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- Faculty Publications (48)
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- All HBS Web (375)
- Faculty Publications (48)
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt discusses a recent working paper...
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by Manda Salls
- 29 Nov 2013
- Working Paper Summaries
Surfacing the Submerged State with Operational Transparency in Government Services
- Profile
Rocio Parra
term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager....
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Retail
- 03 May 2021
- What Do You Think?
Where Does CEO Activism Go From Here?
(Image credit: iStockphoto/adamkaz) CEO activism entered a new chapter with the decision by more than 200 leaders of large corporations last month to publicly declare their support for voting rights for Americans and, by extension, their opposition to View Details
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by James Heskett
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat...
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- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
place in the private sector, the owners would probably hold the stock until the company was in robust health. The realized price on the stock would then in all likelihood be higher. But the Obama administration has made it clear that as a View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
believe in." The emotional appeal was buttressed with solid and specific policy details. The ability to combine emotional with functional benefits and the discipline to be consistent in positioning and message delivery are core to all successful View Details
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by John Quelch
- September 1992 (Revised March 1993)
- Case
Empresas ICA and the Mexican Road Privatization Program
By: Willis M. Emmons III and Monica Brand
Mexico's largest construction company, Empresas ICA, makes an initial public offering to international equity investors in April 1992 to help fund its participation in an ambitious new private-sector approach to highway development. Under the new program, launched by...
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Construction;
Transportation Networks;
Infrastructure;
Privatization;
Private Equity;
Investment;
Initial Public Offering;
Private Sector;
Government and Politics;
Policy;
Construction Industry;
Mexico
Emmons, Willis M., III, and Monica Brand. "Empresas ICA and the Mexican Road Privatization Program." Harvard Business School Case 793-028, September 1992. (Revised March 1993.)
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
political risk, only recovered ownership of the Nivea brand in the United States and Britain in 1973 and 1992 respectively. Neither contracts nor trust could protect German firms from the consequences of the...
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- May 1995
- Background Note
Note on Product Liability
By: Willis M. Emmons III, Monica Brand and Greg Keller
This note provides an overview to the evolution and current state of product liability law in the United States.
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Keywords:
Goods and Commodities;
Legal Liability;
Safety;
Product Marketing;
Business Strategy;
Policy;
Government and Politics;
United States
Emmons, Willis M., III, Monica Brand, and Greg Keller. "Note on Product Liability." Harvard Business School Background Note 795-049, May 1995.
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
forthcoming Economic Journal (Royal Economic Society) Increasing the Electoral Participation of Immigrants: Experimental Evidence from France By: Pons, Vincent, and Guillaume Liegey Abstract—Improving the political participation of...
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Carmen Nobel
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
what’s going on in the world through our purchasing decisions. Our research shows that two-thirds of people, across all age groups and incomes, now buy or boycott a brand based on where it stands on the View Details
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand, not on tearing down their...
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- 01 Mar 2006
- News
Faculty Books
firm. China and Globalization The Social, Economic, and Political Transformation of Chinese Society by Douglas Guthrie (Routledge) This book is about the economic reforms sweeping across China over the last 25 years. Visiting Professor...
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- 02 Sep 2016
- Op-Ed
The Twitter Election
unlikely to suffice. Many voters are now looking not just for problem-solving skills but for specific policy solutions that hold up under scrutiny.Third, Trump is under-leveraging Twitter. Though he feeds his followers a continuing diet of controversial tweets that...
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by John Quelch and Thales Teixeira
- 28 May 2019
- News
Case Study: Building the Base
misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That...
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- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
Harvard Business School 519-017 Tailor Brands: Artificial Intelligence-Driven Branding Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize View Details
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Dina Gerdeman
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an...
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an...
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