Publications

Program

Strategic Marketing for Driving Growth

changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align marketing strategies with your business objectives Build and evolve... View Details

Program

The Business of Entertainment, Media, and Sports

and anticipate the continuing impact of technological change on your business Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and... View Details

Keywords: Media & Entertainment; Media & Entertainment

03 Jan 2007
First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707445 Marketing Chateau Margaux Harvard Business School Case 507-033 Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has... View Details

Keywords: Sean Silverthorne

13 May 2008
First Look

First Look: May 13, 2008

The framework has two parts—a business analysis and a personal analysis—each comprised of a set of yes/no questions for critical assessment criteria. The note also offers perspectives on entrepreneurship, observations about combining an... View Details

Keywords: Martha Lagace

20 Mar 2012
First Look

First Look: March 20

personal and professional network across three continents. The case considers the steps he has taken to build and cultivate a network that creates value for himself and others. Purchase this... View Details

Keywords: Sean Silverthorne

21 Apr 2015
First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details

Keywords: Carmen Nobel & Sean Silverthorne

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

personality theory into a multi-level model of information acquisition and idea generation. We posit that innovator and peer personality are critical factors conditioning who will generate high-quality... View Details

Keywords: Carmen Nobel

18 Nov 2014
First Look

First Look: November 18

personal selling to successfully promote products and brands in the marketplace. In this study, we jointly examine the effect of mass-media advertising and personal selling in... View Details

Keywords: Sean Silverthorne

February 2022
Case

Launching the Social

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn

This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details

Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion

June 2010 (Revised January 2012)
Case

Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details

Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry

Web

Placement - Doctoral

Dissertation: Three Essays on Data-Driven Personalization and Targeting for Marketing Intervention Advisors: Eva Ascarza (Chair), Sunil Gupta , Jeremy Yang , and José R. Zubizarreta 2024 Jimin Nam Marketing, 2024 Placement: Ohio State... View Details

13 Jan 2003
Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point... View Details

Keywords: by Manda Mahoney

October 2014
Case

McKinsey & Company, 2012

By: John R. Wells and Galen Danskin

In 2012, McKinsey & Company (McKinsey) was the world's premier management consultancy, providing advice to CEO's and top executives of leading companies around the globe. Many consulting firms were bigger but few could match the reputation McKinsey had built over more... View Details

Keywords: Consulting Firms; McKinsey; Strategy; Consulting Industry; North America

November 2006 (Revised March 2007)
Case

Liz Claiborne and the New Working Woman

By: Anthony Mayo and Mark Benson

At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Business History; Leadership; Gender; Brands and Branding; Personal Development and Career; Apparel and Accessories Industry