Filter Results:
(1,152)
Show Results For
- All HBS Web
(1,708)
- People (1)
- News (264)
- Research (1,152)
- Events (14)
- Multimedia (2)
- Faculty Publications (503)
Show Results For
- All HBS Web
(1,708)
- People (1)
- News (264)
- Research (1,152)
- Events (14)
- Multimedia (2)
- Faculty Publications (503)
Sort by
- 15 Aug 2011
- Research & Ideas
A New Model for Business: The Museum
At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns--and who wouldn't want to score a 100-dollar sports... View Details
Keywords: by Carmen Nobel
- March 2023 (Revised May 2023)
- Technical Note
Technical Note: The Traits of Entrepreneurs
By: Jo Tango and Alys Ferragamo
Why do some entrepreneurs succeed and others do not? Are there personality traits that lead someone to become an entrepreneur? Although many questions still remain, there has been significant research on the “entrepreneurial personality.” This note provides an... View Details
Keywords: Entrepreneur; Innovation; Personality; Personality Traits; Risk Preference; Big Five; Locus Of Control; Success; Entrepreneurship; Personal Characteristics
Tango, Jo, and Alys Ferragamo. "Technical Note: The Traits of Entrepreneurs." Harvard Business School Technical Note 823-099, March 2023. (Revised May 2023.)
- September 2020
- Teaching Note
First Aid Beauty
By: Karen G. Mills and Annie Dang
Teaching Note for HBS Case No. 319-082. View Details
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
- 07 Dec 2016
- HBS Case
Why Millennials Flock to Fintech for Personal Investing
a cab (Uber). It seems as if millennials would prefer to avoid face-to-face business interactions when there exists a more efficient way of getting what they want accomplished. “Having gone through the Great Recession, they tend to be... View Details
- 14 Apr 2008
- Research & Ideas
The Surprising Right Fit for Software Testing
follow-through—makes use of the high intelligence, precision-oriented skills, deep concentration, and patience that can be positive features sometimes accompanying ASD. "These are useful distinctions for CIOs when thinking about... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage... View Details
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
sticker instead. “The moment you affix a gender identity label on the higher-value button, we see that people’s preference for the button goes down, suggesting that women were actually avoiding the very item... View Details
- October 2024
- Article
Canary Categories
By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details
Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry
Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. "Canary Categories." Journal of Marketing Research (JMR) 61, no. 5 (October 2024): 872–890.
- 14 Oct 2021
- In Practice
Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return
people vary widely in their desire to return to the office based on their home environment, family situation, commute, type of work, need for collaboration, and preferences for... View Details
Keywords: by Kristen Senz
- 20 Apr 2020
- Book
Why COVID-19 Raises the Stakes for Healthy Buildings
occupied, preferably using demand control ventilation. Select the right filter for the location of your building. (Check out the terrific report by Brent Stephens, Terry Brenna, and Lew Harriman, “Selecting... View Details
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
obtains excessive market share, consumers who prefer a different approach will have no viable choice. The Effect Of Market Concentration On Payments To Publishers The future viability of Yahoo's ad platform is particularly important View Details
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience research to create what Brooks... View Details
Keywords: by Avery Forman
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details
- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
For example, an internal document issued by the tech giant asked employees to use a “positive” tone in reports, Neeley writes, citing a Reuters report. Gebru, who has argued that such directions undermine research objectivity, View Details
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- 14 Apr 2014
- Research & Ideas
Difficulties for Women Bridging Racial, Generational, and Global Divides
Urbana-Champaign. The team's research suggested the contrary: that the higher a woman rose to power, the less likely she might be to help other women do the same. According to their studies, female tokens in "high-prestige workgroups" showed less of a View Details
Keywords: by Carmen Nobel
- 31 Jan 2018
- Research & Ideas
American Idle: Workers Spend Too Much Time Waiting for Something to Do
says Amabile. “We wanted to investigate idle time, in part, to raise everyone’s awareness of how widespread and pernicious it can be.” “With idle time, the organization is often hurt by it, and it’s not enjoyable for employees either”... View Details
Keywords: by Michael Blanding
- 28 Apr 2011
- Op-Ed
While Waiting for Japan’s Recovery, Let’s Enhance Supplier Competitiveness at Home
search for high-potential small companies; provide training and mentoring to help those companies qualify as preferred suppliers or distributors; open access to domestic and international business... View Details
Keywords: by Rosabeth Moss Kanter
- 20 Sep 2021
- Research & Ideas
How Much Is Freedom Worth? For Gig Workers, a Lot.
average driver out of their preferred shift is as bad as cutting their weekly earnings by more than 5 percent. For the California drivers that we study, the ability to start or stop working at any moment and... View Details