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- All HBS Web
(241)
- News (32)
- Research (176)
- Events (1)
- Multimedia (1)
- Faculty Publications (69)
- Web
Creating Brand Value - Course Catalog
long-term? What are the opportunities and challenges associated with geographic, target market, product line, and brand extensions? How can brand portfolio strategy and brand architecture increase the value... View Details
- 01 Oct 2000
- News
Books
Baldwin and Dean Kim Clark remind readers in their new book, Design Rules: The Power of Modularity. Baldwin and Clark are intrigued by the underlying structure of these human-designed products and systems and the ways in which they evolve... View Details
- 07 Sep 2021
- News
Green House
achieve net-zero-energy demand by pairing ultra-low energy use with solar panels for energy production. But Harper’s home goes even further than that select group—achieving net-positive-energy production—because the house uses so little energy that the solar View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
technology at all but with the way you are collecting and using your data, experts say. Although getting your CRM program in order is an essential component of achieving customer loyalty, there's much more that you need to do. "Marketers need a good, thoughtful... View Details
Keywords: by Jean Ayers
- 14 Mar 2011
- Research & Ideas
Keeping Credit Flowing to Consumers in Need
credit crunch? Nicolas P. Retsinas: In 2007 the nonprime mortgage market crumbled. Many of these products were predicated on ever-rising home values, which would enable owners to sell, pay off, buy again-a cycle toward ever-bigger,... View Details
- 28 Sep 2010
- First Look
First Look: September 28, 2010
that allocates capacity efficiently. Although downstream firms have symmetric production technologies, we show that industry structure is symmetric only if capacity is sufficiently scarce. Otherwise it is asymmetric, with one large,... View Details
Keywords: Sean Silverthorne
- 18 Dec 2007
- First Look
First Look: December 18, 2007
software product over its entire lifetime, comprising six major "releases." In particular, we develop measures of modularity at the component level, and use these to predict patterns of evolution between successive versions of... View Details
Keywords: Martha Lagace
- 18 Feb 2015
- First Look
First Look: February 18
http://www.amazon.com/gp/product/0986298603/ref=olp_product_details?ie=UTF8&me= February 2015 Strategic Management Journal Modularity and Intellectual Property Protection By: Baldwin, Carliss Y., and Joachim Henkel Abstract—Modularity is a means of partitioning... View Details
Keywords: Sean Silverthorne
- 25 Apr 2014
- Research & Ideas
To Pay or Not to Pay: Argentina and the International Debt Market
emerge from the Argentina case that will in some way ameliorate the risk. Given the lack of conversation about changes to the international financial architecture to manage and resolve debt crises more effectively, let me offer a radical... View Details
Keywords: by Laura Alfaro
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
retailing. The six myths can be classified in three groups: (1) architecture of shopper reward (size and convexity of rewards), (2) architecture of retailer rewards (sustainable profitability and horizontal... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
have added phones and other functions. But no cameras, Tyneski said. RIM's primarily business users can't take cameras into many business and government sites. The architecture of a device needs to represent the function, Tyneski... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2013
- News
Collective Wisdom
software communities have shown that we can have a highly distributed model involving contributors from all over the world. Some people said this would never work. But open source often creates products that are better than those... View Details
- Web
IT Strategy: Building a Smarter, Scalable Future in the Cloud | Information Technology
essential for HBS’s technological evolution. The Solution The Cloud Program will establish clear cloud principles, architectural standards, and governance processes as well as invest in the skills of our staff to support a way of working... View Details
- 02 Jul 2013
- First Look
First Look: July 2
relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details
Keywords: Anna Secino
- 20 May 2020
- News
Keeping Families Connected
like Mattel, Baby Einstein, and Sesame Street, as well as up-and-coming indie authors that expose children to new cultures, characters, and stories. Caribu also builds its own content. For example, users can visit a museum together through virtual collections of art... View Details
- Web
Staff Directory | Baker Library
senior editor of HBS Working Knowledge. Prior to joining the WK staff, Gerdeman worked as a writer for The Palm Beach Post and The Patriot Ledger, as well as an editor for Adobe’s CMO.com. Karen Golden Digital Product Manager Metadata &... View Details
- 01 Mar 2003
- News
All in a Day's Work
people are so fun and engaging.” Oakes, who studied architecture as an undergraduate at Rice University, says she’s always been interested in the link between a project’s design and its social impact. Her decision to attend HBS resulted... View Details
- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard Square flagship store that uncovered the building's original 1925... View Details
- 18 Mar 2014
- First Look
First Look: March 18
entrepreneurial firms explicitly devoted to making a profitable business out of conserving and returning valuable resources to productive use, while maintaining public sanitation and in many cases offering nascent environmental... View Details
Keywords: Sean Silverthorne
- 01 Mar 2011
- News
Making Their Way
Mequon, Wisconsin, was sitting on three very disparate Rust Belt businesses: an industrial-lighting company, a medical-packaging business, and a welding company. In the middle year of his three-year OPM schedule, Chirchirillo saw the handwriting on the wall. “Overseas... View Details