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  • All HBS Web  (5,234)
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  • All HBS Web  (5,234)
    • People  (7)
    • News  (633)
    • Research  (4,095)
    • Events  (13)
    • Multimedia  (7)
  • Faculty Publications  (2,892)
← Page 9 of 5,234 Results →
  • January 2008
  • Article

The Value of a Broader Product Portfolio

By: Bharat Anand
The mantra "Every product must stand on its own bottom line" may no longer be the one to chant. Nowadays, broadening your portfolio can increase both your chances of a big win and the benefit your other products can get from a hit's popularity. View Details
Keywords: Brands and Branding; Product Development; Expansion; Value Creation
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Anand, Bharat. "The Value of a Broader Product Portfolio." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 20.
  • January 2022 (Revised August 2022)
  • Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
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Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
  • November 2003 (Revised December 2007)
  • Supplement

Circle Gastroenterology Products (B)

By: Regina E. Herzlinger and James Weber
Supplements the (A) case. View Details
Keywords: Product Development; Marketing Strategy; Medical Devices and Supplies Industry
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Herzlinger, Regina E., and James Weber. "Circle Gastroenterology Products (B)." Harvard Business School Supplement 304-053, November 2003. (Revised December 2007.)
  • January 2014
  • Case

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma

By: Robert J. Dolan and Heather Beckham
Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details
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Dolan, Robert J., and Heather Beckham. "In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma." Harvard Business School Brief Case 914-533, January 2014.
  • Teaching Interest

MBA Required Curriculum - Strategy

By: Quan Le

Strategy


The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

  • A firm's operative environment and how to sustain competitive... View Details
  • May 1998
  • Article

Market Structure, Innovation and Vertical Product Differentiation

By: Shane Greenstein and Garey Ramey
We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
Keywords: Product; Market Design; Innovation and Invention; Monopoly; Competition
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Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.
  • May 1990 (Revised July 1991)
  • Case

Workbench Pricing Strategy

An abridged version of Workbench, most notably the results of two customer surveys, given in their complete form in Workbench. Focuses on the pricing decision for a small contemporary furniture retailer. Should Workbench continue its highly promotional pricing policy... View Details
Keywords: Price; Business Strategy; Consumer Products Industry
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Ortmeyer, Gwendolyn K. "Workbench Pricing Strategy." Harvard Business School Case 590-115, May 1990. (Revised July 1991.)
  • 2003
  • Article

Closing the Loop: Product Take-back Requirements and their Strategic Implications

By: Michael W. Toffel
In Asia, Europe, and North America, regulators are seeking to reduce waste disposal and develop recycling markets by requiring manufacturers to manage the end-of-life disposition of products they produce. Such policies attempt to "close the loop" for products ranging... View Details
Keywords: Wastes and Waste Processing; Energy Conservation; Product Development; Strategy; Policy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America
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Toffel, Michael W. "Closing the Loop: Product Take-back Requirements and their Strategic Implications." Corporate Environmental Strategy 10, no. 9 (2003).
  • 11 Apr 2011
  • News

Teaching a 'Lean Startup' Strategy

  • January 1989 (Revised March 1995)
  • Case

Du Pont Freon Products Division (A)

By: Richard H.K. Vietor and Forest L. Reinhardt
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially... View Details
Keywords: Business Divisions; Policy; Management; Brands and Branding; Production; Service Operations; Natural Environment; Competition; Corporate Strategy; Environmental Sustainability
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Vietor, Richard H.K., and Forest L. Reinhardt. "Du Pont Freon Products Division (A)." Harvard Business School Case 389-111, January 1989. (Revised March 1995.)
  • 31 May 2011
  • Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

March 11. Tokyo, and indeed much of eastern Japan, is an epicenter of high-tech manufacturing. But dozens of suppliers in other industries are located in the region as well, and the loss of their production may have far-reaching effects... View Details
Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics
  • September 2003 (Revised February 2004)
  • Case

Electronic Arts: The Blockbuster Strategy

Describes the process that the firm employs to allocate resources to new product development projects. Examines whether the firm can sustain its competitive advantage given its existing game design process. View Details
Keywords: Resource Allocation; Competitive Advantage; Decision Making; Product Development; Video Game Industry
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Roberto, Michael, and Gina Carioggia. "Electronic Arts: The Blockbuster Strategy." Harvard Business School Case 304-013, September 2003. (Revised February 2004.)
  • November 2003 (Revised April 2004)
  • Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Keywords: Product Launch; Consumer Behavior; Social Psychology
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Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
  • April 2010 (Revised November 2011)
  • Supplement

Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)

By: V. Kasturi Rangan and Sunru Yong
Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy
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Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why is the New Swimming Pool Product Sinking? Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-191, April 2010. (Revised November 2011.)
  • October 1992 (Revised September 1993)
  • Case

Nopane Advertising Strategy

By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details
Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States
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Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
  • 16 Sep 2015
  • News

How Smart, Connected Products Are Transforming Companies

  • January 2009 (Revised May 2011)
  • Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
  • 1996
  • Chapter

External Integration in Product Development

By: T. Fujimoto, M. Iansiti and K. B. Clark
Keywords: Integration; Product Development
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Fujimoto, T., M. Iansiti, and K. B. Clark. "External Integration in Product Development." In Managing Product Development, edited by T. Nishiguchi. New York: Oxford University Press, 1996.
  • November 1999 (Revised July 2000)
  • Case

Roly International: Consumer Licensed Products in China

In this case Roly International, the largest Disney apparel licensee in China, considers how to adapt their distribution channel strategy to the downturn in the Chinese market. View Details
Keywords: Emerging Markets; Distribution Channels; Brands and Branding; Apparel and Accessories Industry; China
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Arnold, David J., and Shivani Chand. "Roly International: Consumer Licensed Products in China." Harvard Business School Case 500-050, November 1999. (Revised July 2000.)
  • December 1999
  • Case

Avon Products China (B)

By: Lynn S. Paine and Jennifer Gui
Supplements the (A) case. View Details
Keywords: Factories, Labs, and Plants; Business Ventures; Ethics; Government and Politics; Globalization; Global Strategy; China
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Paine, Lynn S., and Jennifer Gui. "Avon Products China (B)." Harvard Business School Case 300-054, December 1999.
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