Publications

26 Aug 2015
News

HBX Intros HBX Live Virtual Classroom

01 Sep 2008
News

Entrepreneurship Program in Fourth Year

globalizes, we need to give back, and pedagogy happens to be something we’re good at,” observes HBS professor Howard Stevenson, who cochaired the program with HBS senior lecturer Mike Roberts and professor... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

May 2021
Teaching Note

Zeynep Ton: The Good Jobs Strategy

By: Frances X. Frei, Francesca Gino and Youngme Moon

Teaching Note for HBS Case No. 921-703. View Details

16 Feb 2004
Research & Ideas

HBS Center Focuses on Europe

The center approached Alessi, a medium-sized tableware company in Italy, at the request of professors Youngme Moon and Gail McGovern for a case in the Consumer Marketing MBA... View Details

Keywords: by Cynthia Churchwell

May 2021
Teaching Note

Megan Ming Francis: Leadership and Racial Injustice

By: Francesca Gino, Frances X. Frei and Youngme Moon

Teaching Note for Multimedia Case No. 921-701. View Details

Keywords: Racial Injustice; Race; Prejudice and Bias; Organizational Change and Adaptation; Leadership

June 2021
Teaching Note

Bozoma Saint John: Leading with Authenticity and Urgency

By: Frances X. Frei, Francesca Gino and Youngme Moon

Teaching Note for HBS Case No. 921-708. View Details

February 2022
Case

Paul Polman

By: Elizabeth A. Keenan, Youngme Moon and Susie Ma

Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving

25 May 2023
Blog Post

6 Best Practices for Creating an Inclusive and Equitable Interview Process

HBS Professor Youngme Moon noted in an HBS After Hours Podcast, “There are so many industries that have a history of relying on the soft stuff, and the soft stuff has worked in... View Details

Keywords: All Industries

16 Jun 2023
Blog Post

Actively Addressing Unconscious Bias in Recruiting

“culture fit.” Resumes may be selected because of a shared alma mater, or because of an unconscious bias to one name over another. Or, a candidate may be selected over others because “I could see myself hanging out with them after work.” As HBS View Details

Keywords: All Industries

February 2000 (Revised April 2000)
Case

RadioShack

By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell

Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access. View Details

Keywords: Change Management; Marketing Strategy; Risk and Uncertainty; Internet

April 2004 (Revised June 2004)
Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch

Teaching Note to (9-504-016). View Details

Keywords: Customer Relationship Management; Food and Beverage Industry

1998
Working Paper

Are People Polite to Computers? Responses to Computer-Based Interviewing Systems

By: Clifford Nass, Youngme Moon and Paul Carney

October 2003 (Revised August 2005)
Case

American Legacy: Beyond the Truth Campaign

By: Youngme E. Moon and Kerry Herman

The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide... View Details

Keywords: Advertising Campaigns; Communication Strategy; Customer Focus and Relationships; Decision Choices and Conditions; Ethics; Brands and Branding; Corporate Social Responsibility and Impact

May 2002 (Revised October 2005)
Case

Marketing Antidepressants: Prozac and Paxil

By: Youngme E. Moon and Kerry Herman

Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details

Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States

16 Sep 2015
News

Built for Speed

Jones could see it in class. Rogers would be perched up near the Skydeck, taking in all the information and confidently offering solutions with a radio-quality voice. “He was, as Youngme Moon would define... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

11 Dec 2014
News

Fashion's Retail Revolution

field trips. “Department stores were the arbiters of fashion,” says Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at HBS, whose current research looks at the uncertain future of today’s department stores. Then, you were likely... View Details

Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance

December 1999 (Revised November 2000)
Background Note

Pricing and Market Making on the Internet

By: Robert J. Dolan and Youngme E. Moon

Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details

Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web

July 2000 (Revised May 2002)
Case

Gateway: Moving Beyond the Box

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result. View Details

Keywords: Transition; Change Management; Valuation; Service Operations; Service Delivery; Distribution Channels; Computer Industry; Electronics Industry; United States