Recessions - Publications - Faculty & Research

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

Four titans who defined a new era in business during the past decade recently concluded their terms: PepsiCo’s Indra Nooyi, Unilever’s Paul Polman, Mayo Clinic’s John Noseworthy, and US Bancorp’s Richard Davis. When they became CEOs, the Great View Details

Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products

January 2014 (Revised April 2025)
Supplement

The PGA Tour (D)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States

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16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

organization. Q: What are you working on now? A: I'm researching how companies can leverage adversity for advantage and come out of a recession stronger. Some of this research is featured in a forthcoming article titled "Roaring Out... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

24 Feb 2016
Research & Ideas

Why It's Best to Take Tests Early in the Day

It also happens that most Danish students have scheduled breaks during the school day, typically just before 10 a.m. and noon, which last between 20 to 30 minutes. This gave the researchers a chance to gauge whether recess might thwart... View Details

Keywords: by Carmen Nobel; Education

09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

of Cote and his leadership team and asks them to consider the choices they would have made in the face of the extreme uncertainty surrounding future business conditions in the fall of 2008. Cote joined Honeywell as CEO in 2002. The company was emerging from the 2001... View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

strong, jobs have been created across the board, at least in the United States, and we haven’t seen any shrinkage in jobs. But what will happen when the next recession hits? When companies find they can do jobs faster by deploying... View Details

Keywords: by Dina Gerdeman

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

School Working Knowledge. [Image: themacx] Related Reading How Hackathons Help Decide Platform Winners and Losers Recessions Push Some Entrepreneurs to Launch Too Soon Rethinking Business Strategy in the Age of AI How do you approach... View Details

Keywords: by Kristen Senz

25 Oct 2020
Research & Ideas

The Dark Side of Fintech Borrowing

now during the pandemic-induced historic recession as some borrowers struggle to repay and investors buying their loans become more difficult to find. “Many low-profitability, high-risk lending companies that came up in the last few years... View Details

Keywords: by Rachel Layne; Financial Services; Banking

18 Dec 2017
Op-Ed

Why Employers Must Stop Requiring College Degrees For Middle-Skill Jobs

Credit: Pixsooz American companies have a problem. Over the past decade, they have begun to demand a bachelor’s degree in hiring workers for jobs that traditionally haven’t required one. This uptick in credentialing, or “degree inflation,” rested on the belief that... View Details

Keywords: by Joseph Fuller

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

changes will play out after this public health emergency is behind us. In the past, companies have used the lessons learned during periods of disruption to improve their standard operating practices. For example, the great recession... View Details

Keywords: by Dina Gerdeman

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

from a fast-growing "miracle" economy into one afflicted by recession and inflation. Unilever found itself burdened by low-margin businesses. The growing strength of European retailers and private labels undermined the... View Details

Keywords: by Geoffrey Jones; Consumer Products

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

figure out how to encourage households to increase their savings, especially once the recession is clearly behind us. I think that will have to be front and center. Also, once the recession is over, we'll... View Details

Keywords: by Sean Silverthorne

01 Nov 2022
Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

findings are particularly relevant at a time when the economy is clouded by recession concerns and companies in industries across the world are searching for ways to instill a spirit of innovation, with Google expecting employees to spend... View Details

Keywords: by Scott Van Voorhis

01 Oct 2014
What Do You Think?

Is Too Much Focus a Problem?

and defuse causes of the recent Great Recession without understanding the system itself), and a tendency to discount the future (ignoring long-term effects on global warming in making short-term decisions). Possible antidotes start with a... View Details

Keywords: by James Heskett

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

generally is at a tipping point, with category killers being the first significant casualties of the (r)evolution that is occurring. Retail store asset productivity has been in decline since the start of the recession in 2007, and we... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

04 Aug 2014
Op-Ed

Why Small-Business Lending Is Not Recovering

banks, both large and small, from ever fully returning to the small business market. Cyclical Factors Linger From The Recession In the recent recession small-business sales were hit hard and may still be... View Details

Keywords: by Karen Mills; Banking; Financial Services

08 May 2020
Research & Ideas

We’ve Now Been Asking “What Do You Think?” for 20 Years

out of space on my bookshelf.) The objective has been to connect information from multiple sources to give a different twist to a current topic. Many columns over the years have dealt with the management implications of current events from 9/11 to the New Economy to... View Details

Keywords: by James Heskett

20 Mar 2020
Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

Small-business owners trying to weather the coronavirus pandemic will face a financial blow that’s likely to be worse than what they experienced during the Great Recession more than a decade ago, says Karen G. Mills, senior fellow at... View Details

Keywords: by Danielle Kost; Service; Food & Beverage

24 Jun 2016
Op-Ed

Why Brexit is a Big Deal

of England has clearly prepared thoroughly for Brexit. But few British or European businesses have any contingency plans. The Brexit vote will drive Europe into recession and highlight further the structural weakness of its social... View Details

Keywords: by John Quelch

31 Aug 2020
Research & Ideas

State and Local Governments Peer Into the Pandemic Abyss

Cities and states are feeling the financial pain of this recession more quickly than in past downturns after pandemic-induced lockdowns swiftly decimated sales tax revenue that helps fund their operations. In fact, new research finds that... View Details