Predictive Analytics - Publications - Faculty & Research

18 Jan 2016
Research & Ideas

Hazard Warning: The Unacceptable Cost of Toxic Workers

supplies to disrespectful behavior, falsifying documents, bullying people, and sexual harassment, and what I’m observing are those people who are actually terminated,” Minor says. “If you’re overconfident, you think you’re less likely to be caught. That’s very View Details

Keywords: by Roberta Holland

2024
Working Paper

Scaling Core Earnings Measurement with Large Language Models

By: Matthew Shaffer and Charles CY Wang

We study the application of large language models (LLMs) to the estimation of core earnings, i.e., a firm's persistent profitability from its core business activities. This construct is central to investors' assessments of economic performance and valuations. However,... View Details

Keywords: Large Language Models; AI and Machine Learning; Accounting; Profit; Corporate Disclosure; Analytics and Data Science; Measurement and Metrics

Citation

SSRN

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions,... View Details

Keywords: by Kristen Senz

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

this laughing matter to the test. In a new study, he used that joke and 32 others to determine whether people or artificial intelligence (AI) could do a better job of predicting which jokes other people consider funny. The question is... View Details

Keywords: by Dina Gerdeman

29 Oct 2019
Sharpening Your Skills

Robots in the Boardroom

Learning Teaches Us about CEO Leadership StyleResearchers turn to machine-learning technology to look for links between a CEO's communications style and company performance. Use Artificial Intelligence to Set Sales Targets That MotivateUsing AI-based advanced View Details

Keywords: by Sean Silverthorne

11 Apr 2024
News

Mission Control

analytical work. I did a piece of research that uncovered or discovered the equivalence to Moore's law from the computer industry in the space industry. And I had full understanding of how Moore's law, 2x performance every two years, had... View Details

2020
Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry

Citation

SSRN

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of advertising will look like, but they agree that the pace and enormity of changes that have come... View Details

Keywords: by Susan Young

Web

Business Economics Online Course | HBS Online

Harvard Business School offers to incoming students. I majored in engineering and minored in economics as an undergraduate, but the content of Business Analytics and Economics for Managers showed me new ways for using the theoretical... View Details

03 May 2022
Research & Ideas

Desperate for Talent? Consider Advancing Your Own Employees First

Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details

Keywords: by Rachel Layne

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Privacy Risks of Algorithmic Recourse.” Michael Lingzhi Li : Named Edelman Laureate in 2022 by the Institute for Operations Research and the Management Sciences (INFORMS) for “Data-Driven COVID-19 Vaccine Development for Janssen” ( INFORMS Journal on Applied View Details

Web

Marketing Awards & Honors - Faculty & Research

to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time” ( Journal of Marketing , 2012) with Thomas Steenburgh, John Deighton, and Mary Caravella. Julian De Freitas : Recipient of an Anderson Fund Grant from Harvard... View Details

02 May 2022
What Do You Think?

Can the Case Method Survive Another Hundred Years?

source of criticism from those preferring research based on large data bases of quantitative information and advanced analytic techniques. "It can be a living hell for some distinguished CEOs returning to the School thinking that they can... View Details

Keywords: by James Heskett; Education

Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Second Place in the 2024 Strategic Management Society Best Conference Paper Prize Competition for “The Uneven Impact of Generative AI on Entrepreneurial Performance” with Nicholas Otis, Rowan Clarke, Solène Delecourt, and David Holtz. Rembrand M. Koning : Winner of the... View Details

01 Oct 1997
News

High Fives

many stocks in a lot of countries and weighting the countries more or less equally. It's simply too difficult to predict which market's going to be down 67 percent and which one's going to be up 102 percent in any given year.” Biggest... View Details

November 1990
Case

Chemplan Corp.: Paint-Rite Division

By: Paul A. Vatter

An exercise with data that allows a discussion of regression analysis as a tool for forecasting and understanding structure. View Details

Keywords: Forecasting and Prediction; Framework; Analytics and Data Science; Mathematical Methods

Citation

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06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

Summing Up Should "Moneyball Analytics" Play a Greater Role in Preparation for Management? There was general agreement among respondents to this month's column that we will see a growing emphasis on analytics among managers as... View Details

Keywords: by James Heskett

January 2021
Article

Using Models to Persuade

By: Joshua Schwartzstein and Adi Sunderam

We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model... View Details

Keywords: Model Persuasion; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods; Framework

Citation

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Read Now

15 Jul 2014
First Look

First Look: July 15

Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an View Details

Keywords: Carmen Nobel

November 2018
Case

Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

By: Willy Shih, Paul Hong and YoungWon Park

Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details