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- All HBS Web (560)
- Faculty Publications (84)
- 24 Jul 2012
- First Look
First Look: July 24
quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis of brand image, the brand team led by Simon... View Details
Keywords: Sean Silverthorne
- Web
Alternative Investments Course | HBS Online
Choosing Between RE Investment Types Featured Exercises Identify phases of the real estate market Prepare for a real estate negotiation Conduct valuation analysis Classify real estate products based on their diversification potential 6-7... View Details
- 01 Sep 2023
- News
Case Study: The Home Team
Illustration by Jon Krause Illustration by Jon Krause Brendan Kennealey (MBA 2006) wasn’t even searching for a business idea. A couple of years ago, the Wilmington, Delaware, native met up with an old friend who’d bought a new house. Over dinner this friend enumerated... View Details
- 14 Sep 2018
- Blog Post
10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program
and data science. We even have a political-science-major-turned-software-engineer who learned to code at Dev Bootcamp. 2. There’s a wide range of industry experience I also expected everyone to come from a big tech company. While there’s View Details
- 18 Nov 2014
- First Look
First Look: November 18
http://www.hbs.edu/faculty/Publication%20Files/Teixeira%20et%20al%20(2014)%20Television%20Advertising%20and%20Online%20Shopping_7d5c54e1-fd1b-4dcc-bd41-06e2978d4f23.pdf Working Papers The Air War versus The Ground Game: An Analysis of... View Details
Keywords: Sean Silverthorne
- Web
Business Economics Online Course | HBS Online
pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to... View Details
- Web
Negotiation Course Online | HBS Online
walkaway, manage the exchange of offers, and close the deal. Highlights Bridport Onboarding - Brims First Offers Tactical Choices Show Hide Details Concepts BATNA Analysis Psychological Factors Offer View Details
- Web
Online Management Course | HBS Online
Change at Fuerte Construction Featured Exercises Small group process analysis Peer feedback exercise 10-12 hrs Module 2 Shaping the Decision-Making Process Analyze the decision-making process and evaluate potential drivers and pitfalls.... View Details
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
an analysis of the applicant’s projected monthly income. Awards are designed to bridge the gap between the recipient’s total guaranteed annual compensation (“salary”) and $130,000 USD, with a maximum award of up to $50,000 USD per year.... View Details
- Web
Cluster Studies - Institute For Strategy And Competitiveness
strength of related clusters in the region and with the strength of similar clusters in adjacent regions. Importantly, we find evidence that new industries emerge where there is a strong cluster environment. Our View Details
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
experience. Our analysis focused on Microsoft's first two internal browser development projects, comparing their performance to a sample of Internet software projects completed at the same time. We discovered that Microsoft's projects... View Details
Keywords: by Sean Silverthorne
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
giving Quaker's executives ample reason to believe they could produce similar growth for Snapple. But replicating Gatorade's success was more than an objective—it was a matter of corporate survival. With only one brand in its beverage... View Details
- 25 May 2021
- Research & Ideas
White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?
lodging demand. "If other companies invest in building similar race-blind algorithms, that may even the playing field for users." The research results could also have broader implications for promoting racial equity at a wide range of... View Details
- 10 Oct 2023
- Blog Post
Policy Drivers for Environmental Justice: What Businesses Need to Know
spatial analysis and compare similar white communities to communities of color, communities of color are more likely to be near noxious facilities.[14] While there is a class dimension to this, she says that... View Details
- Web
Running a Program/Submitting a Job - Research Computing Services
wrappers. When using NoMachine, the default submission scripts run in the background and the interface appears like your desktop. When using pre-defined Unix command wrappers, the scripts are similar to the Unix command line. The user... View Details
- 06 Mar 2006
- Research & Ideas
Four Strategies for Making Concessions
Richard E. Walton and Robert B. McKersie's book A Behavioral Theory of Labor Negotiations: An Analysis of a Social Interaction System (ILR Press, 1991). The head of a manufacturing firm was preparing to initiate talks with the leadership... View Details
Keywords: by Deepak Malhotra
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
of analysis afterward. “These debates are often great moments of television,” Pons says. “We all remember the gaffes that candidates make as well as the memorable comebacks. Debates are entertaining.” Who could forget Trump calling... View Details
Keywords: by Danielle Kost
- Web
Design Thinking Course | HBS Online
Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Approach problems using structured methods of gathering observations, breaking cognitive fixedness, and generating creative ideas for solutions Apply creative solutions and behavior-change View Details
- 11 Nov 2022
- Blog Post
Meet the HBS Armed Forces Alumni Association
fair, which we held on October 11th. We had representation from 16 companies and more than 100 HBS veterans. We hold semi-annual admissions outreach events, and we sponsor the Harvard University Veterans Day ceremony. Additionally, we... View Details
- 31 Aug 2020
- What Do You Think?
Why Don’t More Organizations Understand the Power of Diversity and Inclusion?
announced recently they would increase efforts to recruit persons of color, in part a response to the Black Lives Matter movement. Some of the same organizations made similar announcements in the past—yet the numbers of persons with... View Details
Keywords: by James Heskett