Retail Promotion - Publications - Faculty & Research

19 Mar 2013
First Look

First Look: March 19

Are Daily Deals Good for Merchants? Gupta, Sunil, Ray Weaver, Timothy Keiningham, and Luke WilliamsHarvard Business School Case 513-059 In the relatively short time since Groupon was founded, the response to "daily deals"-services that View Details

Keywords: Sean Silverthorne

11 Jul 2019
Sharpening Your Skills

Deconstructing 'Customer Experience'

evolved to the concept of the “customer experience,” essentially the ability to capture customer loyalty and promote evangelism by offering top-notch service and a delightful experience at every interaction, from browsing products on a... View Details

Keywords: by Sean Silverthorne; Retail; Retail

01 Jun 2022
News

A Sustainable Solution for Fashion

Ferdinand Stockmann (MBA 2021) and James Theuerkauf (MBA 2021) Photo courtesy Syrup Tech Fashion is one of the most polluting industries in the world, says James Theuerkauf (MBA 2021), who worked in McKinsey’s retail sector before... View Details

Keywords: April White

08 Mar 2004
Research & Ideas

Creating Value in Your Business Ecosystem

focus primarily on their internal capabilities—have realized this and pursued strategies that not only aggressively further their own interests but also promote their ecosystems' overall health. . . . The Keystone Advantage Keystone... View Details

Keywords: by Marco Iansiti & Roy Levien

Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details

Keywords: Jennifer Gillespie

Web

Case Studies - Social Impact Collaboratory

public school teachers (CalSTRS) was mandated by his board to “prioritize engagement with makers and retailers of firearms in California” following a series of gun-related tragedies in schools. While CalSTRS had a long history of... View Details

01 Dec 2022
News

My First Job

(MBA 2013) In All Honesty My first job was in the college promotions department at Warner Bros. Records. I called the college radio stations to make sure they’d received the records I’d sent. When they asked for my opinion about them, I... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

21 Apr 2015
First Look

First Look: April 21

welcome counterpoint to the largely hidden involvement of corporate leaders in shaping policy through the hundreds of millions of dollars they direct to Super PACs, trade associations, and think tanks to promote liberal and conservative... View Details

Keywords: Carmen Nobel & Sean Silverthorne

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

Professor John Davis is still fresh in my mind and I often use it to reflect on certain decisions.” How do you use what you learned at HBS in your work at MAYU? “My wife is the heart and brains behind MAYU, as she oversees the design, sourcing, manufacturing, public... View Details

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

occur at the farm level. The remaining emissions come from operations, logistics, packaging and retail and consumer use. On Scope 1 and 2 emissions, Arla explained how they plan to secure 100% green electricity, maximize operational and... View Details

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

promoted to vice president and divisional merchandise manager for furniture and decorative supplies. There she had profit and loss responsibility for $350 million and twelve people in an area with poor assortment of merchandise, flat... View Details

Keywords: by Linda Hill

19 May 2021
Op-Ed

Why America Needs a Better Bridge Between School and Career

degrees, workers of color, young workers, working mothers, and workers in the industries most affected by COVID, like retail and hospitality. As we look toward a post-pandemic recovery, it will be incumbent upon policymakers, business... View Details

Keywords: by Joseph B. Fuller and Rachel Lipson

Web

HBS - Financials | Supplemental Financial Information

business journals, Harvard Business Review continued to capitalize on the increasing appetite for digital content on the key themes of the day. The exploration of topics such as promoting racial equity in the workplace, managing during... View Details

28 Jun 2004
Research & Ideas

How to Avoid a Price Increase

that along to consumers in one form or another, the most common being an increase in the retail price. Other times, they may redesign the product to lower production costs or replace more expensive ingredients with less expensive... View Details

Keywords: by Manda Salls

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from View Details

Keywords: by Jill Avery and Richard Edelman

Web

Technology & Operations Management Awards & Honors - Faculty & Research

from the Industry Studies Association for "The Impact of Supplier Inventory Service Level on Retailer Demand" ( Manufacturing & Service Operations Management , Fall 2016) with Nathan Craig and Nicole DeHoratius. Feng Zhu : Received a 2016... View Details

Web

Harvard Business School

joined American Express as a marketing vice president in the travel-related services division. Before his retirement in 1993, he was promoted to senior vice president for worldwide communications. Wilkinson was a trustee and national... View Details

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details

Keywords: by Kristen Senz

27 Jun 2019
Research & Ideas

Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too

spell out the name of the retailer after visiting a tennis ball factory in Korea where the workers did a company cheer and calisthenics together every morning. "My feeling is that just because we work so hard, we don't have to go around... View Details

Keywords: by Dina Gerdeman

Publications