Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,428) Arrow Down
Filter Results: (2,428) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,428)
    • People  (9)
    • News  (881)
    • Research  (1,082)
    • Multimedia  (3)
  • Faculty Publications  (341)

Show Results For

  • All HBS Web  (2,428)
    • People  (9)
    • News  (881)
    • Research  (1,082)
    • Multimedia  (3)
  • Faculty Publications  (341)
← Page 9 of 2,428 Results →
  • 2014
  • Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details
Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States
Citation
Purchase
Related
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
  • 09 Mar 2021
  • Cold Call Podcast

A Family Business at a Crossroads: Scaling and Succession

Keywords: Re: Christina R. Wing; Real Estate
  • June 2011 (Revised June 2013)
  • Case

Sino-Ocean Land: Responding to Change

By: Nicolas P. Retsinas, Jeffrey Hu and Runjiao Xu
In 2010, Sino-Ocean Land Holdings Limited was a highly successful, large real estate developer based in Beijing, China. Sino-Ocean Land had three main business segments—property development, property investment/management, and other real estate related businesses. From... View Details
Keywords: Organizational Change and Adaptation; Strategic Planning; Diversification; Property; Policy; State Ownership; Business Strategy; Business and Government Relations; Real Estate Industry; Beijing
Citation
Educators
Purchase
Related
Retsinas, Nicolas P., Jeffrey Hu, and Runjiao Xu. "Sino-Ocean Land: Responding to Change." Harvard Business School Case 211-107, June 2011. (Revised June 2013.)
  • January 2010
  • Case

Five and Six Dulles Station

By: Arthur I Segel
Cricket Real Estate Advisors needs to decide if they should invest in a proposed joint venture development with Buddy Holly & Associates. Holly is a successful northern Virginia office developer who plans to develop two buildings containing 232,750 rentable square... View Details
Keywords: Valuation; Joint Ventures; Markets; Accounting Audits; International Finance; Agreements and Arrangements; Change; Strategic Planning; Management Analysis, Tools, and Techniques; Financial Management; Real Estate Industry
Citation
Educators
Purchase
Related
Segel, Arthur I. "Five and Six Dulles Station." Harvard Business School Case 210-047, January 2010.
  • August 2003 (Revised March 2004)
  • Case

Waltz on the Danube

By: Arthur I Segel, Vincent Dessain and Anais Loizillon
Describes the intricate parts of an early real estate deal from the standpoint of the developer including feasibility analysis, market choice, acquisition of land, project development, design and construction issues, investment returns, and equity financing issues.... View Details
Keywords: Joint Ventures; Management; Property; Project Finance; Real Estate Industry; Germany; Hungary
Citation
Educators
Purchase
Related
Segel, Arthur I., Vincent Dessain, and Anais Loizillon. "Waltz on the Danube." Harvard Business School Case 804-021, August 2003. (Revised March 2004.)
  • December 1997 (Revised September 2014)
  • Exercise

Discount and Hawkins Exercise: Confidential Instructions for Landlord

By: Michael A. Wheeler
This simulation involves a negotiation between a real estate developer and a prospective anchor tenant in a proposed shopping center. Students are assigned roles, given confidential information, and asked to try to break the impasse over the "use, assignment, and... View Details
Keywords: Negotiation; Leasing; Real Estate Industry
Citation
Purchase
Related
Wheeler, Michael A. "Discount and Hawkins Exercise: Confidential Instructions for Landlord." Harvard Business School Exercise 898-130, December 1997. (Revised September 2014.)
  • March 2006 (Revised June 2010)
  • Case

Eldeco: Playing in the Big League

By: Arthur I Segel, Nicolas P. Retsinas and Siddarth Yog
In 2001, Pankaj Bajaj is considering whether to go forward with a residential development outside New Delhi. Facing an uncooperative local authority, he must determine how to evaluate the risks of proceeding against the potential loss of a golden opportunity to bring... View Details
Keywords: Developing Countries and Economies; Construction; Government and Politics; Risk Management; Emerging Markets; Business and Government Relations; Conflict and Resolution; Real Estate Industry; New Delhi
Citation
Educators
Purchase
Related
Segel, Arthur I., Nicolas P. Retsinas, and Siddarth Yog. "Eldeco: Playing in the Big League." Harvard Business School Case 206-116, March 2006. (Revised June 2010.)
  • TeachingInterests

Executive Education

By: Shawn A. Cole

Shawn Cole regularly teaches executive education. He has taught in the ACCION microfinance in the HBS-ACCION Microfinance Program on Strategic Leadership, View Details

  • December 1997 (Revised September 2014)
  • Exercise

Discount and Hawkins Exercise: Confidential Instructions for Tenant

By: Michael A. Wheeler
This simulation involves a negotiation between a real estate developer and a prospective anchor tenant in a proposed shopping center. Students are assigned roles, given confidential information, and asked to try to break the impasse over the "use, assignment, and... View Details
Keywords: Negotiation; Leasing
Citation
Purchase
Related
Wheeler, Michael A. "Discount and Hawkins Exercise: Confidential Instructions for Tenant." Harvard Business School Exercise 898-131, December 1997. (Revised September 2014.)
  • January 2007 (Revised July 2008)
  • Case

Capital Field: A Room with a View

By: Nicolas P. Retsinas and Joshua Wyatt
Jerzy Peters, Managing Director of Patron Capital Partners, must decide the best investment option on the development of the Odra Polish theater chain and the associated real estate. Capital Field was a company formed by U.S.-educated Polish natives involved in real... View Details
Keywords: Investment; Emerging Markets; State Ownership; Privatization; Property; Real Estate Industry; Poland
Citation
Educators
Purchase
Related
Retsinas, Nicolas P., and Joshua Wyatt. "Capital Field: A Room with a View." Harvard Business School Case 207-091, January 2007. (Revised July 2008.)
  • 30 Aug 2004
  • Research & Ideas

Real Estate: The Most Imperfect Asset

big and diverse. Today, however, American investors are buying distressed mortgages in Japan, industrial buildings in Mexico, and developing shopping centers in Eastern Europe. Globalization has hit the real View Details
Keywords: by Sarah Jane Johnston; Real Estate; Real Estate
  • 06 Jun 2014
  • Video

Sid Yog - Making A Difference

  • March 2010 (Revised May 2010)
  • Case

Design Creates Fortune: 2000 Tower Oaks Boulevard

By: John D. Macomber and Griffin James
A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. The building at 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the... View Details
Keywords: Buildings and Facilities; Cost vs Benefits; Energy Conservation; Construction; Investment; Knowledge Use and Leverage; Leasing; Renting or Rental; Value Creation; Real Estate Industry; Maryland
Citation
Educators
Purchase
Related
Macomber, John D., and Griffin James. "Design Creates Fortune: 2000 Tower Oaks Boulevard." Harvard Business School Case 210-070, March 2010. (Revised May 2010.)
  • October 2004 (Revised May 2006)
  • Case

Wells REIT II

By: Arthur I Segel and Dwight Angelini
Dr. Richard Planter, a dentist, asks his financial adviser, Michael Saris, to review an offering memorandum for a new, private real estate investment trust. After reviewing the documents, Saris needs to develop an analytical framework and provide concrete advice... View Details
Keywords: Finance; Investment; Framework; Private Ownership; Mathematical Methods; Real Estate Industry
Citation
Educators
Purchase
Related
Segel, Arthur I., and Dwight Angelini. "Wells REIT II." Harvard Business School Case 205-019, October 2004. (Revised May 2006.)
  • 07 Jun 2023
  • Blog Post

My One Case: MBA Class of 2023 Looks Back

How many cases do MBA students read over their two years at Harvard Business School (HBS)? 500. Ranging in topics from finance to entertainment to sustainability, cases share the story of a business leader (the case protagonist) making a... View Details
  • Video

Sanjay Bansal

Sanjay Bansal, former head of Ambootia tea estates in Darjeeling, India, discusses how he formed the Indian Bio Organic Tea Association in 1996 to work with the Indian government to develop standards for the... View Details
  • May 2021
  • Teaching Plan

Gera Developments: Leadership at a Crossroads

By: Christina R. Wing and John Masko
Teaching Plan for HBS Case No. 621-018. For decades, Gera Developments (Gera) was a boutique family-owned real estate development firm in Pune, India. But since 2000, managing director Rohit Gera had turned the company into a dynamic innovator in housing solutions for... View Details
Keywords: Buildings and Facilities; Business Growth and Maturation; Construction; Geographic Location; Global Strategy; Globalized Firms and Management; Housing; Leadership Style; Management Succession; Organizational Change and Adaptation; Organizational Culture; Family Ownership; Family and Family Relationships; Urban Development; Customization and Personalization; Real Estate Industry; Maharashtra; India; San Francisco
Citation
Purchase
Related
Wing, Christina R., and John Masko. "Gera Developments: Leadership at a Crossroads." Harvard Business School Teaching Plan 621-109, May 2021.
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

chapters and a more prescriptive style to reflect today's world of expanding globalization, accelerated change, and increased complexity. This excerpt discusses the importance for young managers to continue to develop as professionals via... View Details
Keywords: by Linda Hill

    Evergrande on the Edge: Implications of a Corporate Crisis

    In this video, produced by the National Committee on U.S.-China Relations, Prof. Rithmire speaks with Keith Abell about how the Chinese economy became so reliant on real estate development and debt and what the Evergrande crisis means. View Details
    • March 1989 (Revised October 1996)
    • Background Note

    Industrial Marketing Strategy--An Overview

    Provides an integrated discussion of the basic elements of industrial marketing strategy and develops a strategic marketing planning model. May be used as either an introductory or a summary reading for an industrial marketing course or course segment. View Details
    Keywords: Marketing Strategy
    Citation
    Educators
    Purchase
    Related
    Corey, E. R. "Industrial Marketing Strategy--An Overview." Harvard Business School Background Note 589-102, March 1989. (Revised October 1996.)
    • ←
    • 9
    • 10
    • …
    • 121
    • 122
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.