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Show Results For
- All HBS Web
(230)
- News (32)
- Research (174)
- Events (1)
- Multimedia (1)
- Faculty Publications (65)
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
retailing. The six myths can be classified in three groups: (1) architecture of shopper reward (size and convexity of rewards), (2) architecture of retailer rewards (sustainable profitability and horizontal... View Details
- 18 Dec 2007
- First Look
First Look: December 18, 2007
software product over its entire lifetime, comprising six major "releases." In particular, we develop measures of modularity at the component level, and use these to predict patterns of evolution between successive versions of... View Details
Keywords: Martha Lagace
- 01 Mar 2003
- News
All in a Day's Work
people are so fun and engaging.” Oakes, who studied architecture as an undergraduate at Rice University, says she’s always been interested in the link between a project’s design and its social impact. Her decision to attend HBS resulted... View Details
- Web
Creating Brand Value - Course Catalog
optimal way to manage investments behind brands for the short- and long-term? What are the opportunities and challenges associated with geographic, target market, product line, and brand extensions? How can brand portfolio strategy and... View Details
- 01 Oct 2000
- News
Books
Baldwin and Dean Kim Clark remind readers in their new book, Design Rules: The Power of Modularity. Baldwin and Clark are intrigued by the underlying structure of these human-designed products and systems and the ways in which they evolve... View Details
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
technology at all but with the way you are collecting and using your data, experts say. Although getting your CRM program in order is an essential component of achieving customer loyalty, there's much more that you need to do. "Marketers need a good, thoughtful... View Details
Keywords: by Jean Ayers
- 20 May 2020
- News
Keeping Families Connected
like Mattel, Baby Einstein, and Sesame Street, as well as up-and-coming indie authors that expose children to new cultures, characters, and stories. Caribu also builds its own content. For example, users can visit a museum together through virtual collections of art... View Details
- 02 Jul 2013
- First Look
First Look: July 2
relationships depend crucially on the function involved: those closer to the product ("product" functions, e.g., marketing, R&D) behave differently from functions further from the product... View Details
Keywords: Anna Secino
- 13 Jul 2022
- Book
Reimagining the Economy: What Would It Take to Put People First?
Dauphine, the essays offer a new architecture for the future of work. Book Excerpt Democratize Work: The Case for Reorganizing the Economy Essay by Julie Battilana When Sandra arrived in Boston from her hometown of Vitória, Brazil,... View Details
Keywords: by Avery Forman
- 16 Jul 2013
- First Look
First Look: July 16
The Dynamic Effects of Bundling as a Product Strategy By: Derdenger, Timothy, and Vineet Kumar Abstract—Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure... View Details
Keywords: Anna Secino
- 25 Apr 2014
- Research & Ideas
To Pay or Not to Pay: Argentina and the International Debt Market
emerge from the Argentina case that will in some way ameliorate the risk. Given the lack of conversation about changes to the international financial architecture to manage and resolve debt crises more effectively, let me offer a radical... View Details
Keywords: by Laura Alfaro
- 01 Oct 2002
- News
Jeremiah P. Murphy, Jr.
Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard Square flagship store that uncovered the building's original 1925... View Details
- 01 Jan 2008
- News
Anand G. Mahindra, MBA 1981
borders. “When the global market comes to your doorstep,” he observes, “if you don’t have the same advantages—the synergies and scale that global networks bring—you’re not going to be safe at home.” The organizational architecture... View Details
- 01 Mar 2011
- News
Making Their Way
Mequon, Wisconsin, was sitting on three very disparate Rust Belt businesses: an industrial-lighting company, a medical-packaging business, and a welding company. In the middle year of his three-year OPM schedule, Chirchirillo saw the handwriting on the wall. “Overseas... View Details
- 18 Mar 2014
- First Look
First Look: March 18
entrepreneurial firms explicitly devoted to making a profitable business out of conserving and returning valuable resources to productive use, while maintaining public sanitation and in many cases offering nascent environmental... View Details
Keywords: Sean Silverthorne
- 28 Oct 2008
- First Look
First Look: October 28, 2008
A variety of academic work argues a relationship exists between the structure of a development organization and the design of the products that this organization produces. Specifically, products are often... View Details
Keywords: Martha Lagace
- 14 Mar 2011
- Research & Ideas
Keeping Credit Flowing to Consumers in Need
credit crunch? Nicolas P. Retsinas: In 2007 the nonprime mortgage market crumbled. Many of these products were predicated on ever-rising home values, which would enable owners to sell, pay off, buy again-a cycle toward ever-bigger,... View Details
- Web
Bibliography - Edwin H. Land & Polaroid | Harvard Business School
Available Bonanos, Christopher. Instant: The Story of Polaroid . New York: Princeton Architectural Press, 2012. Brown, Donald L. “Protection Through Patents: The Polaroid Story.” Journal of the Patent Office Society XLII, no. 7 (July... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
have added phones and other functions. But no cameras, Tyneski said. RIM's primarily business users can't take cameras into many business and government sites. The architecture of a device needs to represent the function, Tyneski... View Details
Keywords: by Sean Silverthorne
- 01 Jun 2013
- News
Collective Wisdom
software communities have shown that we can have a highly distributed model involving contributors from all over the world. Some people said this would never work. But open source often creates products that are better than those... View Details