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- Faculty Publications (140)
Show Results For
- All HBS Web (301)
- Faculty Publications (140)
- Article
Are You Really Innovating Around Your Customers' Needs?
By: Sunil Gupta
Every company believes it is customer-centric. However, most of them are product- and service-centric first, focusing on how to enhance their offerings rather than putting themselves in their customers’ shoes. To come up with truly innovative customer-centric ideas,... View Details
Gupta, Sunil. "Are You Really Innovating Around Your Customers' Needs?" Harvard Business Review (website) (October 1, 2020).
- April 2001
- Teaching Note
first direct (A) TN
By: Jeffrey F. Rayport, Michelle Toth and William A. Sahlman
Teaching Note for (9-897-079). For book only - not listed on case. View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
anticipation of offering discounts and the possibility of consumers buying multiple discount vouchers. By demonstrating the importance of these factors, and exploring the relationship between these factors, we hope to help retailers... View Details
- 04 Mar 2002
- Research & Ideas
Don’t Lose Money With Customers
Investors diligently manage financial portfolios to maximize returns on their assets; yet corporate managers who invariably proclaim their business customers to be "valuable assets" rarely manage their relationships with them... View Details
Keywords: by Peter K. Jacobs
- May 2016 (Revised January 2018)
- Case
Improving Repurchase Rates at zulily
By: Thales Teixeira and Sarah McAra
In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details
Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Retail Industry; Seattle
Teixeira, Thales, and Sarah McAra. "Improving Repurchase Rates at zulily." Harvard Business School Case 516-083, May 2016. (Revised January 2018.)
- 10 Apr 2023
- News
Health Care Systems Need to Better Understand Patients as Consumers
- 01 Sep 2013
- News
Faculty Opinion: No Magic Bullet
to effectiveness in your current job? Do you take ownership of focusing on those tasks? Character and leadership. Do you speak up and generally act like an owner in your job? Relationships. You won't reach your potential all by yourself. You will need to cultivate... View Details
- July 2005 (Revised March 2007)
- Case
Kansai Digital Phone: Zutto, Gaining Japanese Loyalty
By: Francisco de Asis Martinez-Jerez and James Robert Dillon
Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar... View Details
Keywords: Customer Relationship Management; Customer Value and Value Chain; Customer Satisfaction; Telecommunications Industry; Electronics Industry; Japan; United States
Martinez-Jerez, Francisco de Asis, and James Robert Dillon. "Kansai Digital Phone: Zutto, Gaining Japanese Loyalty." Harvard Business School Case 106-006, July 2005. (Revised March 2007.)
- 14 May 2021
- News
4 Strategies to Simplify the Customer Journey
- August 1995 (Revised January 2024)
- Supplement
Health Stop (B): Starting Up
Describes the long waiting time experienced by customers in Health Stops and asks students to specify the changes in its business model which could help solve the problem. View Details
Keywords: Business Model; Customer Focus and Relationships; Customer Satisfaction; Health Industry; Retail Industry
Herzlinger, Regina E. "Health Stop (B): Starting Up." Harvard Business School Supplement 196-051, August 1995. (Revised January 2024.)
- 01 Sep 2018
- News
Ask the Expert: Delivering the Goods
relevant? —Rodrigo Abdalla (PLDA 15, 2014) REISNER: If, in spite of regulatory and political pressures, the USPS is permitted to build a long-term, trusted relationship with its carriers and customers, it can continue to change to meet... View Details
Keywords: Jen McFarland Flint
- June 2009
- Teaching Note
Online Restaurant Promotions
By: Benjamin Edelman
Teaching Note for [909034]. View Details
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- 15 Dec 2024
- News
Crucible: Give It Up
been an easy recipe for the satisfaction of looking beyond oneself and connecting with others for a common purpose. There’s nothing like helping kids overcome adversity and teaching them one doesn’t have to merely live with a result; one... View Details
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (B)
By: Lynda M. Applegate and Genevieve J.S. Feraud
Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space. View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry
Applegate, Lynda M., and Genevieve J.S. Feraud. "InSite Marketing Technology (B)." Harvard Business School Case 800-280, February 2000. (Revised April 2003.)
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
of an organization," they continue. "How well a business is able to manage and implement the service delivery process has a direct effect on retention of existing clients, and can have a significant impact on acquiring new business. The result is that View Details
- 25 Jun 2024
- News
On the Move: Alexis DePree (MBA 2007)
When Nordstrom announced the promotion of Alexis DePree (MBA 2007) to COO in early June, media outlets noted DePree’s expanded, end-to-end role in managing operations and customer experience in an increasingly complex retail environment. DePree joined Nordstrom in... View Details
- 02 Jan 2018
- News
Reconsidering Retirement
fiduciary standard for clients. Rebalance now has $525 million under management, but the real satisfaction comes from seeing clients discover a smarter way to save for retirement. “Our clients are smart, and they know that something... View Details
- 06 Apr 2023
- Blog Post
How to onboard recently graduated MBAs
fostering normative behaviors becomes more complex. To reduce tensions and increase mutual satisfaction in the workplace, Brennan suggests a variety of policies and perspectives that can make onboarding more successful: In-person View Details
Keywords: All Industries
- May 2011
- Article
Think Customers Hate Waiting? Not So Fast...
By: Ryan W. Buell and Michael I. Norton
Managers typically look for ways to reduce wait time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The... View Details
Keywords: Customer Relationship Management; Service Delivery; Consumer Behavior; Performance Effectiveness; Customer Satisfaction
Buell, Ryan W., and Michael I. Norton. "Think Customers Hate Waiting? Not So Fast..." Harvard Business Review 89, no. 5 (May 2011).