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  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

advertising services may be partially integrated in the sense that the in-house agency provides only a limited range of services—say, ad production and media placement—and an independent or outside agency is relied on for other... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 11 May 2010
  • First Look

First Look: May 11

Amyris' marketing team was investigating the commercial interest for both types of products, while the research and development team and the operations group were building processes that could accommodate both as well. CEO John Melo hoped to have commercial View Details
Keywords: Martha Lagace
  • January 2015
  • Case

Burberry in 2014

By: Anita Elberse
In February 2014, Burberry's chief executive officer Angela Ahrendts is preparing to hand the reins of the English luxury fashion company to chief creative officer Christopher Bailey. Under their partnership, in place since 2006, Burberry's revenues have tripled to... View Details
Keywords: Management Succession; Luxury; Product Marketing; Brands and Branding; Manufacturing Industry; Fashion Industry; Great Britain
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  • 2012
  • Teaching Note

ChemChina (TN)

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
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  • 18 May 2012
  • Working Paper Summaries

Organization Design for Distributed Innovation

Keywords: by Carliss Y. Baldwin
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

technology and develop a framework for understanding how software-driven medical devices differ from traditional medical devices. We identify opportunities and challenges for regulators and innovators in three main areas: (1) software development processes, (2) View Details
Keywords: Dina Gerdeman
  • 2012
  • Case

ChemChina

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
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  • 09 Apr 2008
  • Research & Ideas

The Matchmaker of the Modern Economy

potential amount of money that could be devoted to venture capital." Although little has been written about Doriot to date, he was one of the 20th-century's visionary thinkers. Based on his personal background and intellectual breadth, he quickly grasped the... View Details
Keywords: by Spencer E. Ante
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

2018 Individual Creativity in the Workplace An Integrated Model of Dynamic Problem Solving within Organizational Constraints By: Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey Abstract—Rapid technological change,... View Details
Keywords: Dina Gerdeman
  • May 2022
  • Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
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  • 18 Jun 2013
  • First Look

First Look: June 18

Second, pay disparity between managers located in different states decreases relative to that of co-located managers. Third, division productivity falls in dispersed firms, with the effect driven by managers at the low end of the wage... View Details
Keywords: Anna Secino
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

clients guard against spreading themselves too thin? A: Given all these new forms there is more ad clutter than ever, and marketers are trying to bypass it. Companies are getting more sophisticated about what they're investing in—shifting to View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 07 Nov 2005
  • What Do You Think?

Is Less Becoming More?

these marginal differentiators and expend their creative efforts on new products and processes that create value, instead of slapping a new coat of paint on shopworn goods." Sandi Edgar wrote,... View Details
Keywords: by James Heskett; Consumer Products
  • 12 Oct 2011
  • First Look

First Look: October 12

contrast, the sum of gross job creation and destruction at target firms exceeds that of controls by 13% of employment over two years. In short, private equity buyouts catalyze the creative destruction process in the labor market, with... View Details
Keywords: Sean Silverthorne
  • April 1983
  • Supplement

Dansk Designs Ltd.: The Administration of Creativity, Video I

By: Hugo Uyterhoeven
Presents various members of the Dansk organization during conversations and meetings concerning issues arising in the design, production, and marketing of Dansk's product line. Focuses on the individual's role in the company, and on the interaction between marketing... View Details
Keywords: Independent Innovation and Invention; Leadership Development; Marketing; Production; Organizational Design; Creativity
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  • 26 May 2003
  • Research & Ideas

What Your Competition is Telling You

competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a... View Details
Keywords: by David Stauffer
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

http://www.hbs.edu/research/pdf/08-024.pdf   Cases & Course MaterialsThe Center for Creative Leadership Harvard Business School Case 308-013 The Center for Creative Leadership (CCL) was founded in 1970... View Details
Keywords: Martha Lagace
  • 05 Feb 2024
  • Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

driven economy, suggests new research from Harvard Business School, and managers who can collaborate—not just supervise and discipline—are reaping the rewards. To support more autonomous, creative workers, organizations want managers to... View Details
Keywords: by Ben Rand
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

explains McFowland. “People in the lower half of that distribution had a much larger productivity bump. But on average, everyone seems to do better.” Surprisingly though, says McFowland, certain solutions using AI yielded a more limited... View Details
Keywords: by Rachel Layne; Information Technology; Technology

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