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Show Results For
- All HBS Web
(1,973)
- People (4)
- News (420)
- Research (1,123)
- Events (10)
- Multimedia (24)
- Faculty Publications (626)
- 27 Feb 2025
- Video
AI, power, and society: Leading scholars on technology's future impact
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- November 1980 (Revised August 1986)
- Case
Progressive Corp.'s Divisionalization Decision (A)
By: Robert G. Eccles Jr.
Describes a company that is considering whether to establish an experimental division as a relatively independent profit center under a general manager. Data relevant to this decision include the company's strategy, markets, products, current structure, size, and the... View Details
Keywords: Business Divisions; Decision Making; Data and Data Sets; Managerial Roles; Organizational Design; Situation or Environment
Eccles, Robert G., Jr. "Progressive Corp.'s Divisionalization Decision (A)." Harvard Business School Case 481-067, November 1980. (Revised August 1986.)
George Serafeim
George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details
Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
- 2014
- Article
An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets
By: Greg Autry, Laura Huang and Jeff Foust
The “Public/Private Human Access to Space” / Human Orbital Markets (HOM) study group of the International Academy of Astronautics (IAA) has established a framework for the
identification and analysis of relevant factors and structures that support a global human... View Details
Keywords: Air Transportation; Infrastructure; Emerging Markets; Analysis; Competitive Advantage; Aerospace Industry; United States
Autry, Greg, Laura Huang, and Jeff Foust. "An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets." New Space 2, no. 2 (2014): 83–110.
Venture Capital and Private Equity: A Casebook
The 5th edition of Lerner's Venture Capital and Private Equity: A Casebook continues to present the important historical cases of private equity while incorporating a number of new relevant and timely cases from previous best-selling issues. It... View Details
- Teaching Interest
Empirical Research in Financial Reporting and Corporate Governance
By: Suraj Srinivasan
This course is a survey of financial accounting research intended for doctoral students. The primary purpose of the course is to introduce fundamental research themes and methodologies used in empirical financial accounting research. Participants will become... View Details
- March 27, 2017
- Article
How the Water Industry Learned to Embrace Data
By: Frank V. Cespedes and Amir Peleg
Most current talk about “big data” seems to assume the disintermediation or replacement of physical assets by digital technologies. But a bigger and more impactful trend is the use of online tools to improve physical asset utilization in many traditional off-line... View Details
Keywords: Information Technology; Analytics and Data Science; Organizational Change and Adaptation; Utilities Industry
Cespedes, Frank V., and Amir Peleg. "How the Water Industry Learned to Embrace Data." Harvard Business Review (website) (March 27, 2017).
- March 2008
- Exercise
Exercise: Challenging Operational Assumptions
By: Frances X. Frei
This exercise provides students with an opportunity to thoroughly test an operating assumption. Students state an assumption as a testable hypothesis, collect and analyze relevant data, and communicate the results. At HBS, it is incorporated in a second-year elective... View Details
Keywords: Customers; Employees; Knowledge Acquisition; Knowledge Use and Leverage; Service Operations; Performance Improvement
Frei, Frances X. "Exercise: Challenging Operational Assumptions." Harvard Business School Exercise 608-128, March 2008.
- 07 Jan 2021
- Video
We the Possibility: It’s Helping Time
- 31 Mar 2015
- News
Get More from Your Event Spending
- 14 May 2012
- News
Book Review: How Will You Measure Your Life?
- 28 Mar 2016
- Working Paper Summaries
Do Incentive Plans for Exemplary Employees Lead to Productive or Counterproductive Outcomes?
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- Article
Get Ready to Sell
By: Frank V. Cespedes and Bud Hyler
Time-to-market measures the time to have a product ready to ship. But that’s not revenue and cash. Many firms with superb R&D functions lack an understanding of what’s needed to be ready-to-sell. Meanwhile, relevant tools are increasing in scope and decreasing in cost.... View Details
Cespedes, Frank V., and Bud Hyler. "Get Ready to Sell." Top Sales Magazine (September 2020), 32–33.
- July 1991 (Revised March 1992)
- Background Note
Integrity and Management
Describes the role that issues of personal integrity play in managers' decisions. Defines personal integrity, the factors that influence it, the situations in which it becomes particularly relevant to company decisions, and ways of overcoming the blind spots that can... View Details
Badaracco, Joseph L. "Integrity and Management." Harvard Business School Background Note 392-005, July 1991. (Revised March 1992.)
- 24 Aug 2012
- News
Do presidents need experience?
- 03 May 2011
- News
Leadership Lessons from the Saddle
- Teaching Interest
Overview
Strategic Management is about efficient and effective management and the challenges arising from an ever-changing world. The field of Strategy is one of application, as a source of thinking and experience that creates value for society by making organizations better.... View Details
Keywords: Energy Industry; Green Technology Industry; Europe; Croatia; Germany; Canada; United States