Publications

Educators

2018
Working Paper

Fostering Positive Team Relational Dynamics: The Power of Interaction Scripts as a Resource for Change

By: Michael Lee, Melissa Mazmanian and Leslie Perlow

Article

Give What You Get: Capuchin Monkeys (Cebus Apella) and 4-Year-Old Children Pay Forward Positive and Negative Outcomes to Conspecifics.

By: Kristin L. Leimgruber, Adrian F. Ward, Jane Widness, Michael I. Norton, Kristina R. Olson, Kurt Gray and Laurie R. Santos

The breadth of human generosity is unparalleled in the natural world, and much research has explored the mechanisms underlying and motivating human prosocial behavior. Recent work has focused on the spread of prosocial behavior within groups through paying-it-forward,... View Details

Keywords: Prosociality; Reciprocity; Cooperation; Gratitude; Affect; Behavior

2012
Book

Using a Positive Lens to Explore Social Change and Organizations: Building a Theoretical and Research Foundation

By: Karen Golden-Biddle and Jane E. Dutton

15 Nov 2017
News

Research: If You Position Products as a Set, People Are More Likely to Buy Them All

July – August 2011
Article

The Enabling Role of Social Position in Diverging from the Institutional Status Quo: Evidence from the U.K. National Health Service

By: Julie Battilana

This study examines the relationship between social position, both within the field and within the organization, and the likelihood of individual actors initiating organizational changes that diverge from the institutional status quo. I explore this relationship using... View Details

Keywords: Status and Position; Transformation; Organizational Change and Adaptation; Projects; Leading Change; Managerial Roles; Relationships; Power and Influence; Health Industry; United Kingdom

May 2011
Article

Underdog Branding: Why Underdogs Win in Recessions

By: Neeru Paharia, Anat Keinan and Jill Avery

Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details

Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry

20 Jun 2022
News

Is It More Important To Surround Yourself With Positive Energy or Be the Origin of It?

January 2018 (Revised March 2020)
Case

SAP: Branding in the Digital Age

By: Das Narayandas and Amram Migdal

By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details

Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry

Educators

11 Jan 2015
News

Be Like Misan Rewane and Move Back to Nigeria to Positively Impact the Lives of Others

Keywords: Educational Support Services; Educational Services

Article

Know Your Place: How to Assess the Attractiveness of Your Industry and Your Company's Position In It

By: M. E. Porter

Keywords: Business Ventures; Rank and Position

27 Jun 2014
Working Paper Summaries

Positive and Normative Judgments Implicit in US Tax Policy and the Costs of Unequal Growth and Recessions

Keywords: by Benjamin Lockwood & Matthew Weinzierl

Article

How the 'Best' Recruits Could Hurt Your Team: Why You Don't Want Stars in Every Sales Position

By: Frank V. Cespedes

Keywords: Marketing; Sales

Article

What Professional Service Firms Must Do to Thrive

By: Ashish Nanda and Das Narayandas

When the going gets tough, professional service firms (PSFs) often get desperate and chase all kinds of business just to keep the lights on. Consultancies, financial services firms, VC/PE firms, and the like offer services and sign up clients they should never have... View Details

Keywords: Professional Service Firms; Client Mix; Strategic Positioning; Organizations; Performance Effectiveness; Decision Making; Framework

February 2017
Teaching Note

Paez

By: Jill Avery

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy category that suddenly woke up when TOMS, a U.S. company, appropriated the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause.... View Details

Keywords: Brand Management; Brand Positioning; Competitive Positioning; Competitive Strategy; Retailing; Go To Market Strategy; Marketing; Brands and Branding; Marketing Strategy; Retail Industry; Fashion Industry; Argentina; Latin America; South America; Europe

September 1998
Article

Producer Network Positions and Propensities to Collaborate: An Investigation of Strategic Alliance Formations in a High-technology Industry

Keywords: Cooperation; Strategy; Alliances; Information Technology; Networks; Technology Industry

August 19, 2015
Article

The Slow Decay and Quick Revival of Self-deception

By: Zoe Chance, Francesca Gino, Michael I. Norton and Dan Ariely

People demonstrate an impressive ability to self-deceive, distorting misbehavior to reflect positively on themselves—for example, by cheating on a test and believing that their inflated performance reflects their true ability. But what happens to self-deception when... View Details

Keywords: Self-deception; Cheating; Self-enhancement; Positive Illusions; Motivated Reasoning; Perception; Behavior; Ethics