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- All HBS Web
(607)
- People (2)
- News (215)
- Research (323)
- Multimedia (1)
- Faculty Publications (58)
- Web
Regional Winners - Alumni
Region: Central U.S. Fastline - Global Runner-up and Crowd Favorite FastLine is the first device to allow central venous catheters to be placed with continuous ultrasound guidance and to automatically perform gold-standard safety checks... View Details
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
owners to concentrate many duplicative business operations, including manufacturing, in individual states where cannabis is legal. “In many of the places where it’s raised awareness, people can’t even buy the beverage due to state laws. ”... View Details
- 25 Oct 2016
- First Look
October 25, 2016
understanding of how consumers adopt innovations with how firms effectively acquire, serve, and retain customers. The result is a lens through which to view the commercial potential of innovations and a powerful vehicle for placing a... View Details
Keywords: Sean Silverthorne
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of the new case, dubbed Lady... View Details
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details
Keywords: by Laura Linard
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
- 26 Nov 2019
- News
The Ritual Effect
partners. Like a Swiss Army knife, rituals can be used to produce whatever emotional or psychological effect is needed most. He refers to this remarkable versatility as “the ritual effect.” FUTURE SCOPE Professor Norton notes how the science of ritual answers such... View Details
Keywords: rituals
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
business administration. STRATEGY Tip: Confront unknown unknowns in your strategic planning The term VUCA originated in the US War College to describe situations that are volatile, uncertain, complex, and ambiguous. In this world, "unknown unknowns" can emerge that... View Details
Keywords: by Sean Silverthorne
- 11 Oct 2023
- News
Soldier On
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details
- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
diasporas, and how entrepreneurial activity is reshaping both countries for the better. Martha Lagace: Why did you choose the title Billions of Entrepreneurs? Tarun Khanna: The title captures the ferment that is taking place in both China... View Details
Keywords: by Martha Lagace
- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider... View Details
Keywords: by Julia Austin
- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
does one lead at your company? How do you give feedback? How do you establish an inclusive culture, develop employees, and create a great place to work? Your job is to answer these questions and provide managers the support and tools... View Details
Keywords: by Julia Austin
- 22 Feb 2023
- Blog Post
Meet the Disability Advocacy and Affinity Group (DAAG)
can amplify them and give them greater reach. Whether you experience a physical, learning, mental, sensory, or developmental disability, or are the caretaker of someone with a disability, you have a place and a voice here! We aim to work... View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
- 01 Nov 2011
- First Look
First Look: Nov. 1
believe that they are more than money-making machines: they are a vehicle for advancing societal goals. They deliver more than just financial returns; they also build enduring institutions. At great companies researched for this article, institutional logic takes its... View Details
Keywords: Sean Silverthorne
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable... View Details
- Web
Winners & Runners-Up | New Venture Competition
Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC—promises to transform the advertising industry. Currently only about 1.4 million U.S. households have a high-speed Internet hookup, but... View Details
Keywords: by Susan Young