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2021
Working Paper

Accounting for Product Impact in the Water Utilities Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the water utilities industry. We design a monetization methodology that allows us to calculate monetary impact estimates of water... View Details

January 2011
Teaching Note

Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)

By: John A. Quelch and Heather Beckham

Teaching Note for 4249 View Details

Keywords: Project Management; Conflict Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Management; Leadership; Organizational Structure; Projects; Conflict and Resolution; Product Development

Article

The Effects of Product Line Breadth: Evidence from the Automotive Industry

By: Antonio Moreno and Christian Terwiesch

Using a detailed data set from the U.S. automotive industry, we enrich the existing literature on product line breadth with new results that highlight previously unexplored operational aspects of its benefits and costs. We find that expanding product line breadth has a... View Details

Keywords: Variety; Pricing; Automotive Industry; Marketing/operations Interface; Platforms; Empirical Operations Management; Product Marketing; Production; Management; Auto Industry

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November 1988
Case

Honeywell Residential Division: New Product Development

By: Steven C. Wheelwright

Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details

Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry

Research Summary

Designing Productive Zones of Privacy

By: Ethan S. Bernstein

A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details

Keywords: by Carmen Nobel

July–August 2017
Article

Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions

By: Donald Ngwe

Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details

Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry

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02 Apr 2019
Working Paper Summaries

Managerial Quality and Productivity Dynamics

Keywords: by Achyuta Adhvaryu, Anant Nyshadham, and Jorge Tamayo; Fashion

September 1990 (Revised March 1991)
Case

Mod IV Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the... View Details

Keywords: Business Divisions; Collaborative Innovation and Invention; Management Teams; Product Development; Organizational Structure; Groups and Teams; Competitive Strategy

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

February 2020
Teaching Note

Essential Explorations at MUJI

By: Tomomichi Amano and Das Narayandas

Launched as a private brand in 1980 to counter the increasingly brand-conscious consumer in Japan, MUJI offered beautifully designed, fairly priced, no-frills quality goods. The once modest private label brand with 40 products had expanded significantly by 2019 to more... View Details

Keywords: Product Portfolio Management; Brands and Branding; Product; Management; Change Management; Mission and Purpose; Retail Industry; Japan

June 2017 (Revised May 2018)
Supplement

Hilti Fleet Management Video Supplements

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details

October 1997
Article

Leveraging on Systemic Learning to Manage the Early Phases of Product Innovation Projects

By: Roberto Verganti

May 2000 (Revised December 2018)
Case

SMA: Micro-Electronic Products Division (A)

By: Michael Beer and Michael Tushman

The Micro-Electronic Products Division of SMA has financial and organizational problems. Conflict and lack of coordination exist between functional groups. Employees do not have a sense of direction and morale is low. The cause of these problems is found in a change in... View Details

Keywords: Change Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Conflict and Resolution; Business Strategy

March 2022
Module Note

Navigating Nascent Industries and Product Categories

By: Rory McDonald

This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ‘innovation tensions’ that managers must address in these domains. In connecting the... View Details

Keywords: Nascent Industries; Product; Innovation and Management; Strategy

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

significant, the researchers say. Competitors ramp up major innovation efforts in response to rival recalls. Large-scale new product development projects cost more, take longer to complete, and require specialized teams to View Details

Keywords: by Danielle Kost; Consumer Products; Consumer Products; Consumer Products; Consumer Products

March 2025
Case

Skylight: Hit Product or Scalable Company?

By: Rembrand Koning, Christina Wallace and Jeff Huizinga

Skylight, originally a digital frame startup aimed at connecting dispersed families, expanded with a second product—Calendar—to help families manage schedules. Despite significant potential, Calendar struggled with persistent technical issues and poor customer... View Details

Keywords: Culture; Software; Hardware; Entrepreneurship; Business Startups; Customer Satisfaction; Resource Allocation; Product Launch; Business Strategy; Expansion

November 1990
Case

Techsonic Industries, Inc.: Humminbird - New Products

By: Melvyn A. Menezes

After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details

Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry

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May 1997
Teaching Note

Product Development Foundations, Instructor's Note

By: Marco Iansiti

As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any... View Details

Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development

May 2003
Module Note

Managing Development Networks

By: Stefan H. Thomke

Describes the concepts and pedagogy for a module on understanding and managing product development networks between firms and within firms and among products themselves. Introduces students to the increasingly important role of networks in the development of new... View Details

Keywords: Product Development; Resource Allocation; Research and Development; Networks; Design; Groups and Teams

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