HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

his inner circle. Trusting a team to execute the plan is just as important in business, Gibson says. “Allowing others to operate is a skill [Sanders] has that is normal inside military organizations that’s not normal for most people,”... View Details
Keywords: by Avery Forman; Sports
  • 14 Feb 2011
  • Research & Ideas

Clay Christensen’s Milkshake Marketing

Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details
Keywords: by Carmen Nobel; Retail; Service; Consumer Products; Food & Beverage
  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
Citation
Related
Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
  • February 2008 (Revised May 2009)
  • Supplement

Avaya (D): Early Results of the Demand Generation Initiative

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Cooperation; Sales
Citation
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Godes, David B. "Avaya (D): Early Results of the Demand Generation Initiative." Harvard Business School Supplement 508-051, February 2008. (Revised May 2009.)
  • February 2008
  • Supplement

Avaya (C): Implementing Demand Generation in Brazil

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Relationships; Sales
Citation
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Related
Godes, David B. "Avaya (C): Implementing Demand Generation in Brazil." Harvard Business School Supplement 508-050, February 2008.
  • February 2008
  • Supplement

Avaya (B)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Relationships; Sales
Citation
Purchase
Related
Godes, David B. "Avaya (B)." Harvard Business School Supplement 508-049, February 2008.
  • 03 Oct 2023
  • HBS Case

Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

orthodoxies that can be challenged, and this is one.” Sometimes layoffs are necessary, and the costs of not acting can be catastrophic, Sucher acknowledges. But, she says, there are right and wrong ways to approach workforce change. Done... View Details
Keywords: by Ben Rand; Telecommunications; Technology; Financial Services; Manufacturing
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

people who were not well-matched to their roles. “Particularly after they raised their second round of funding, they really struggled to find the right financial folks to come in, the right operational... View Details
Keywords: by Pamela Reynolds
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

Reorientation in New Ventures By: McDonald, Rory, and Cheng Gao Abstract—New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target... View Details
Keywords: Dina Gerdeman
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

certainly to friendship and support of your fellows. I'm not just telling you how to behave in prison, I'm telling you how to stay out of the grips of bureaucratic or any kind of extortion, how to avoid being used, how to rely on your conscience, how to keep your... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 27 Aug 2013
  • First Look

First Look: August 27

jointly develops an offshore tract-performs relative to a solo firm. I employ a regression discontinuity strategy based on bids in first-price sealed-bid auctions for the rights to develop leases. By focusing on leases where one... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

describes the strategic decision-making process regarding the introduction of fleet management in its early planning stages. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/717427-PDF-ENG Harvard Business School Case 717-465... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

senior executives at their organizations have the right mindset and skills to lead in the digital era. Those closer to the nuts and bolts of digital functions—the chief technology officers, chief information officers, and chief digital... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 21 Aug 2007
  • First Look

First Look: August 21, 2007

  Working PapersNone this week   Cases & Course MaterialsFinding the Right Job for Your Product Harvard Business School Note 607-028 Asserts that the typical ways that companies have learned to segment their markets, by product... View Details
Keywords: Martha Lagace
  • 13 Oct 2011
  • Lessons from the Classroom

Building a Business in the Context of a Life

decades, including those who have found success professionally, when they lift their heads up in their 40s or 50s and question whether their lives are heading in the right direction. “We sit back, look ahead, and ask, 'What do I really... View Details
Keywords: by Dina Gerdeman; Education
  • 2020
  • Discussion Paper

Acting Now While Preparing for Tomorrow: Competitiveness Upgrading Under the Shadow of COVID-19

By: Christian H.M. Ketels and Peter Clinch
This paper aims to provide policy makers, especially those focused on the longer-term growth potential of their countries, with an initial framework to think about their action priorities in the context of the overall COVID-19 response. Our focus is on the... View Details
Keywords: Competitiveness; COVID-19 Pandemic; Competition; Government Administration; Health Pandemics; Economy; Supply Chain; Safety
Citation
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Related
Ketels, Christian H.M., and Peter Clinch. "Acting Now While Preparing for Tomorrow: Competitiveness Upgrading Under the Shadow of COVID-19." Discussion Paper, Institute for Strategy and Competitiveness, Boston, MA, US, 2020.
  • 30 Sep 2002
  • Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

organization's crisis response plans. Effective crisis response plans include the following ten elements: 1. A representative set of planning scenarios. It's essential to create a set of crisis scenarios... View Details
Keywords: by Michael Watkins
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

safety. A first employee survey indicated KKR had its work cut out for it—with only 30 percent of the employees responding, morale was low and employees believed the survey would have no impact. Injuries were high, with 14 percent of employees sustaining a reportable... View Details
Keywords: by Avery Forman
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