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  • Web

General Management - Faculty & Research

Geoffrey Jones More Faculty News HBS Working Knowledge 05 Nov 2024 Building the Road to 'Small Business Utopia' with AI and Fintech Re: Karen Mills 01 Nov 2024 Layoffs Surging in a Strong Economy? Advice for... View Details
  • Web

Events - Creating Emerging Markets

Geoffrey Jones and Richard Elmore and Daniel Gray Wilson from Harvard Graduate School of Education brought together leading business practitioners to discuss the role of business in the provision of... View Details
  • 01 Sep 2023
  • News

End Game

Illustration by James Steinberg In the 1960s and 1970s, as the environmental movement dawned in the United States, a new generation of activist-minded entrepreneurs appeared. Among them were companies like Body Shop, Aveda, Tom’s of Maine, and Whole Foods—all founded... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade
  • Web

Business & Environment - Faculty & Research

Insurance Demand and the Growing Protection Gap." Harvard Business School Working Paper, No. 25-054, February 2025. Institutional Entrepreneurship and Climate Change By: Ann-Kristin Bergquist and Geoffrey View Details
  • May 2005 (Revised October 2022)
  • Case

The Octopus and the Generals: The United Fruit Company in Guatemala

By: Geoffrey Jones and Marcelo Bucheli
Examines the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. Over the previous half century, United Fruit had built a large vertically integrated tropical fruit business that owned large banana... View Details
Keywords: Developing Countries and Economies; Multinational Firms and Management; Policy; International Relations; Business History; Business and Government Relations; Central America; Guatemala; United States
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  • 2010
  • Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
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  • Web

General Management Curriculum - Faculty & Research

Capitalism (also listed under Business, Government & the International Economy and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Entrepreneurship in Life Sciences (also listed under... View Details
  • Web

Entrepreneurial Management Curriculum - Faculty & Research

2026 Q4 1.5 Entrepreneurship and Global Capitalism (also listed under General Management and Business, Government & the International Economy) Geoffrey Jones Fall 2025 Q1Q2 3.0 Entrepreneurship in Life... View Details
  • Web

Research & Teaching - Creating Emerging Markets

responsibility in more developed markets? In this video, Professors Tarun Khanna and Geoffrey Jones discuss a thematic paper using CEM data, published in the Strategic Management Journal in 2017: Overcoming... View Details
  • Web

General Management Awards & Honors - Faculty & Research

Chertavian : Named one of 20 Linkedin Top Voices in Social Impact in 2022. Regina E. Herzlinger : Received the Robert F. Greenhill Award for Outstanding Service to the HBS Community in 2022. Hubert Joly : Recipient of 2022 Stanley Hoffman Award from Sciences Po... View Details
  • November 2018
  • Teaching Plan

Coco Chanel: From Fashion Icon to Nazi Agent

By: Geoffrey Jones and Emily Grandjean
Teaching Note for HBS No. 318-139. View Details
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  • Web

Courses by Faculty Unit - Course Catalog

and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Global Climate Change (also listed under Strategy) Gunnar Trumbull Fall 2025 Q1Q2 3.0 Globalization and Emerging Markets Reshmaan Hussam... View Details
  • Web

Entrepreneurship - Faculty & Research

Purchase Related Kluender, Raymond, and Emanuele Colonnelli. "Untapped Global: Financing Africa's Missing Middle." Harvard Business School Case 825-056, January 2025. More Publications Faculty William R. Kerr Lynda M. Applegate William A. Sahlman Thomas R. Eisenmann... View Details
  • November 2003 (Revised September 2021)
  • Case

Ivar Kreuger and the Swedish Match Empire

By: Geoffrey Jones and Ingrid Vargas
Taught in Evolution of Global Business. Globalization and corporate fraud are the central themes of this case on the international growth of Swedish Match in the interwar years. Between 1913 and 1932, Ivar Kreuger, known as the "Swedish Match King," built a small,... View Details
Keywords: History; International Finance; Globalized Firms and Management; Crime and Corruption; Ethics; Monopoly; Business and Government Relations; Sweden
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  • Web

Our Curriculum - Business History

the United States offers students a comparative point of reference for considering business strategy as well as economic and social change across time and national boundaries. Course syllabus Entrepreneurship and Global Capitalism Taught by View Details
  • Web

Social Enterprise - Faculty & Research

Advancing School Nutrition." Harvard Business School Case 625-117, April 2025. Institutional Entrepreneurship and Climate Change By: Ann-Kristin Bergquist and Geoffrey Jones 2025 | Chapter | Faculty Research... View Details
  • July 2023
  • Article

Deep Responsibility and Irresponsibility in the Beauty Industry

By: Geoffrey Jones
This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details
Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry
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  • June 2012 (Revised December 2017)
  • Case

Marc Rich and Global Commodity Trading

By: Geoffrey Jones and Espen Storli
Examines the career of Marc Rich, the world's leading commodity trader before his criminal indictment in the United States in 1983. The case surveys the historical growth of commodity trading, especially in metals, from the late nineteenth century, and its evolving... View Details
Keywords: Commodity Market; Natural Resources; Metals and Minerals; Business History; Entrepreneurship; Service Industry; Mining Industry; Africa; Europe; Middle East; North and Central America; Israel; South Africa; Iran
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  • 2019
  • Chapter

Origins and Development of Global Business

By: Geoffrey Jones
This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
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  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie