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Show Results For

  • All HBS Web  (387)
    • People  (1)
    • News  (72)
    • Research  (271)
    • Events  (1)
  • Faculty Publications  (95)
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  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

largest producer of pet foods, to join forces to create the Pets for People program, which aims to increase pet adoptions and thereby save thousands of animals that would otherwise have been euthanized for lack of homes. A common objective, in this case the View Details
Keywords: by James Austin
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

Investment Promote Growth? By: Alfaro, Laura Abstract—Among the prominent economic trends in recent decades is the exponential increase in flows of goods and capital driven by technological progress and a falling number of restrictions. A... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2004
  • Research & Ideas

Bypass Marketing: Are Docs Influenced?

promotional spending (including that directed toward physicians) as a percentage of pharmaceutical sales remains relatively constant over time and thus the growth of DTCA represents a shift in the mix of View Details
Keywords: by Manda Salls
  • 23 Oct 2006
  • Research & Ideas

Will the “Long Tail” Work for Hollywood?

long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that consumers have very different tastes, and online View Details
Keywords: by Julia Hanna; Entertainment & Recreation
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

actions. Combining supermarket scanner data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and adversely change the mix of... View Details
Keywords: Martha Lagace
  • 23 Sep 2014
  • First Look

First Look: September 23

conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society, and market... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2013
  • First Look

First Look: October 15

economic reasons. The conventional wisdom is that politically motivated aid is less effective in promoting developmental objectives. We examine the ex-post performance ratings of World Bank projects and generally find that projects that... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and change the mix of marketing promotions... View Details
Keywords: Martha Lagace
  • 17 Sep 2024
  • Research & Ideas

Advice for the New CEO: Talk to Your Employees Early and Often

tenure from 2011 to 2013 at JCPenney, where messages from top executives were so murky, the retail company was described as a place where “communication goes to die,” the researchers write, leading to rumors and distrust within the firm.... View Details
Keywords: by Ami Albernaz
  • 12 Mar 2013
  • First Look

First Look: March 12

sectors. We focus on the presence of incumbent female-owned businesses and their role in promoting higher subsequent female entrepreneurship relative to male entrepreneurship. We find evidence of agglomeration economies in both sectors,... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2012
  • Research & Ideas

Measuring the Efficacy of the World’s Managers

and incentives—whether organizations promoted and rewarded employees based on performance and tried to keep the best performers from quitting. To collect the data, the researchers hired teams of MBA students who could interview managers... View Details
Keywords: by Carmen Nobel
  • 23 Mar 2010
  • First Look

First Look: March 23

David E. Bell and Mary ShelmanHarvard Business School Case 510-013 CEO Michael Mendes has transformed a grower-owned cooperative into a publicly traded top marketer of snack foods. Diamond's organization, culture, product development process, advertising and View Details
Keywords: Martha Lagace
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

three markets." Globalization and the Poor Half of the world's population lives in poverty, but their needs and desires are no less real. Efforts by governmental and non-governmental agencies to promote economic globalization and... View Details
Keywords: by Working Knowledge editors
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

faced challenges such as data redundancy, missing data, and the presence of irrelevant information. We then apply the model to data from a retail context and illustrate how the focal firm could form customers' first impressions by merely... View Details
Keywords: Dina Gerdeman
  • 15 Apr 2014
  • First Look

First Look: April 15

controls, employment at target establishments declines 3% over two years post buyout and 6% over five years. The job losses are concentrated among public-to-private buyouts and transactions involving firms in the service and retail... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

friends, and strangers, even when costly. Why do people devote their resources to helping others? In this chapter, we examine whether engaging in prosocial behavior promotes subjective well-being, which encompasses greater positive... View Details
Keywords: Dina Gerdeman
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 26 Apr 2016
  • First Look

April 26

its stores and its supply chain, lower levels of greenhouse gas emissions, safer products for customers and manufacturers, and better treatment of its workers. The company promoted the idea that its size gave it significant influence in... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2012
  • First Look

First Look: April 10

professionals, and parents alike forge their own paths to fulfillment. Publisher's Link: http://www.harpercollins.com/books/How-Will-You-Measure-Your-Life-Karen-Dillon?isbn=9780062102416&HCHP=TB_How+Will+You+Measure+Your+Life Retail... View Details
Keywords: Carmen Nobel
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