Privacy - Publications - Faculty & Research

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

rather than misdeeds and malfeasance.— Lynn S. Paine Moreover, new issues are constantly coming to the fore as a result of changes in technology, society, and politics. For instance, data privacy was not a major issue until the late 1980s... View Details

Keywords: by Carla Tishler

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

learning to gain new knowledge about current and potential market segments. “It might be that people on the bus use their cell phones more,” Amano posits, “so they just tend to buy cell phones more often.” Personalization vs. privacy... View Details

Keywords: by Kristen Senz

03 Jul 2013
What Do You Think?

What Are the Limits of Transparency?

rumors, 'whistle blowing' and reactions counter to the benefit to an organization " Malabika Debnath opined that "I believe we are gradually as a society moving towards a higher level of comfort with openness as we trade off various levels of View Details

Keywords: by James Heskett

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under... View Details

Keywords: by Susan Young

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

giving it more independent leadership, (2) provide more “community training” on the use of user data, (3) “invest in reducing fake articles,” (4) publish a quarterly “report to Congress” regarding “detailed privacy issues/actions”, and... View Details

Keywords: by James Heskett; Web Services; Information Technology

07 May 2020
Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

test. They will also affect employment, wages, and union negotiations. Widespread use of temperature screening and tracing of people’s physical movement and health status will generate debates on privacy and data protection. These... View Details

Keywords: by Hong Luo and Alberto Galasso

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

one—including how things like data sourcing, volume, diversity, privacy and security will be handled. Data can be acquired in a number of ways including crawling public data, finding data-rich partners, gathering it from customers, or... View Details

Keywords: by Rocio Wu

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

it’s a forward-looking, subjective, creative exercise that requires a lot of imagination. Think about valuing Facebook today. It requires predicting the future of privacy policies around the world, the actions of Google and Amazon in the... View Details

Keywords: by Dina Gerdeman

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

the Negotiation, Organizations & Markets (NOM) unit. “My intended audience includes managers at companies as well as policymakers and regulators—seeking to inform and, to be sure, persuade these folks.” In the course of his research, Edelman has exposed numerous... View Details

Keywords: by Carmen Nobel; Education

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

likely to divulge intimate facts and when we're apt to keep our lives to ourselves. In short, the initial findings indicate that individuals are both illogical and careless with their privacy on the web. "We show that people are prone to... View Details

Keywords: by Carmen Nobel

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

investing billions of dollars and tens of thousands of employees and contractors to implement it. The market capitalization of the company dropped over $100 billion in one day, now roughly back to the pre-crisis level. At the same time, Facebook implemented changes to... View Details

Keywords: by George Riedel

07 Jun 2016
First Look

June 7, 2016

Harvard Business School Case 816-059 KKR, Ringier Digital, and the Acquisition of Scout24 Switzerland No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/816059-PDF-ENG Harvard Business School Case 316-069 Apple: View Details

Keywords: Sean Silverthorne

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

Tate's Digital Makeover Transforms the Traditional Museum What happens when the traditional museum-going experience meets the world of digital marketing? WORKING PAPERS Competing with Privacy Personal information is a valuable asset in... View Details

Keywords: Re: Multiple Faculty; Advertising

06 Apr 2016
What Do You Think?

As Tim Cook, How Would You Tackle Apple's Next Challenge?

advising that rewarding hackers was probably an economic alternative, “... all Apple has to do is be better than the next best alternative at a price that’s economically justified in the buyer’s ... mind.” Dolembo commented that “... Steve Jobs, I surmise, wasn’t as... View Details

Keywords: by James Heskett; Computer

03 Mar 2014
Research & Ideas

Facebook’s Future

bumpy and filled with controversy related to privacy. Over its first decade, Facebook has been no stranger to controversy, specifically about privacy controls, and it is to the company's credit that its growth has continued despite such... View Details

Keywords: by Mikolaj Piskorski

05 Nov 2013
First Look

First Look: November 5

http://www.hbs.edu/faculty/Publication%20Files/kuziemko%20buell%20reich%20norton_3e675fb6-f83c-47fc-912d-e0c0b383e56d.pdf Working Papers Competing with Privacy By: Casadesus-Masanell, Ramon, and Andres Hervas-Drane Abstract—We analyze the... View Details

Keywords: Sean Silverthorne

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

and reducing complexity. "We're talking about gathering information about people," Mazer continued, "which raises a whole new host of issues regarding privacy guidelines and accountability." "After 9-11, there was... View Details

Keywords: by Julia Hanna; Service

26 Jun 2000
Research & Ideas

Presentation Round-Up

Internet and tried as well to clarify some common fears and misconceptions of such research's effects on privacy and intellectual property. The positive aspects, according to panelist George Church, include the fact that the Internet has... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

17 Nov 2003
Research & Ideas

The Business of Babies

will have to be crafted around them." Another determinant of success in this market is the ability to sell—and deliver on—hope. "Providers are selling the promise of a child, the dream of a family, but at some point they have to come through," said Spar.... View Details

Keywords: by Julia Hanna; Health

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

discussion (MD&A) section. Changes in language referring to the executive (CEO and CFO) team, or regarding litigation, are especially informative for future returns. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50367 The Salary Taboo:... View Details

Keywords: Dina Gerdeman

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