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- All HBS Web
(3,036)
- People (4)
- News (692)
- Research (1,695)
- Events (21)
- Multimedia (31)
- Faculty Publications (991)
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- April 2016
- Teaching Note
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
This case is taught as part of the first year required marketing course in the Harvard Business School's MBA program. This course is built around the "Four Ps," with modules focusing on product, promotion, place, and pricing. The Cree case is used in the product policy... View Details
- 2025
- Working Paper
Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India
By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna
This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India
Cole, Shawn, Grady Killeen, Tomoko Harigaya, and Aparna Krishna. "Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India." Harvard Business School Working Paper, No. 25-035, January 2025.
- 14 Feb 2013
- Talk
Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards
Toffel, Michael W. "Reinforcing Regulatory Regimes: How States, Civil Society, and Codes of Conduct Promote Adherence to Global Labor Standards." New Directions in Regulation Seminar Series, Harvard Kennedy School Regulatory Policy Program, Cambridge, MA, United States, February 14, 2013.
- 2006
- Working Paper
How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages
By: Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek
Alfaro, Laura, Areendam Chanda, Sebnem Kalemli-Ozcan, and Selin Sayek. "How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages." Harvard Business School Working Paper, No. 07-013, August 2006. (Also NBER Working Paper No. w12522, September 2006. NBER Working Paper Series, No. 12522, September 2006)
- 2022
- Working Paper
Passing the Mic: Career and Firm Outcomes of Executive Interactions
By: Wei Cai, Ethan Rouen and Yuan Zou
We exploit a unique feature of conference calls to study one type of interaction among executives—directly inviting colleagues to respond to analysts’ questions. We find that the frequency of initiating interaction is positively associated with an executive’s ability,... View Details
Keywords: Conference Calls; CEO Succession; Executive Interactions; Promotion; Interpersonal Communication; Personal Development and Career; Retention
Cai, Wei, Ethan Rouen, and Yuan Zou. "Passing the Mic: Career and Firm Outcomes of Executive Interactions." Harvard Business School Working Paper, No. 22-069, May 2022.
- 2014
- Chapter
Promoting Corporate Sustainability through Integrated Reporting: The Role of Investment Fiduciaries and the Responsibilities of the Corporate Board
By: Robert G. Eccles, J. Herron and George Serafeim
This book is a comprehensive reference work exploring recent changes and future trends in the principles that govern institutional investors and fiduciaries. A wide range of contributors offer new perspectives on dynamics that drive the current emphasis on short-term... View Details
Keywords: Governance; Integrated Corporate Reporting; Institutional Investing; Financial Services Industry
Eccles, Robert G., J. Herron, and George Serafeim. "Promoting Corporate Sustainability through Integrated Reporting: The Role of Investment Fiduciaries and the Responsibilities of the Corporate Board." Chap. 31 in Cambridge Handbook of Institutional Investment and Fiduciary Duty, edited by James P. Hawley, Andreas G.F. Hoepner, Keith L. Johnson, Joakim Sandberg, and Edward J. Waitzer, 403–415. Cambridge University Press, 2014.
- October 2022
- Article
Climate Change Acknowledgment to Promote Sustainable Development: A Critical Discourse Analysis of Local Action Plans in Coastal Florida
By: Srimayi Tenali and Phil McManus
Globally, the consequences of climate change have rapidly necessitated local govern-ment action to mitigate and adapt to rising sea levels, increased storm frequency, andhigher temperatures. Acknowledgement of underlying climate issues, however, varieswidely across... View Details
Keywords: Climate Change; Local Range; Environmental Sustainability; Government and Politics; Communication
Tenali, Srimayi, and Phil McManus. "Climate Change Acknowledgment to Promote Sustainable Development: A Critical Discourse Analysis of Local Action Plans in Coastal Florida." Sustainable Development 30, no. 5 (October 2022): 1072–1085.
- September 1983
- Article
A Longitudinal Study of the Effects of Boundary Spanning Supervision on Turnover and Promotion in Research and Development
By: Michael Tushman and R. Katz
Tushman, Michael, and R. Katz. "A Longitudinal Study of the Effects of Boundary Spanning Supervision on Turnover and Promotion in Research and Development." Academy of Management Journal 26, no. 3 (September 1983): 437–459.
- June 2014
- Supplement
Chung and Dasgupta: Information for Jordan Ramirez
By: Ian Larkin and Karen Huang
The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to... View Details
Keywords: Performance Appraisal; Performance Measurement; Employee Feedback; Motivation; Promotions; Human Capital; Performance Evaluation; Management Systems; Compensation and Benefits; Retention; Legal Services Industry; United States; Massachusetts
Larkin, Ian, and Karen Huang. "Chung and Dasgupta: Information for Jordan Ramirez." Harvard Business School Supplement 914-046, June 2014.
- 2022
- Government Testimony
Costa Rica, the Dominican Republic, and Panama: A New Alliance for Promoting Democracy and Prosperity in the Americas
By: Laura Alfaro
Alfaro, Laura. "Costa Rica, the Dominican Republic, and Panama: A New Alliance for Promoting Democracy and Prosperity in the Americas." Government Testimony, U.S. House of Representatives, Foreign Affairs Committee, Subcommittee on the Western Hemisphere, Civilian Security, Migration, and International Economic Policy, January 2022.
- January 2020
- Article
Can Thoughts of Having Less Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption
By: Kelly Goldsmith, Caroline Roux and Anne Wilson
Goldsmith, Kelly, Caroline Roux, and Anne Wilson. "Can Thoughts of Having Less Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption." Journal of the Association for Consumer Research 5, no. 1 (January 2020): 70–82.
- June 2014
- Supplement
Chung and Dasgupta: Supplemental Information on Jordan Ramirez and Casey Clark
By: Ian Larkin and Karen Huang
The "Promotion Process at Chung and Dasgupta, LLP" set of cases explores the roles of general and firm-specific human capital in employee performance measurement, feedback, and promotion/compensation decisions. In the cases, a leading law firm must decide whether to... View Details
Keywords: Performance Appraisal; Performance Measurement; Employee Feedback; Motivation; Promotions; Human Capital; Performance Evaluation; Management Systems; Compensation and Benefits; Retention; Legal Services Industry; United States; Massachusetts
Larkin, Ian, and Karen Huang. "Chung and Dasgupta: Supplemental Information on Jordan Ramirez and Casey Clark." Harvard Business School Supplement 914-045, June 2014.
- 2021
- Working Paper
Does Cash Really Mean Trash? An Empirical Investigation into the Effect of Retailer Price Promotions on Household Food Waste
By: Arjen van Lin, Aylin Aydinli, Marco Bertini, Erica van Herpen and Julia von Schuckmann
- Research Summary
How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages (with Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek)
By: Laura Alfaro
The empirical literature finds mixed evidence on the
existence of positive productivity externalities in the host country
generated by foreign multinational companies. We propose a novel
mechanism, which emphasizes the role of local financial markets in
enabling... View Details
- Article
If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency
By: Netta Barak-Corren, Chia-Jung Tsay, Fiery Cushman and Max Bazerman
We study how people reconcile conflicting moral intuitions by juxtaposing two versions of classic moral problems: the trolley problem and the footbridge problem. When viewed separately, most people favor action in the former and disapprove of action in the latter,... View Details
Barak-Corren, Netta, Chia-Jung Tsay, Fiery Cushman, and Max Bazerman. "If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency." Management Science 64, no. 4 (April 2018): 1528–1540.
- 2024
- Working Paper
Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization
This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
- October 2011 (Revised March 2012)
- Case
Cottle-Taylor: Expanding the Oral Care Group in India
By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details
Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India
Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India." Harvard Business School Brief Case 114-350, October 2011. (Revised March 2012.)
- 2024
- Working Paper
Determinants of Top-Down Sabotage
By: Hashim Zaman and Karim R. Lakhani
We investigate the conditions that motivate managers to impede the growth of talented subordinates due to fears of future competition for their own positions. Our research expands on existing tournament and contest theory literature that considers peer-to-peer sabotage... View Details
Keywords: Succession Planning; Organizational Hierarchy; Compensation; Promotions; Tournaments; Talent and Talent Management; Organizational Structure; Employee Relationship Management; Performance Evaluation; Organizational Culture; Management Skills
Zaman, Hashim, and Karim R. Lakhani. "Determinants of Top-Down Sabotage." Harvard Business School Working Paper, No. 25-007, August 2024. (Revised December 2024.)
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- November 2015 (Revised February 2016)
- Supplement
Allianz Turkey: Focus on the Customer (B)
By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (B)." Harvard Business School Supplement 316-094, November 2015. (Revised February 2016.)