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Show Results For
- All HBS Web
(3,105)
- People (5)
- News (333)
- Research (2,357)
- Events (6)
- Multimedia (3)
- Faculty Publications (1,588)
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- 01 Jun 2012
- News
Straight to the Heart
GREENWALD: A savvy, successful approach that combines marketing tactics and psychological insight. Can Rachel win NBC's "Match Off"? Her story: how Rachel met Brad The veteran of several high-level marketing... View Details
- 31 Mar 2011
- News
Building an Online Swap Shop
opportunity to work in derivative markets like secondhand clothing. “I wrote my final paper about thredUP,” Reinhart continued. “When I went back and read it recently, it was kind of hilarious. Once you spend a year and a half working in... View Details
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
the mafia. Every criminal trope imaginable is trying to get a piece of this. All told, online crime inflicted $445 billion in damage to the global economy in 2014, according to a study by the Center for Strategic and International Studies. A $75 billion cyberdefense... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai
- 01 Mar 2008
- News
Innovation, Inc.
performance.” Previous laboratory studies have demonstrated the causal relationship between emotion and creativity. Amabile’s research in a real-world setting bears this out, with positive emotion tied to higher creativity and negative... View Details
- 27 Oct 2017
- News
The Best Business Advice I’ve Ever Received
religion, in terms of business techniques. And try to develop trusting relationships with people. And delegate as much as you can to your subordinates, and show your trust in them, and hope that they also reciprocate that trust in you. My... View Details
- 01 Sep 2008
- News
The Levitt Brand
LEVITT The details differ slightly, but the story, in its telling, is always the same. Ninety or so MBA students sit nervously awaiting the start of their first Marketing class. At the appointed time — not a minute more or less — a slight... View Details
- 01 Sep 2006
- News
Street Singer
apparent, however, is her passion and drive, whether she’s describing a recent IPO, her work with the Food Bank for New York City, or her relationship with God. Whatever the topic, her words come thick and fast, demonstrating the... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 01 Dec 2013
- News
Curing Health Care
"MD Anderson was an exciting discovery, because it was a real-world example of the IPU concept at work in a top-rated, cancer-focused hospital," recalls Porter, who cowrote an HBS case on MD Anderson with Sachin Jain (MBA 2007/MD 2008). As the View Details
- 01 Feb 2000
- News
Financial Services 24/7
so that it was sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so essential that... View Details
Keywords: Susan Young
- 27 Jan 2023
- News
Turning Up the Volume
Goldman turned to Lex Suvanto (MBA 1999) for help. As CEO of a strategic communications unit within Edelman, the world’s largest public relations and marketing firm, Suvanto had teams and skills at hand that could support the kind of... View Details
Keywords: Maureen Harmon
- 01 Dec 2002
- News
Building a Network for Social Enterprise in Latin America
cases are made of, a fact not lost on professors Gerardo Lozano and Carlos Romero at Mexico's Escuela de Graduados en Administración y Dirección de Empresas (EGADE). Rather than focus on cross-cultural marketing or management issues,... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
of incoming samples from our brand partners (P&G, Unilever, Elizabeth Arden), that our field team keeps our machines running and fully stocked with sample inventory, and that we are able to successfully launch and sustain each new market... View Details
- 01 Mar 2008
- News
One-on-One with Jim Breyer
Capital Association. When it comes to technology start-ups, Accel’s niche, Breyer ascribes the firm’s success to “a balance of people judgment, market intuition, as well as luck,” with luck sometimes claiming top billing. He candidly... View Details
- 01 Sep 2012
- News
On a Sound Track
ANDRUS: Unemployed at graduation, an unlikely and inspiring odyssey takes him from his parents’ basement to the corner office of a company on the cutting edge. Photos by August Miller HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago... View Details
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
recession as feeling “like someone turned off the faucet” in construction. Still, Magagnini hopes IceStone can break even this year and turn a profit next year. The green building market is with her: McGraw-Hill Construction projects it... View Details
- 20 Feb 2014
- News
Managing the World’s Trouble Spots
a conflict of business models—an organization can either kill people and break things, or help people and make things. To do both well is impossible,” he says. The transitory nature of the US military presence also made it hard to create meaningful View Details
Keywords: Jill Radsken
- 29 Apr 2016
- News
The First Five Years: Kelly McKenna (MBA 2015)
stay patient. There is so much we want to and could do, but there are only so many hours in a day.” Why should companies consider purchasing art from ArtLifting? "Oftentimes, companies come to us when they're already in the market for... View Details
- 01 Apr 1998
- News
Snapshot: Gary DiCamillo, Polaroid's CEO
marketing specialist with an engineering background, DiCamillo immediately set about restructuring Polaroid, filling key positions with new people, "refreshing the brand," as he puts it, and instituting cost-cutting measures to stem a... View Details
Keywords: Nancy O. Perry
- 06 Feb 2025
- News
How to Judge Your Next Job
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details