Publications

SSRN

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details

Keywords: by Sarah Jane Gilbert

June 2024
Case

SnapTravel: Betting on 'Super.com'

By: Reza Satchu and Tom Quinn

This case explores SnapTravel, a travel startup offering discounted hotel rooms, and its founders’ desire to pivot to a “super app” that saved customers money across many different purchase types. During the COVID-19 pandemic, Hussein Fazal and Henry Shi saw SnapTravel... View Details

Research Summary

"How Social Networks Moderate Loss Aversion"

The literature on consumers’ relationships with their brands emphasizes that, when people form relationships with brands that mirror their social relationships, the norms of social relationships are used as guiding principles in their interactions with... View Details

September 2020
Case

Disrupting Justice at RightNow: Rich or King

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines issues such as cascading problems within the organization, changing founder roles, founder success criteria, as well as company exit consideration. In 2017, Dr. Torben Antretter, a former competitive tennis player and academic researcher, founded... View Details

Keywords: Exit; Startup; Financing; Founders; Entrepreneurship; Law; Venture Capital; Success; Financing and Loans; Business Growth and Maturation; Strategy; Legal Services Industry; Germany

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

Every business leader faces difficult tradeoffs when working to make a company both profitable and purposeful. But leaders who articulate a company’s deep purpose can tap into that broader vision to help them navigate short-term decisions... View Details

Keywords: by Ranjay Gulati

June 2007 (Revised November 2008)
Case

Nordic Telephone Company's Bid for TDC

Nordic Telephone Company, formed by a consortium of private equity firms, has made a public tender offer for Denmark's leading telecommunications company, TDC. TDC's board of directors approved the take-private transaction, and 88% of shareholders have accepted the... View Details

Keywords: Leveraged Buyouts; Communication Technology; Decision Choices and Conditions; Negotiation Offer; Privatization; Telecommunications Industry; Denmark

17 Apr 2012
First Look

First Look: April 17

detail, internal events that led to the creation of this pilot. It examines details of the water market relevant in Intel's decision to move the pilot forward. Purchase this... View Details

Keywords: Carmen Nobel

30 Jul 2013
First Look

First Look: July 30

TCI's cross-selling efforts and the strategic decisions before it. Cases (B), (C), and (D) discuss specific situations that demonstrate issues related to the cross-selling initiative. Purchase this case:... View Details

Keywords: Anna Secino

September 2010
Article

How Firms Respond to Being Rated

By: Aaron K. Chatterji and Michael W. Toffel

While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also influence the companies being rated. We hypothesize that ratings are particularly likely to spur responses from firms... View Details

Keywords: System; Information; Decisions; Cost; Opportunities; Performance; Business and Stakeholder Relations; Economics; Theory; System Shocks; Rank and Position

Read Now

14 Mar 2017
First Look

First Look at New Research, March 14

series of experiments, the researchers tested four increasingly interactive ways in which Facebook might affect customers’ behavior. First, they explored whether liking a brand—passively following it—makes people more likely to purchase... View Details

Keywords: Sean Silverthorne

October 2024
Article

Canary Categories

By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester

Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details

Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry

2009
Working Paper

Female Empowerment: Impact of a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin

Female "empowerment" has increasingly become a policy goal, both as an end to itself and as a means to achieving other development goals. Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a... View Details

Keywords: Saving; Microfinance; Personal Finance; Decision Making; Microeconomics; Gender; Power and Influence; Philippines

Read Now

28 Apr 2015
First Look

First Look: April 28

http://www.amazon.com/Strategy-Rules-Timeless-Lessons-Gates/dp/0062373951/ref=tmm_hrd_title_0?ie=UTF8&qid=1427236936&sr=8-1 April 2015 Harvard Business Review Leaders as Decision Architects: Structure Your Organization's Work to... View Details

Keywords: Sean Silverthorne

October 2020
Article

IQ from IP: Simplifying Search in Portfolio Choice

By: Huaizhi Chen, Lauren Cohen, Umit Gurun, Dong Lou and Christopher J. Malloy

Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015, we show that mutual fund managers gather information on a very particular subset of firms and insiders, and their surveillance is very persistent over time. This tracking... View Details

Keywords: Tracked Trades; Return Predictability; Institutional Trading; Insider Trading; Institutional Investing; Information; Investment Portfolio; Decisions; Management

SSRN

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

methods. “The success of Amazon, Shopify, and social commerce sites such as Instagram convinced consumers to move much of their purchasing power online. ” That the model was born in China is not surprising because China has long had the... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

May 1999
Background Note

Note on Behavioral Pricing

By: John T. Gourville

The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details

Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion

26 Jul 2016
First Look

July 26, 2016

Organizational Behavior and Human Decision Processes Overcoming the Outcome Bias: Making Intentions Matter By: Sezer, Ovul, Ting Zhang, Francesca Gino, and Max Bazerman Abstract—People often make the well-documented mistake of paying too... View Details

Keywords: Sean Silverthorne

26 Aug 2008
First Look

First Look: August 26, 2008

United States, Europe, or Japan, or any combination. He is also faced with the immediate decision if to make offers to U.S. and European regional managers. Cash resources are scarce, and GI hopes to raise additional capital soon. View Details

Keywords: Sean Silverthorne

March 2010
Article

Female Empowerment: Further Evidence From a Commitment Savings Product in the Philippines

By: Nava Ashraf, Dean Karlan and Wesley Yin

Female "empowerment" has increasingly become a policy goal, both as an end to itself and as a means to achieving other development goals. Microfinance in particular has often been argued, but not without controversy, to be a tool for empowering women. Here, using a... View Details

Keywords: Goals and Objectives; Product; Microfinance; Decision Making; Policy; Welfare or Wellbeing; Gender; Power and Influence; Philippines