Political Campaigns - Publications - Faculty & Research

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

say to them? Rangan, head of the HBS faculty marketing unit, has been wrestling with the limits of social marketing for a decade. McCaffrey was so impressed by a talk Rangan gave several years ago on "marketing to the poorest customers" that he View Details

Keywords: by Martha Lagace

08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

greater difficulty in fundraising for minority creators.” The fear index surged when former President Donald Trump, with a barrage of anti-immigrant rhetoric, launched his first campaign in 2015, and continued speaking disparagingly of... View Details

Keywords: by Scott Van Voorhis

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

2008 Beijing Games topped out at a whopping $40 billion. Taxpayers have taken note. Citizen pressure resulted in Boston, Budapest, Hamburg, and Rome withdrawing their campaigns to win the 2024 summer games to be held in Paris. And Tokyo,... View Details

Keywords: by Julia Hanna; Sports

05 Dec 2016
Research & Ideas

How The 2016 Presidential Candidates Misled Us With Truthful Statements

Others With Truthful Statements.) And it has certainly wormed its way into the political spectrum. The research paper Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others opens with excerpts from a... View Details

Keywords: by Dina Gerdeman

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

expand your ROI on the investment. Kenny: Which, obviously, continues to drive the cost up. So, now we're not just talking about advertising. We're talking about the incremental expense of building a social media campaign around this.... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

done. Nor was he the elegant Robert E. Lee, fending off superior forces through ingenious defensive maneuvers. Instead he was the relentless Ulysses S. Grant—grinding out a series of costly victories at Shiloh, Vicksburg, and finally in the Wilderness View Details

Keywords: by Sean Silverthorne

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

Zhang compared the effectiveness of ads prepared by the candidate's own campaign with ads supporting the candidate prepared by outside political groups, including political... View Details

Keywords: by Dina Gerdeman

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity... View Details

Keywords: by Rachel Layne

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

commercial brand become a political brand? Is the commercial Trump brand extendable into the political arena? Commercial marketing and political marketing differ in two... View Details

Keywords: by John A. Quelch; Advertising; Media & Broadcasting

12 Nov 2008
Research & Ideas

The Marketing of a President

administration as Bush's third term. But he and his advisers managed the political chess board brilliantly. Early on, he anticipated and defused negative criticisms by admitting to past indiscretions in his autobiography. His View Details

Keywords: by John Quelch

04 Sep 2001
Research & Ideas

Five Questions for Max Bazerman

anti-democratic practices, such as the widespread and inefficient practice in this country of special-interest groups currying political favor via soft-money campaign donations. Politicians are tired of... View Details

Keywords: Re: Max H. Bazerman

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

legislation. And corporate influence will only increase in the wake of last year's "Citizens United" US Supreme Court case, which asserts that corporations have the right to fund campaigns that support or denounce View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

06 Aug 2024
Op-Ed

What the World Could Learn from America's Immigration Backlash—100 Years Ago

Alesina, one of the most influential political economists, and I explored these questions before he passed away in 2020. Our work was published recently in the Journal of Economic Literature. We found that anti-immigration arguments tend... View Details

Keywords: by Marco Tabellini

03 Jul 2012
Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

week's US Supreme Court ruling. It's time to end three-and-a-half years of political wrangling and make the Affordable Health Care Act (AHCA) work. The law's shortcomings are well known. It provides health care access to 30 million... View Details

Keywords: Re: Multiple Faculty; Health

31 Jan 2017
Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

also not “vetted.” Thoughtful policies get reviewed, debated, discussed and revised. Instead, the President hurriedly picked a bunch of countries and tried to make a political statement without considering all of the ramifications. This... View Details

Keywords: by Staff

20 Sep 2012
Research & Ideas

US Competitiveness at Risk

sequencing and a sustained effort, you don't make progress. Our single-issue focus lately works against us. There's also a tremendous mismatch between the time horizons of politics and of competitiveness. Most things that matter for... View Details

Keywords: Re: Michael E. Porter & Jan W. Rivkin

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really... View Details

Keywords: by George Riedel

16 Jul 2014
HBS Case

Marketing Obamacare

It's safe to say that the rollout of the Affordable Care Act was not pretty. Plagued by technical problems on Healthcare.gov, and stymied by a lack of political support in around half of the 50 states, the federal healthcare exchange set... View Details

Keywords: by Michael Blanding; Health

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has... View Details

Keywords: by Kim Girard; Entertainment & Recreation