Publications

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

them with a premium “who likes you” feature. The control group couldn’t see their potential paramours, only their number of swipes. However, the test group would enjoy a reveal after one month, unblurring the photo of each user who... View Details

Keywords: by Kara Baskin

March 2010
Article

In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis

By: Max Bazerman and Joshua D. Greene

Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis (CBA). Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have... View Details

Keywords: Cost vs Benefits; Moral Sensibility; Adoption; Performance Effectiveness; Decision Making; Management Analysis, Tools, and Techniques

2009
Working Paper

In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis

By: Max H. Bazerman and Joshua D. Greene

Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis. Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have misrepresented... View Details

Keywords: Decision Making; Cost vs Benefits; Moral Sensibility; Cognition and Thinking

Read Now

January – February 2011
Article

Are You a Good Boss-Or a Great One?

By: Linda A. Hill and Kent Lineback

Private moments of doubt and fear come even to managers who have spent years on the job. Any number of events can trigger them: an initiative is going poorly; you get a lukewarm performance review; your new assignment is daunting. HBS professor Linda Hill and executive... View Details

Keywords: Leadership; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Personal Development and Career; Groups and Teams; Power and Influence; Social and Collaborative Networks

July 2017 (Revised September 2017)
Case

Sampark Foundation: Transforming Primary Education in India

By: V. Kasturi Rangan and Shweta Bagai

Founders Vineet and Anupama Nayar had rapidly scaled their foundation to reach 3 million primary school children (grades 1 to 3) in two states with math and English programs. Their goal was to reach 10 million children by 2025 and completely spend down the $100 million... View Details

Keywords: Nonprofit Management; K-12 Education; Frugal Innovation; Government Partnership; Impact; Developing Countries; Education; Decision Choices and Conditions; Growth and Development Strategy; Business and Government Relations; Outcome or Result; India

March 2022
Case

In Data We Trust: Be Mobile Africa and Furthering Financial Inclusion Across the African Continent

By: Lauren Cohen, Grace Headinger and Pierre Marchesseault

To Cédric Jeannot, leveraging technology to promote financial inclusion was personal. After no established financial institution would accept his technology platform to lower transaction costs for free, Jeannot launched FinTech company Be Mobile Africa in May 2020.... View Details

Keywords: Finance; Fintech; Emerging Market; Fundraising; Financial Inclusion; Strategy; Expansion; Management; Entrepreneurship; Personal Finance; Corporate Social Responsibility and Impact; Growth and Development Strategy; Financial Services Industry; Banking Industry; Africa; Togo; Nigeria; Ghana

June 2023
Case

Verve Therapeutics: Taking DNA Editing to Heart

By: Shikhar Ghosh and Shweta Bagai

Verve Therapeutics, a public biotech company based in Boston, created a novel approach to addressing cardiovascular disease (CVD) - a leading cause of deaths globally. The company's approach was a single shot treatment to permanently lower cholesterol, thus reducing... View Details

Keywords: AI; Genetic Engineering; Medicine; Health Care and Treatment; Genetics; Innovation Strategy; Business and Stakeholder Relations; Medical Specialties; Innovation and Invention; Entrepreneurship; Biotechnology Industry

March 2022
Case

The Goldman Sachs 10,000 Small Businesses Program: 2009-2021

By: Leonard A. Schlesinger and Julia Kelley

In December 2021, more than a decade after its founding, Goldman Sachs’s 10,000 Small Businesses program was still going strong — and the firm now needed to evaluate potential program modifications to reach a wider group of small business owners. Launched in the... View Details

14 Nov 2023
Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

as a result, on the periphery of the same community. “What we’re trying to say is there are many more jobs than you might imagine where having the right connections can be helpful to your company.” The study reinforces the value of human... View Details

Keywords: by Ben Rand

2020
Book

Healthy Buildings: How Indoor Spaces Drive Performance and Productivity

By: Joseph Allen and John D. Macomber

By the time you reach 80, you will have spent 72 years of your life indoors. Like it or not, humans have become an indoor species. This means that the people who design, build, and maintain our buildings can have a major impact on our health.
Ever feel tired... View Details

Keywords: Architecture; Real Estate Development; Air Pollution; Air Quality; Public Health; Productivity Gains; Buildings and Facilities; Health; Pollutants; Performance Productivity; Construction Industry