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  • February 2025
  • Teaching Note

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek and Sarah Mehta
Teaching Note for HBS Case Nos. 525-006 and 525-020. View Details
Keywords: Brand Management; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Toy Industry; Culture And Marketing; Societal Marketing; Brand Purpose; Diversity And Inclusion; Turnaround Strategies
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Ofek, Elie, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Teaching Note 525-039, February 2025.
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend to dismiss them as "noise" when... View Details
Keywords: by Michael Blanding
  • 17 Aug 2023
  • Research & Ideas

‘Not a Bunch of Weirdos’: Why Mainstream Investors Buy Crypto

In a little more than a decade, investors have transformed cryptocurrency from a techno-curiosity into a trillion-dollar-plus opportunity that has the potential to one day reshape the global economy. Yet in the past 10 years, little has been revealed about the... View Details
Keywords: by Ben Rand
  • 05 Sep 2019
  • Working Paper Summaries

The Value of Intermediation in the Stock Market

Keywords: by Marco Di Maggio, Mark Egan, and Francesco Franzoni
  • 2007
  • Working Paper

Choice, Rationality and Welfare Measurement

By: Jerry R. Green and Daniel A. Hojman
We present a method for evaluating the welfare of a decision maker, based on observed choice data. Unlike the standard economic theory of revealed preference, our method can be used whether or not the observed choices are rational. Paralleling the standard theory we... View Details
Keywords: Welfare Economics; Behavioral Economics; Psychology; Decision Making; Economics; Voting
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Green, Jerry R., and Daniel A. Hojman. "Choice, Rationality and Welfare Measurement." HKS Faculty Research Working Paper Series, No. 2144, November 2007.
  • 2009
  • Chapter

Altruistic Utility Functions for Joint Decisions

By: David E. Bell and Ralph L. Keeney
All of us make decisions that are not entirely self-centered; we voluntarily anticipate what we think to be the preferences of others and incorporate them into our decision making. We do this, not because of legal requirements or social norms, but because we are... View Details
Keywords: Decision Choices and Conditions; Personal Characteristics; Welfare
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Bell, David E., and Ralph L. Keeney. "Altruistic Utility Functions for Joint Decisions." In The Mathematics of Preference, Choice and Order, edited by Steven Brams, William V. Gehrlein, and Fred S. Roberts, 27–38. Studies in Choice and Welfare. Springer, 2009.
  • Article

Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
Keywords: Consumer Behavior; Brands and Branding; Emotions
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Consiglio, Irene, Daniella Kupor, Francesca Gino, and Michael I. Norton. "Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships." Journal of Consumer Psychology 28, no. 1 (January 2018): 5–22.
  • 2015
  • Working Paper

Understanding Conformity: An Experimental Investigation

By: B. Douglas Bernheim and Christine L Exley
Some theories of conformity hold that social equilibrium either standardizes inferences or promotes a shared understanding of conventions and norms among individuals with fixed heterogeneous preferences (belief mechanisms). Others depict tastes as fluid and hence... View Details
Keywords: Conformity; Norms; Image Motivation; Prosocial Behavior; Motivation and Incentives; Behavior; Standards
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Bernheim, B. Douglas, and Christine L Exley. "Understanding Conformity: An Experimental Investigation." Harvard Business School Working Paper, No. 16-070, December 2015.
  • August 2017 (Revised September 2023)
  • Case

Altoona State Investment Board & Bain Capital Fund XI

By: Josh Lerner and Ted Berk
Considers the decision faced by state pension fund manager Rod Calhoun as he decides whether to invest $200 million in Bain Capital's eleventh global buyout fund: Bain Capital Fund XI. For the fund, Bain was offering its limited partners a choice among three different... View Details
Keywords: Equity Method; Leveraged Buyout; Management Buyout; Capital; Design; Entrepreneurship; Finance; Leveraged Buyouts; Management; Private Equity; Venture Capital; Banking Industry; Massachusetts
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Lerner, Josh, and Ted Berk. "Altoona State Investment Board & Bain Capital Fund XI." Harvard Business School Case 218-022, August 2017. (Revised September 2023.)
  • December 2024
  • Article

Public Attitudes on Performance for Algorithmic and Human Decision-Makers

By: Kirk Bansak and Elisabeth Paulson
This study explores public preferences for algorithmic and human decision-makers (DMs) in high-stakes contexts, how these preferences are shaped by performance metrics, and whether public evaluations of performance differ depending on the type of DM. Leveraging a... View Details
Keywords: Public Opinion; Prejudice and Bias; Decision Making
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Bansak, Kirk, and Elisabeth Paulson. "Public Attitudes on Performance for Algorithmic and Human Decision-Makers." PNAS Nexus 3, no. 12 (December 2024).
  • 2014
  • Working Paper

Hidden Substitutes

By: John William Hatfield and Scott Duke Kominers
In this paper, we show that preferences exhibiting some forms of complementarity in fact have an underlying substitutable structure. Specifically, we show that some preferences that are not substitutable in the setting of many-to-one matching with contracts become... View Details
Keywords: Many-to-One Matching; Many-to-Many Matching; Stability; Substitutes; Matching With Contracts; Slot-Specific Priorities; Sherlock; Market Design; Contracts; Marketplace Matching; Balance and Stability
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Hatfield, John William, and Scott Duke Kominers. "Hidden Substitutes." Working Paper, September 2014.
  • 2025
  • Working Paper

Home Sweet Home: How Much Do Employees Value Remote Work?

By: Zoë B. Cullen, Bobak Pakzad-Hurson and Ricardo Perez-Truglia
We estimate the value employees place on remote work using revealed preferences in a high-stakes, real-world context, focusing on U.S. tech workers. On average, employees are willing to accept a 25% pay cut for partly or fully remote roles. Our estimates are three to... View Details
Keywords: Employees; Compensation and Benefits; Satisfaction; Value; Research
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Cullen, Zoë B., Bobak Pakzad-Hurson, and Ricardo Perez-Truglia. "Home Sweet Home: How Much Do Employees Value Remote Work?" NBER Working Paper Series, No. 33383, January 2025.
  • February 2016 (Revised August 2020)
  • Case

InsightSquared: Developing the Sales and Marketing Plan

By: Mark Roberge, Tom Eisenmann and Frank Cespedes
Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path... View Details
Keywords: Sales Planning; Applications and Software; Marketing; Sales; Planning; Growth and Development Strategy
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Roberge, Mark, Tom Eisenmann, and Frank Cespedes. "InsightSquared: Developing the Sales and Marketing Plan." Harvard Business School Case 816-074, February 2016. (Revised August 2020.)
  • Article

'Making Book Against Oneself,' the Independence Axiom, and Non-Linear Utility Theory

By: Jerry R. Green
An individual with known preferences over lotteries can be led to accept random wealth distributions different from his initial endowment by a sequential process in which some uncertainty is resolved and he is offered a new lottery in place of the remaining... View Details
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Green, Jerry R. "'Making Book Against Oneself,' the Independence Axiom, and Non-Linear Utility Theory." Quarterly Journal of Economics 102, no. 4 (November 1987): 785–796.
  • October 2012 (Revised September 2015)
  • Case

Altoona State Investment Board: July 2012

By: Josh Lerner and Nathaniel Burbank
Considers the decision faced by state pension fund manager Rod Calhoun as he decides whether to invest $200 million in Bain Capital's eleventh global buyout fund: Bain Capital Fund XI. For the fund, Bain was offering its limited partners a choice between three... View Details
Keywords: Management Fees; Bain Capital; Venture Capital; Private Equity; Leveraged Buyouts; Banking Industry; Boston
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Lerner, Josh, and Nathaniel Burbank. "Altoona State Investment Board: July 2012." Harvard Business School Case 813-100, October 2012. (Revised September 2015.)
  • Research Summary

Consumer Behavior and Health

Professor Riis studies consumer behavior and health using the methods and theories of experimental psychology and behavioral economics. Particular problems that he is currently investigating include:

• Information use and decision making in food service... View Details

  • 2013
  • Comment

Fairness and Redistribution: Comment

By: Rafael Di Tella and Juan Dubra
In an influential paper, Alesina and Angeletos (2005)—henceforth, AA—argued that a preference for fairness could lead two identical societies to choose different economic systems. In particular, two equilibria might arise: one with low taxes and a belief that the... View Details
Keywords: Taxes; Beliefs; Economic Systems; Values and Beliefs; Fairness; Taxation
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Di Tella, Rafael, and Juan Dubra. "Fairness and Redistribution: Comment." American Economic Review 103, no. 1 (February 2013): 549–553.
  • 04 Jan 2016
  • Working Paper Summaries

Understanding Conformity: An Experimental Investigation

Keywords: by B. Douglas Bernheim & Christine Exley
  • January 2017
  • Article

Contract Design and Stability in Many-to-Many Matching

By: John William Hatfield and Scott Duke Kominers
We develop a model of many-to-many matching with contracts that subsumes as special cases many-to-many matching markets and buyer/seller markets with heterogeneous and indivisible goods. In our setting, substitutable preferences are sufficient to guarantee the... View Details
Keywords: Many-to-Many Matching; Stability; Substitutes; Contract Design; Contracts; Marketplace Matching; Balance and Stability
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Hatfield, John William, and Scott Duke Kominers. "Contract Design and Stability in Many-to-Many Matching." Games and Economic Behavior 101 (January 2017): 78–97.
  • Article

Stability and Competitive Equilibrium in Matching Markets with Transfers

By: John William Hatfield and Scott Duke Kominers
This note surveys recent work in generalized matching theory, focusing on trading networks with transferable utility. In trading networks with a finite set of contractual opportunities, the substitutability of agents’ preferences is essential for the guaranteed... View Details
Keywords: Matching; Networks; Joint Ventures; Stability; Competitive Equilibrium; Core; Efficiency; Economics; Theory
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Hatfield, John William, and Scott Duke Kominers. "Stability and Competitive Equilibrium in Matching Markets with Transfers." ACM SIGecom Exchanges 10, no. 3 (December 2011).
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