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- Faculty Publications (93)
Show Results For
- All HBS Web (222)
- Faculty Publications (93)
- 09 Oct 2012
- First Look
First Look: October 9
Abstract Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult... View Details
Keywords: Sean Silverthorne
- 28 Nov 2016
- Blog Post
Why We Recruit: Wayfair
internet sector since 1995 and have created a company culture deeply rooted in technology. Tech, data and analytics inform everything we do and are critical to our rapid growth and share gain. We are headquartered in Boston with locations... View Details
Keywords: Consumer Products / Retail
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
Tatiana Sandino Abstract—Using retail chain data, we study the effects of a tournament incentive plan incorporating objective and subjective criteria. In principle, such plans could motivate employees to perform both at a high level,... View Details
Keywords: by Sean Silverthorne
- 17 Nov 2015
- First Look
November 17, 2015
perhaps unlikely leader, Edna Gleason, organized California’s retail pharmacists and coordinated trade networks to monitor and enforce Resale Price Maintenance (RPM) contracts, a system of price-fixing, then known as “fair trade.”... View Details
Keywords: Sean Silverthorne
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
publishers and retailers to social networks and gaming sites. Job growth on the Internet stands in sharp contrast to the US economy as a whole, which has suffered from high unemployment for years. The report found that the gross domestic... View Details
- 11 Jun 2020
- In Practice
Are Digital Organizations Better at Overcoming COVID?
chains and people analytics to artificial intelligence-based models and automated biotechnology research, organizations further along the digital curve are responding differently than those still wondering how to evolve. The digital... View Details
Keywords: by Danielle Kost
- 30 Jan 2018
- First Look
January 30, 2018
Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven... View Details
Keywords: Sean Silverthorne
- September 2020 (Revised June 2023)
- Supplement
Spreadsheet Supplement to Artea Teaching Note
By: Eva Ascarza and Ayelet Israeli
Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
- September 2020 (Revised July 2022)
- Exercise
Artea (D): Discrimination through Algorithmic Bias in Targeting
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Retail Industry; Retail Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea (D): Discrimination through Algorithmic Bias in Targeting." Harvard Business School Exercise 521-043, September 2020. (Revised July 2022.)
- 03 Nov 2015
- First Look
November 3, 2015
Complexity By: Célérier, Claire, and Boris Vallée Abstract—This paper investigates the rationale for issuing complex securities to retail investors. We focus on a large market of investment products targeted exclusively at households:... View Details
Keywords: Sean Silverthorne
- 28 Jun 2011
- News
Bold Ascent
flags with the SlingFin logo), Baka reflects on how his HBS experience plays into the nontraditional world of outdoor gear design. “It’s a framework of thought and analytics that is deeply ingrained as part of classroom discussion,” he... View Details
- 08 Jun 2010
- First Look
First Look: June 8
PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract View Details
Keywords: Martha Lagace
- 08 Dec 2015
- News
Living the Legacy
Kentucky. She expects to establish a private practice and perhaps a retail business in bridal styling. “HBX CORe gave me a window into things I had never considered,” she says. “It showed me business practices I do and don’t want to... View Details
- 03 Nov 2016
- Op-Ed
Forget About Making College Affordable; Make it a Good Investment
degree, such as retail salesperson or cashier. One possible explanation for the highly uneven employment outcomes of college graduates is that the supply of graduates exceeds demand, at least for certain fields. The data support that.... View Details
- September 2020 (Revised February 2024)
- Teaching Note
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details
- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 08 Jan 2008
- First Look
First Look: January 8, 2008
to best finance his company's growth. Over the previous five years as founder and CEO of D2Hawkeye, a Waltham, Massachusetts-based healthcare analytics company, Kryder had grown the firm from a six-person start-up into a leading developer... View Details
Keywords: Martha Lagace
- 29 Apr 2014
- First Look
First Look: April 29
benefit-based taxation, in which an individual's benefit from public goods is tied to his or her income-earning ability, can be incorporated into modern optimal tax theory. If Lindahl's methods are applied to that view of benefits, first-best optimal policy can be... View Details
Keywords: Sean Silverthorne
- 06 Oct 2015
- First Look
October 6, 2015
demonstrated how influence derives from instrumental agency as well as structural influence, but it has taken an unnecessarily restrictive view of politics and an overly materialist theory of power. Politics are about much more than government policies. In this paper I... View Details
Keywords: Sean Silverthorne