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      • Faculty Publications  (195)

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      • 2008
      • Chapter

      Allocating Marketing Resources

      By: Sunil Gupta and Thomas J. Steenburgh

      Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

      Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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      Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
      • 2008
      • Working Paper

      Some Neglected Axioms in Fair Division

      By: John W. Pratt
      Conditions one might impose on fair allocation procedures are introduced. Nondiscrimination requires that agents share an item in proportion to their entitlements if they receive nothing else. The "price" procedures of Pratt (2007), including the Nash... View Details
      Keywords: Resource Allocation; Valuation; Price; Cost
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      Pratt, John W. "Some Neglected Axioms in Fair Division." Harvard Business School Working Paper, No. 08-094, May 2008.
      • April 2008
      • Case

      Chunghwa Telecom Co., Ltd. (A)

      By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
      In late November 2000, Chunghwa Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, who headed the job only three months earlier, after its prior chairman... View Details
      Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Privatization; Competition; Telecommunications Industry; Taiwan
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      Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (A)." Harvard Business School Case 808-137, April 2008.
      • April 2008
      • Supplement

      Chunghwa Telecom Co., Ltd. (B)

      By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
      In late November 2000, Chung Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, was headed the job only three months earlier, after its prior chairman... View Details
      Keywords: State Ownership; Jobs and Positions; Monopoly; Privatization; Competition; Decisions; Motivation and Incentives; Labor and Management Relations; Resignation and Termination; Compensation and Benefits; Price; Status and Position; Telecommunications Industry; Public Administration Industry; Taiwan
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      Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (B)." Harvard Business School Supplement 808-138, April 2008.
      • 2008
      • Working Paper

      Allocating Marketing Resources

      By: Sunil Gupta and Thomas J. Steenburgh
      Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
      Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
      Citation
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      Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
      • February 2008
      • Article

      Bandwidth Allocation in Peer-to-Peer File Sharing Networks

      By: Albert Creus Mir, Ramon Casadesus-Masanell and Andres Hervas-Drane
      We present a model of bandwidth allocation in a stylized peer-to-peer file sharing network. Given an arbitrary population of peers composed of sharers and freeriders, where all peers interconnect to maximize their allocated bandwidth, we derive the expected bandwidth... View Details
      Keywords: Information Infrastructure; Resource Allocation
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      Creus Mir, Albert, Ramon Casadesus-Masanell, and Andres Hervas-Drane. "Bandwidth Allocation in Peer-to-Peer File Sharing Networks." Computer Communications 31, no. 2 (February 2008): 257–265.
      • January 2008
      • Supplement

      Joe Bachelder: Reflections

      By: Brian Hall and James K. Sebenius
      After Charles Suarez's failed compensation negotiations with Victor, Suarez's attorney, Joe Batchelder, joined class discussions of the case in a course taught by Professor Brian Hall. Professor James Sebenius also interviewed Joe Bachelder at length on this case and... View Details
      Keywords: Courts and Trials; Attorney and Client Relationships; Negotiation Deal; Executive Compensation; Knowledge Sharing; Talent and Talent Management; Perspective; Organizations
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      Hall, Brian, and James K. Sebenius. "Joe Bachelder: Reflections." Harvard Business School Supplement 908-030, January 2008.
      • December 2007 (Revised September 2011)
      • Case

      Global Knowledge Management at Danone (A)

      By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen
      This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details
      Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France
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      Edmondson, Amy C., Bertrand Moingeon, Vincent Marie Dessain, and Ane Damgaard Jensen. "Global Knowledge Management at Danone (A)." Harvard Business School Case 608-107, December 2007. (Revised September 2011.)
      • November 2007
      • Supplement

      Differences at Work: Ben (C)

      By: Sandra J. Sucher and Rachel Gordon
      In Differences at Work: Ben (C) 9-408-044 Ben shares the remark with his bosses who let Ben decide whether to report the incident to Human Resources. He decides not to, but several years later he still regrets his inaction. View Details
      Keywords: Decision Choices and Conditions; Employees; Working Conditions
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      Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Ben (C)." Harvard Business School Supplement 408-044, November 2007.
      • November 2007
      • Supplement

      Differences at Work: Ben (B)

      By: Sandra J. Sucher and Rachel Gordon
      In Differences at Work: Ben (B) HBS Case No. 9-408-043 Ben shares his colleague's comment with another colleague who empathizes with Ben's discomfort but dismisses the remark as a joke, leaving Ben to decide whether he wants to confront his colleague. View Details
      Keywords: Employees; Conflict and Resolution; Perception
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      Sucher, Sandra J., and Rachel Gordon. "Differences at Work: Ben (B)." Harvard Business School Supplement 408-043, November 2007.
      • 2007
      • Working Paper

      A Resource Belief-Curse: Oil and Individualism

      By: Rafael Di Tella, Juan Dubra and Robert MacCulloch
      We study the correlation between a belief concerning individualism and a measure of luck in the US during the period 1983-2004. The measure of beliefs is the answer to a question related to whether the poor should be helped by the government or if they should help... View Details
      Keywords: Energy; Price; Policy; Government and Politics; Poverty; Welfare; Energy Industry; United States
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      Di Tella, Rafael, Juan Dubra, and Robert MacCulloch. "A Resource Belief-Curse: Oil and Individualism." Harvard Business School Working Paper, No. 08-035, November 2007.
      • 2007
      • Working Paper

      Bandwidth Allocation in Peer-to-Peer Filesharing Networks

      By: Albert Creus-Mir, Ramon Casadesus-Masanell and Andres Hervas-Drane
      We present a model of bandwidth allocation in a stylized peer-to-peer file sharing network with s peers (sharers) who share files and download from each other and f peers (freeriders) who download from sharers but do not contribute files. Assuming that upload bandwidth... View Details
      Keywords: Information Infrastructure; Resource Allocation
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      Creus-Mir, Albert, Ramon Casadesus-Masanell, and Andres Hervas-Drane. "Bandwidth Allocation in Peer-to-Peer Filesharing Networks." Harvard Business School Working Paper, No. 07-068, April 2007.
      • 2006
      • Working Paper

      Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms

      By: Modupe Akinola and David A. Thomas
      Workforce diversity continues to be a key focus for organizations, driven by globalization of the U.S. economy and the desire for organizations to more accurately reflect the demographic diversity of the US population. Yet, most research on diversity in organizations... View Details
      Keywords: Diversity; Globalization; Employees; Retention; Knowledge Sharing; Research; United States
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      Akinola, Modupe, and David A. Thomas. "Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms." Harvard Business School Working Paper, No. 07-019, September 2006. (Revised August 2008.)
      • January 2006 (Revised October 2009)
      • Case

      Negotiating Star Compensation at the USAWBL (A-1): Confidential Instructions for Jesse J.

      By: Ian Larkin, James K. Sebenius and Guhan Subramanian
      In this three-party negotiation exercise, Jesse J, star center in the U.S.A. Women's Basketball League, with her agent, is negotiating a possible compensation package with the Boston Sharks involving a base salary, a possible share of team merchandising profits, and a... View Details
      Keywords: Compensation and Benefits; Contracts; Negotiation Process; Negotiation Tactics; Conflict and Resolution; Sports; Sports Industry; United States
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      Larkin, Ian, James K. Sebenius, and Guhan Subramanian. "Negotiating Star Compensation at the USAWBL (A-1): Confidential Instructions for Jesse J." Harvard Business School Case 906-026, January 2006. (Revised October 2009.)
      • 2006
      • Working Paper

      On the Origin of Shared Beliefs (and Corporate Culture)

      By: Eric J. Van den Steen

      This paper shows why members of an organization often share similar beliefs. I argue that there are two mechanisms. First, when performance depends on making correct decisions, people prefer to work with others who share their beliefs and assumptions, since such... View Details

      Keywords: Organizational Culture; Employees; Values and Beliefs; Mathematical Methods
      Citation
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      Van den Steen, Eric J. "On the Origin of Shared Beliefs (and Corporate Culture)." Sloan School of Management Working Paper, No. 4553-05, January 2006. (Available at SSRN.)
      • April 2005 (Revised May 2005)
      • Case

      Executive Compensation at General Electric (A)

      By: V.G. Narayanan and Michele Jurgens
      Faced with falling share prices and the critical eye of the media focused on Jack Welch's retirement plan, newly appointed CEO Jeff Immelt had the challenge of reassessing GE as a leader of corporate integrity and good governance. Presents the changes Immelt initiated... View Details
      Keywords: Executive Compensation; Employee Stock Ownership Plan; Governing and Advisory Boards; Media; Governance; Corporate Accountability
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      Narayanan, V.G., and Michele Jurgens. "Executive Compensation at General Electric (A)." Harvard Business School Case 105-072, April 2005. (Revised May 2005.)
      • Article

      The Role of Lockups in Initial Public Offerings

      By: Alon Brav and Paul A. Gompers
      In a sample of 2,794 initial public offerings (IPOs), we test three potential explanations for the existence of IPO lockups: lockups serve as (i) a signal of firm quality, (ii) a commitment device to alleviate moral hazard problems, or (iii) a mechanism for... View Details
      Keywords: Initial Public Offering; Quality; Moral Sensibility; Compensation and Benefits; Venture Capital; Problems and Challenges; Stock Shares; Going Public
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      Brav, Alon, and Paul A. Gompers. "The Role of Lockups in Initial Public Offerings." Review of Financial Studies 16, no. 1 (Spring 2003).
      • March 2002 (Revised October 2002)
      • Case

      Akamai's Underwater Options (A)

      By: Brian J. Hall, Houston Lane and Jonathan Lim
      Akamai's stock price declines dramatically with the NASDAQ in 2000, causing virtually all employee options to go underwater. Ownership and retention incentives are largely destroyed, and employee morale falls sharply. Management weighs the pros and cons of various... View Details
      Keywords: Motivation and Incentives; Stock Options; Attitudes; Compensation and Benefits
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      Hall, Brian J., Houston Lane, and Jonathan Lim. "Akamai's Underwater Options (A)." Harvard Business School Case 902-069, March 2002. (Revised October 2002.)
      • March 2000
      • Case

      Dell Computer Corporation: Share Repurchase Program

      By: George C. Chacko and Luis M. Viceira
      Dell Computer Corp. announced a share repurchase program shortly after a significant stock price drop. In this announcement, the company also states that it will use options contracts. This case looks at the options transactions and how they relate to Dell's employee... View Details
      Keywords: Financial Strategy; Stock Options; Employee Stock Ownership Plan; Computer Industry
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      Chacko, George C., and Luis M. Viceira. "Dell Computer Corporation: Share Repurchase Program." Harvard Business School Case 200-056, March 2000.
      • April 1999 (Revised December 2003)
      • Case

      Al Dunlap at Sunbeam

      By: Brian J. Hall, Rakesh Khurana and Carleen Madigan
      Al Dunlap was one of the best-known corporate turnaround artists of the 1990s. In 1996, he was hired at Sunbeam to effect a restructuring, but was fired almost two years later when the company's financial performance and stock price began to decline. Many of the... View Details
      Keywords: Business and Shareholder Relations; Business and Stakeholder Relations; Restructuring; Stock Shares; Performance Evaluation; Leadership Style; Resignation and Termination; Motivation and Incentives; Executive Compensation; Outcome or Result; Consumer Products Industry; United States
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      Hall, Brian J., Rakesh Khurana, and Carleen Madigan. "Al Dunlap at Sunbeam." Harvard Business School Case 899-218, April 1999. (Revised December 2003.)
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