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      • Faculty Publications  (889)

      Personal Ethics In BusinessRemove Personal Ethics In Business →

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      • 2022
      • Book

      Decision Leadership: Empowering Others to Make Better Choices

      By: Don A. Moore and Max H. Bazerman
      When we think of leaders, we often imagine lone, inspirational figures lauded for their behaviors, attributes, and personal decisions, and leadership books often reinforce that view. However, this approach ignores a leader’s mission to empower others. Applying decades... View Details
      Keywords: Empowerment Leadership; Leadership; Employees; Decision Making; Management Style
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      Moore, Don A., and Max H. Bazerman. Decision Leadership: Empowering Others to Make Better Choices. New Haven: Yale University Press, 2022.
      • March 2022 (Revised January 2023)
      • Case

      Clara Wu Tsai and Brooklyn Loan Innovation

      By: Archie L. Jones, Jeffrey J. Bussgang and Henry McGee
      Philanthropist Clara Wu Tsai is committed to racial equity and investing in Brooklyn-based minority business owners. In the wake of the George Floyd murder, she decides to create a new initiative called the Social Justice Fund and commit an initial $50 million over 10... View Details
      Keywords: Minority-owned Businesses; Racial Equity; Entrepreneurship; Race; Values and Beliefs; Small Business; Partners and Partnerships; Social Issues; Investment; Corporate Social Responsibility and Impact; Decision Making; Brooklyn
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      Jones, Archie L., Jeffrey J. Bussgang, and Henry McGee. "Clara Wu Tsai and Brooklyn Loan Innovation." Harvard Business School Case 822-124, March 2022. (Revised January 2023.)
      • Article

      Eliminating Unintended Bias in Personalized Policies Using Bias-Eliminating Adapted Trees (BEAT)

      By: Eva Ascarza and Ayelet Israeli

      An inherent risk of algorithmic personalization is disproportionate targeting of individuals from certain groups (or demographic characteristics such as gender or race), even when the decision maker does not intend to discriminate based on those “protected”... View Details

      Keywords: Algorithm Bias; Personalization; Targeting; Generalized Random Forests (GRF); Discrimination; Customization and Personalization; Decision Making; Fairness; Mathematical Methods
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      Ascarza, Eva, and Ayelet Israeli. "Eliminating Unintended Bias in Personalized Policies Using Bias-Eliminating Adapted Trees (BEAT)." e2115126119. Proceedings of the National Academy of Sciences 119, no. 11 (March 8, 2022).
      • March 2022 (Revised October 2022)
      • Case

      John F. Kennedy: Changing the World

      By: Robert Simons and Max Saffer
      This case traces the rise of John F. Kennedy from a wealthy family in Boston to president of the United States. The case describes how Kennedy, as a young man, lived a privileged life in the shadow of his older brother, Joe. When Joe was killed in World War II, Jack... View Details
      Keywords: Politics; Business And Government; Legacy; Leadership Development; Personal Characteristics; Business and Government Relations; Success; Power and Influence; Decision Making; Personal Development and Career; United States
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      Simons, Robert, and Max Saffer. "John F. Kennedy: Changing the World." Harvard Business School Case 122-088, March 2022. (Revised October 2022.)
      • February 2022
      • Case

      Paul Polman

      By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
      Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
      Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
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      Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
      • February 2022
      • Case

      Launching the Social

      By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
      This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
      Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details
      Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion
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      Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Launching the Social." Harvard Business School Case 822-074, February 2022.
      • February 2022 (Revised November 2022)
      • Case

      Fondeadora

      By: Álvaro Rodríguez Arregui and Mitchell Weiss
      Norman Müller and René Serrano, cofounders of Fondeadora, a Mexican “neobank,” had lined up a $12.5 million in Series A funding round in 2020 only to run into a major obstacle: The lead investor was Gradient Ventures, a venture firm launched by Alphabet, Inc., and... View Details
      Keywords: Fundraising; Entrepreneurship; Venture Capital; Financial Institutions; Business Startups; Government Legislation; Governing Rules, Regulations, and Reforms; Financial Strategy; Financial Services Industry; Mexico City; Latin America
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      Rodríguez Arregui, Álvaro, and Mitchell Weiss. "Fondeadora." Harvard Business School Case 822-077, February 2022. (Revised November 2022.)
      • February 2022
      • Case

      NFX Capital and Moov Technologies

      By: Scott Duke Kominers and Nicole Tempest Keller
      In July 2019, James Currier, a general partner at San Francisco-based NFX Ventures, was considering a seed stage investment of $1.5 million in Moov Technologies, a B2B marketplace for used industrial equipment. NFX was a venture capital firm focused on seed-stage... View Details
      Keywords: Venture Capital; Network Effects; Marketplace Matching; Digital Platforms; Market Design; Applications and Software; Semiconductor Industry; Financial Services Industry; San Francisco
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      Kominers, Scott Duke, and Nicole Tempest Keller. "NFX Capital and Moov Technologies." Harvard Business School Case 822-045, February 2022.
      • 2022
      • Book

      Deep Purpose: The Heart and Soul of High-Performance Companies

      By: Ranjay Gulati
      This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details
      Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture
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      Gulati, Ranjay. Deep Purpose: The Heart and Soul of High-Performance Companies. New York: Harper Business, 2022.
      • 2022
      • Chapter

      Key Success Factors in Environmental Entrepreneurship: The Case of Wilderness Safaris

      By: James E. Austin, Megan Epler Woods and Herman B. Leonard
      This chapter analyzes the entrepreneurial conception and evolution of the Wilderness Safaris (WS) ecotourism enterprise operating in eight African countries. It illuminates a series of factors that contribute to positive environmental impact as well as financial... View Details
      Keywords: Environmental Sustainability; Entrepreneurship
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      Austin, James E., Megan Epler Woods, and Herman B. Leonard. "Key Success Factors in Environmental Entrepreneurship: The Case of Wilderness Safaris." Chap. 7 in World Scientific Encyclopedia of Business Sustainability, Ethics, and Entrepreneurship, Volume 1: Environmental and Social Entrepreneurship, edited by Peter Gianiodis, Maritza I. Espina, and William R. Meek, 175–196. World Scientific Publishing, 2022.
      • February 2022 (Revised October 2022)
      • Case

      P.T. Barnum: Changing the World

      By: Robert Simons and Shirley Sun
      This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details
      Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe
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      Simons, Robert, and Shirley Sun. "P.T. Barnum: Changing the World." Harvard Business School Case 122-076, February 2022. (Revised October 2022.)
      • February 2022
      • Article

      Taxation and Innovation in the 20th Century

      By: Ufuk Akcigit, John Grigsby, Tom Nicholas and Stefanie Stantcheva
      This paper studies the effect of corporate and personal taxes on innovation in the United States over the twentieth century. We build a panel of the universe of inventors who patent since 1920, and a historical state-level corporate tax database with corporate tax... View Details
      Keywords: Innovation; Income Taxes; Corporate Taxation; Firms; Inventors; State Taxation; Business Taxation; R&D Tax Credits; Taxation; Innovation and Invention; History; United States
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      Akcigit, Ufuk, John Grigsby, Tom Nicholas, and Stefanie Stantcheva. "Taxation and Innovation in the 20th Century." Quarterly Journal of Economics 137, no. 1 (February 2022): 329–385.
      • January 2022 (Revised October 2023)
      • Case

      OneTen: One Million Careers for Black Talent (A)

      By: Boris Groysberg, V. Kasturi Rangan, Annelena Lobb and Kerry Herman
      The OneTen case study examines the nonprofit organization’s origin story. Its founding team includes a roster of corporate superstars—Ken Chenault (former CEO of American Express), Ken Frazier (former CEO of Merck), Charles Phillips (chair of Infor), Ginni Rometty... View Details
      Keywords: Change Management; Demographics; Ethics; Organizations; Social Enterprise; Society; Business or Company Management; Nonprofit Organizations
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      Groysberg, Boris, V. Kasturi Rangan, Annelena Lobb, and Kerry Herman. "OneTen: One Million Careers for Black Talent (A)." Harvard Business School Case 422-018, January 2022. (Revised October 2023.)
      • January 2022
      • Case

      Bee-ing Better at Bombas

      By: Elizabeth A. Keenan, Youngme Moon and John Masko
      David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
      Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
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      Keenan, Elizabeth A., Youngme Moon, and John Masko. "Bee-ing Better at Bombas." Harvard Business School Case 522-038, January 2022.
      • January 2022 (Revised November 2023)
      • Case

      Expanding the Culture of Learning at Kraft Heinz

      By: Ashley V. Whillans and Carolyn Watson
      The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details
      Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry
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      Whillans, Ashley V., and Carolyn Watson. "Expanding the Culture of Learning at Kraft Heinz." Harvard Business School Case 922-036, January 2022. (Revised November 2023.)
      • January 2022 (Revised April 2025)
      • Case

      Steem Versus Hive: Testing Blockchain Governance

      By: Shikhar Ghosh and Shweta Bagai
      This case examines a pivotal governance conflict that occurred in 2020 when Justin Sun, founder of the TRON blockchain, acquired Steemit Inc., the company behind a popular social media platform operating on the Steem blockchain. Steem, launched in 2016 by Daniel... View Details
      Keywords: Blockchain; Mergers and Acquisitions; Values and Beliefs; Corporate Governance; Organizational Culture; Social and Collaborative Networks; Technology Industry
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      Ghosh, Shikhar, and Shweta Bagai. "Steem Versus Hive: Testing Blockchain Governance." Harvard Business School Case 822-075, January 2022. (Revised April 2025.)
      • 2022
      • Chapter

      Luxury Tourism and Environmentalism

      By: Geoffrey Jones
      This chapter examines the evolution of luxury tourism and its environmental impact. Whilst mass tourism is widely seen as environmentally damaging, the impact of luxury tourism is nuanced. During the first stage of the growth in the nineteenth century, the numbers of... View Details
      Keywords: Luxury Consumption; Environmentalism; Tourism; Green Business; Luxury; History; Ethics; Globalization; Environmental Management; Business History; Tourism Industry; Antarctica; Latin America; North and Central America; Europe; Switzerland; Chile; Costa Rica; Africa; Kenya
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      Jones, Geoffrey. "Luxury Tourism and Environmentalism." Chap. 27 in The Oxford Handbook of Luxury Business, edited by Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts, 571–590. Oxford, UK: Oxford University Press, 2022.
      • December 2021
      • Case

      Should I Stay or Should I Go? Assessing Risk in Carlos Ghosn's International Escape

      By: Eugene F. Soltes, Grace Liu and Muneeb Ahmed
      In 2018, automotive tycoon Carlos Ghosn was arrested in Japan on financial misreporting charges, followed later by charges of improper payments and misappropriation of funds. Over a year later, still awaiting trial, Ghosn organized his escape from house arrest in Tokyo... View Details
      Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Ethics; Cross-Cultural and Cross-Border Issues; Law; Courts and Trials; Rights; Risk and Uncertainty; Auto Industry; Japan
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      Soltes, Eugene F., Grace Liu, and Muneeb Ahmed. "Should I Stay or Should I Go? Assessing Risk in Carlos Ghosn's International Escape." Harvard Business School Case 122-051, December 2021.
      • December 2021
      • Case

      Bunge: Building a Sustainable Future?

      By: Forest Reinhardt, David E. Bell, Pedro Levindo and Ruth Costas
      Bunge, one of the world’s leading agribusiness traders and processors, strives to comply with its commitment to having a deforestation-free value chain by 2025 while it considers potential new business growth areas. After a complex turnaround, which involved one of the... View Details
      Keywords: Deforestation; Value Chain; Agribusiness; Values and Beliefs; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Financial Strategy; Agriculture and Agribusiness Industry
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      Reinhardt, Forest, David E. Bell, Pedro Levindo, and Ruth Costas. "Bunge: Building a Sustainable Future?" Harvard Business School Case 522-007, December 2021.
      • November 2021 (Revised November 2023)
      • Case

      Hitting Home: Amazon and Mary's Place

      By: Paul M. Healy, Debora L. Spar and Amy Klopfenstein
      In 2020, Amazon, the $386 billion online retail behemoth, built an eight-story shelter for women and families experiencing homelessness on its expanding headquarters in Seattle, Washington. The shelter, operated in partnership with a non-profit organization known as... View Details
      Keywords: Business Ethics; Homelessness; Business And Society; Corporate Social Responsibility and Impact; Social Issues; Corporate Accountability; Urban Development; Society; Information Technology; Ethics; Technology Industry; Seattle; United States; North America
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      Healy, Paul M., Debora L. Spar, and Amy Klopfenstein. "Hitting Home: Amazon and Mary's Place." Harvard Business School Case 122-017, November 2021. (Revised November 2023.)
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