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Show Results For
- All HBS Web
(243)
- People (2)
- News (51)
- Research (144)
- Events (1)
- Multimedia (2)
- Faculty Publications (49)
- 24 Mar 2015
- First Look
First Look: March 24
is currently provided by GAAP financial reporting. The purpose of this paper is to examine the optimal design of information intermediaries that can increase the impact of sustainability information on corporate conduct. Specifically, we... View Details
Keywords: Sean Silverthorne
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details
Keywords: by Staff
- 01 Sep 2013
- News
Who Are We?
he continues. "But I'll never make equity doing this. That's not the purpose. The purpose is to prove it's possible to create an economically, socially, and environmentally sustainable operation. I truly believe the best way to make a big... View Details
- Web
Past Projects | Social Enterprise | Harvard Business School
locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), and 3) establishing New York's View Details
- Web
Pricing Strategy: Monetizing and Growing the Business - Course Catalog
HBS Course Catalog Pricing Strategy: Monetizing and Growing the Business Course Number 1915 Professor Elie Ofek Fall; Q2; 1.5 credits 14 Sessions Exam Introduction The purpose of any business is to add some value, in some way, to someone... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. HBR Guide to Crafting Your Purpose By John Coleman (MBA 2009) Harvard Business Review Press We’re living through a crisis of purpose. Surveys... View Details
- 23 Apr 2007
- Research & Ideas
Are Great Teams Less Productive?
research grant for the purpose of identifying the error rate, this idea was decidedly unwelcome. My interpretation of the data suggested that we might not be finding the definitive error rate—and further errors might be systematically... View Details
Keywords: by Sarah Jane Gilbert
- 26 Jan 2016
- First Look
January 26, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50422 forthcoming Ethical Innovation in Business and the Economy Managerial Responsibility and the Purpose of Business: Doing One's Job Well By: Hsieh, Nien-hê Abstract—Business managers... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
in 1995 to 185 million in 2011, without producing for store brands in a market in which these offerings were steadily gaining share. The company's leaders wanted to make sure Mutti maintained its position in Italy and further, to move... View Details
Keywords: Sean Silverthorne
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
areas, whereas midscale stores enter less populated, lower-income areas. We find positive causal brand effects for specific upscale and midscale stores, above and beyond market effects, but find negative causal View Details
Keywords: Sean Silverthorne
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
Yahoo! took hold. What was the most valuable thing you learned at HBS? Richard Tedlow, an outstanding professor, taught me that the teacher is more important to the students than the course material. The same applies in business. Leadership is more about the passion,... View Details
- Career Coach
Meredith Hamilton
journeys. She is particularly adept at helping people unlock their own clarity to better respond to challenges, whether they be of purpose or performance. She routinely coaches sector switchers, both to and from the nonprofit sector.... View Details
- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to conquer... View Details
Keywords: Sean Silverthorne
- 20 Sep 2021
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports Corp.
mindset, he pursued an international opportunity as a Management Consultant for Kearney in London. This role allowed him to dive deeply into marketing strategy, brand partnerships, retail, and top-line transformation while obtaining an... View Details
- 10 May 2016
- First Look
May 10, 2016
Urde, Mats, and Stephen A. Greyser Abstract—The purpose of this article is to explore corporate brand identity and reputation, with the aim of integrating them into a single managerial framework. The Nobel... View Details
Keywords: Carmen Nobel
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
harsher penalties for students proven to have committed sexual assault. In that way, the media is serving the purpose of holding colleges accountable by deterring future scandals. “These stories raise awareness and discussion at... View Details
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link: View Details
Keywords: Sean Silverthorne