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- Faculty Publications (88)
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- All HBS Web (213)
- Faculty Publications (88)
- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
- 13 May 2013
- Blog Post
3 Projects, 1 Priceless Picture
battled for market share by making strategic moves like brand extensions, product innovation, and international expansion. While the game was simulated, the lessons are being taken seriously in considering Nike’s next moves in meeting women’s needs, and the View Details
Keywords: Consumer Products / Retail
- 11 Jun 2020
- In Practice
Are Digital Organizations Better at Overcoming COVID?
chains and people analytics to artificial intelligence-based models and automated biotechnology research, organizations further along the digital curve are responding differently than those still wondering how to evolve. The digital... View Details
Keywords: by Danielle Kost
- 08 Jun 2010
- First Look
First Look: June 8
PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract View Details
Keywords: Martha Lagace
- 09 Oct 2012
- First Look
First Look: October 9
Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details
Keywords: Sean Silverthorne
- 08 Dec 2015
- News
Living the Legacy
Kentucky. She expects to establish a private practice and perhaps a retail business in bridal styling. “HBX CORe gave me a window into things I had never considered,” she says. “It showed me business practices I do and don’t want to... View Details
- 06 Oct 2015
- First Look
October 6, 2015
demonstrated how influence derives from instrumental agency as well as structural influence, but it has taken an unnecessarily restrictive view of politics and an overly materialist theory of power. Politics are about much more than government policies. In this paper I... View Details
Keywords: Sean Silverthorne
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
humanity. Badaracco presents a five-question framework offering a way for managers to balance their analytical work with the human side and find a way forward when analysis falls short. Chasing Rainbows and Beyond: A Spectrum of Life and... View Details
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Human beings are critical to the functioning of the vast majority of operating systems, influencing both the way these systems work and how they perform. Yet most formal analytical models of operations assume that the people who... View Details
Keywords: Martha Lagace
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details
- 03 Nov 2015
- First Look
November 3, 2015
Complexity By: Célérier, Claire, and Boris Vallée Abstract—This paper investigates the rationale for issuing complex securities to retail investors. We focus on a large market of investment products targeted exclusively at households:... View Details
Keywords: Sean Silverthorne
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,... View Details
Keywords: Sean Silverthorne
- 29 Apr 2014
- First Look
First Look: April 29
benefit-based taxation, in which an individual's benefit from public goods is tied to his or her income-earning ability, can be incorporated into modern optimal tax theory. If Lindahl's methods are applied to that view of benefits, first-best optimal policy can be... View Details
Keywords: Sean Silverthorne
- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
of agricultural workers in North America? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/518002-PDF-ENG Harvard Business School Case 418-031 Coaching Makena Lane Makena Lane has a gift for producing results, even in the challenging View Details
Keywords: Sean Silverthorne
- 17 Aug 2010
- First Look
First Look: August 17
and asset retention-retaining existing customers for the long-term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is... View Details
Keywords: Martha Lagace
- 13 Jul 2010
- First Look
First Look: July 13
business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step with the dramatic rise in equity trading volumes. During 2009, however, investors curbed... View Details
Keywords: Martha Lagace
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
custom voice system, which means there’s a whole range of small- and mid-sized businesses that are underserved,” Sambvani says. With Slang.ai, he’s offering mid-market companies access to these more sophisticated tools that can immediately route urgent calls to a human... View Details