Reference Design - Publications - Faculty & Research

December 1978 (Revised January 1986)
Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy

Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details

Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry

Citation

Find at Harvard

01 Mar 2015
News

@Soldiers Field

Twenty-five students from Brighton High School toured the Chao Center construction site as part of the Urban Neighborhood Design Alliance’s City/Build project, which teaches students about design and... View Details

Web

Prompt-a-thon Invites HBS IT Staff to Sharpen GenAI Skills | Information Technology

challenges and use generative artificial intelligence (GenAI) tools to create and refine prompts and solutions within a set time frame. HBS IT recently held a Prompt-a-thon hosted by the Business Relationship Management and Instructional View Details

Web

Foreword | Baker Library

the Radcliffe Institute; Ellen Shea, Head of Research Services; Diana Carey, Reference Librarian, Visual Resources; and Sarah Hutcheon, Research Librarian. We would like to give our sincere thanks to the early graduates of the MBA program... View Details

03 Jun 2015
What Do You Think?

Is the Time Right for Self-Management?

self-management? What do you think? References Gary Hamel with Bill Breen, The Future of Management (Boston: Harvard Business School Press, 2007). Leonard A. Schlesinger and Roger Hallowell, Taco Bell Corp., Case No. 9-692-058 (Boston:... View Details

Keywords: by James Heskett; Retail

25 Sep 2000
Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

we refer to as "options embedded in the design." Any design, modular or not, has an option embedded in it. At minimum, you can accept the design of any system or reject it. Modular designs,... View Details

Keywords: by Staff; Computer; Consumer Products; Technology

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Resources on Indian Business History - Creating Emerging Markets

Conferences Lessons from History Lessons from History Video Clips & Discussion Questions Resources on Indian Business History Standard Reference Works Feb 2004 New Delhi: Oxford University Press Oxford History of Indian Business Dwijendra... View Details

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4.3 Missing Persons | MBA

4.3 Missing Persons As required under federal law, Harvard Business School immediately will refer to the Harvard University Police Department (“HUPD”) any missing persons report involving a student who lives in on-campus housing. If any... View Details

10 Aug 2015
News

Seeding a Better Future for Colombia

format when he served as his country’s pavilion director during the Shanghai Expo, in 2009. The experience led to his leadership role as commissioner general for Colombia at Expo Milano 2015. This year’s Milan gathering runs through October and includes entries from... View Details

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Email Signature | About

appear anywhere within signature. Don’t: Do not use colors other than black or introduce bold. (Links may adopt the default system color.) Do not attempt to use text to reference any logos. Do not introduce additional View Details

21 Mar 2016
Blog Post

MBA/MPA-ID: The Intersection of Policy and Business

often referred to in the form of a career pursuit, but for me it is, and has been a way of life. I have lived to see Uganda’s economy transform over the years, with every trip home a constant reminder of how quickly things are changing. I... View Details

10 Apr 2014
Research & Ideas

Book Excerpt--‘Accelerate: Building Strategic Agility for a Faster-Moving World’

make a distinction in meaning, it is usually in reference to levels in a hierarchy. People at the very top provide "leadership"—whatever that is—or at least they are supposed to. People in the middle do the "management," again with little... View Details

Keywords: Re: John P. Kotter

Web

Health Plans - Institute For Strategy And Competitiveness

reward integrated practice unit models by providers Encourage or mandate provider outcome reporting through registries by medical condition Create standards for meaningful provider cost measurement and reporting Design new bundled... View Details

01 Dec 2015
Research & Ideas

What to Do When Your Organization Has Dueling Missions

co-authors refer to this business model as “spaces of negotiation,” where there is no overlap of job functions, but there is constant communication between the socially focused and the commercially focused employees. While maintaining... View Details

Keywords: by Carmen Nobel

01 Jun 2008
News

Toy Story

centered on quality, FAO Schwartz now focuses on higher-end toys. The company is also designing its own products with its own brand and has acquired a children’s clothing company. The chain is now down from forty stores to just three, in... View Details

Keywords: toys; Retail Trade

19 Oct 2009
Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a... View Details

Keywords: by Andrei Hagiu & Bruno Jullien

20 Nov 2007
First Look

First Look: November 20, 2007

Research Agenda Author:Roberto Verganti Periodical:Journal of Product Innovation Management (forthcoming) Abstract Recent studies on design management have helped us to better comprehend how companies can apply View Details

Keywords: Martha Lagace

Web

Database Best Practices - Research Computing Services

potential security restrictions, including who will have access to the data and editing permissions. Planning your database Knowing your data well is a crucial first step. Ensure that you are familiar with datatypes, value ranges, missing data, row counts, and View Details

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

course, referred to a type of analytic data that might suggest nontraditional indicators designed to provide a competitive edge in everything from investments to selection of talent. One such example is the... View Details

Keywords: by James Heskett

06 Nov 2017
Research Event

Who is Responsible for the Future of Cities?

surrounded by an expanding ring of residential and industrial growth. And finally, the scrambled egg—a delicious mess but a mess nonetheless: the modern city, sprawling with opportunity, technology, and confusion. “Somehow,” Mostafavi said, View Details