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Show Results For
- All HBS Web
(2,808)
- People (4)
- News (492)
- Research (1,828)
- Events (13)
- Multimedia (8)
- Faculty Publications (949)
- September 2003 (Revised February 2004)
- Case
Alessi: Evolution of an Italian Design Factory (C)
By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case. View Details
Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (C)." Harvard Business School Case 504-020, September 2003. (Revised February 2004.)
- January 1990 (Revised February 1990)
- Case
MSA: The Software Company--Planning the AMAPs Product Line
By: Robert J. Dolan
MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details
Dolan, Robert J. "MSA: The Software Company--Planning the AMAPs Product Line." Harvard Business School Case 590-069, January 1990. (Revised February 1990.)
- May 1992 (Revised July 1994)
- Case
Breaking with the Past?: Four Examples of Product Change
Describes four examples of product change where the new version of the product makes a "break with the past" in some important respect. The four examples are those of the IBM PS/2 family of personal computers, Lotus 1-2-3 spreadsheet software, Nikon's line of SLR... View Details
Keywords: Product Design; Change; Information Technology Industry; Computer Industry; Telecommunications Industry; Electronics Industry
Dhebar, Anirudh S. "Breaking with the Past?: Four Examples of Product Change." Harvard Business School Case 592-097, May 1992. (Revised July 1994.)
- 27 Sep 2019
- Blog Post
Learning the Language of Product at Duolingo
her back in Germany. My efforts paid off - she and I were married this past June in the Bavarian alps. When Duolingo visited campus last October, I figured this could be a good opportunity to get Product Manager (PM) experience (which I... View Details
Keywords: Technology
- July 1997
- Supplement
Allentown Materials Corporation: The Electronic Products Division (C)
By: Michael Beer
Supplements the (A) and (B) cases. Designed as an in-class handout. A rewritten version of an earlier supplement. View Details
Keywords: Change Management; Strategy; Organizational Change and Adaptation; Electronics Industry; United States
Beer, Michael. "Allentown Materials Corporation: The Electronic Products Division (C)." Harvard Business School Supplement 498-025, July 1997.
- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details
- March 2000 (Revised January 2001)
- Case
Microsoft's Vega Project: Developing People and Products
By: Christopher A. Bartlett and Meg Wozny
With a focus on Matt MacLellan and his careful development as a project manager under his boss and mentor, Jim Kaplan, the case describes the evolution of Microsoft's human-resource philosophies and policies and illustrates how they work in practice to provide the... View Details
Keywords: Human Resources; Competitive Advantage; Retention; Personal Development and Career; Organizational Design; Information Technology; Motivation and Incentives; Leadership Development
Bartlett, Christopher A., and Meg Wozny. "Microsoft's Vega Project: Developing People and Products." Harvard Business School Case 300-004, March 2000. (Revised January 2001.)
- 12 Oct 1999
- Research & Ideas
Decoding the DNA of the Toyota Production System
workers. The first rule governs the way workers do their work. The second, the way they interact with one another. The third governs how production lines are constructed. And the last, how people learn to improve. Every activity,... View Details
- April 1988 (Revised April 1991)
- Case
Boeing 767: From Concept to Production (A)
By: David A. Garvin
Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details
Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry
Garvin, David A. "Boeing 767: From Concept to Production (A)." Harvard Business School Case 688-040, April 1988. (Revised April 1991.)
- July–August 2015
- Article
Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets
By: Amos Winter and Vijay Govindarajan
Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details
Winter, Amos, and Vijay Govindarajan. "Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets." Harvard Business Review 93, nos. 7/8 (July–August 2015): 80–89.
- June 1997
- Teaching Note
Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note
By: Marco Iansiti
As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details
- October 2011 (Revised July 2012)
- Background Note
Modularity in Design and Manufacturing: Application to Commercial Aircraft
By: Willy Shih and Margaret Pierson
The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036. View Details
Shih, Willy, and Margaret Pierson. "Modularity in Design and Manufacturing: Application to Commercial Aircraft." Harvard Business School Background Note 612-035, October 2011. (Revised July 2012.)
- September – October 2010
- Article
The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study
By: Zeynep Ton and Ananth Raman
We examine the effects of product variety and inventory levels on store sales. Using four years of data from stores of a large retailer, we show that increases in product variety and inventory levels are both associated with higher sales. We also show that increasing... View Details
Ton, Zeynep, and Ananth Raman. "The Effect of Product Variety and Inventory Levels on Retail Sales: A Longitudinal Study." Production and Operations Management 19, no. 5 (September–October 2010): 546–560.
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- October 2012
- Case
Designing a Culture of Collaboration at Lake Nona Medical City
By: Amy C. Edmondson, Sydney Ribot and Tiona Zuzul
Describes Lake Nona, a 7,000-acre residential and research cluster in central Florida, and its process and innovation culture, and Lake Nona Institute, the organization behind the planning and governance of this new eco-friendly community. Emphasis is placed on the... View Details
Keywords: Collaboration; Innovation; Health Care; Real Estate; Entrepreneurship; Collaborative Innovation and Invention; Governance; Real Estate Industry; Florida
Edmondson, Amy C., Sydney Ribot, and Tiona Zuzul. "Designing a Culture of Collaboration at Lake Nona Medical City." Harvard Business School Case 613-022, October 2012.
- January 2014
- Technical Note
Learning From Extreme Consumers
By: Jill Avery and Michael Norton
Traditional market research methods focus on understanding the average experiences of average consumers. This focus leads to gaps in our knowledge of consumer behavior and often fails to uncover insights that can drive revolutionary, rather than evolutionary... View Details
Keywords: Market Research; Ethnography; Design Thinking; Innovation; New Product Development; Research; Marketing; Consumer Behavior; Innovation and Invention
Avery, Jill, and Michael Norton. "Learning From Extreme Consumers." Harvard Business School Technical Note 314-086, January 2014.
- 2008
- Working Paper
Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis
By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
MacCormack, Alan D., John Rusnak, and Carliss Y. Baldwin. "Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis." Harvard Business School Working Paper, No. 08-039, March 2008. (Revised October 2008, January 2011.)
- December 2002
- Article
Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction
By: Riitta Katila and Gautam Ahuja
We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics... View Details
Keywords: Problem Solving; New Products; Organizational Learning; Uncertainty; Organizational Research; Knowledge Management; Robotics; Organizational Behavior; Organizational Effectiveness; Innovation Adoption; Strategy; Product Design; Business Processes; Product Development
Katila, Riitta, and Gautam Ahuja. "Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction." Academy of Management Journal 45, no. 6 (December 2002): 1183–1194.