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Show Results For
- All HBS Web
(819)
- People (8)
- News (281)
- Research (373)
- Multimedia (3)
- Faculty Publications (97)
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
customers themselves are not aware? Zaltman: There are several helpful approaches. One is to double check stated beliefs with actual behavior. For example, many consumers report handling competing brands and comparing prices at the point... View Details
Keywords: by Manda Mahoney
- November 2006 (Revised March 2007)
- Case
Liz Claiborne and the New Working Woman
By: Anthony Mayo and Mark Benson
At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion company, Liz Claiborne put her life savings on the line to form Liz Claiborne, Inc., a partnership that included her husband. A decade later, in 1986, Claiborne was CEO of her own... View Details
- February 2022
- Case
Launching the Social
By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details
Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion
Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Launching the Social." Harvard Business School Case 822-074, February 2022.
- June 2010 (Revised January 2012)
- Case
Blue Man Group: Creativity, Life and Surviving an Economic Meltdown
In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details
Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry
Chakravorti, Bhaskar, and Shirley M. Spence. "Blue Man Group: Creativity, Life and Surviving an Economic Meltdown." Harvard Business School Case 810-108, June 2010. (Revised January 2012.)
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
subordinates feels micromanaged, which is bizarre.” It’s a leadership approach focused on self-discipline and personal accountability, one that might be considered refreshing in a business world often bogged down by managers who... View Details
- Web
Placement - Doctoral
Advisors: Michael I. Norton (Chair), Leslie K. John , Ryan W. Buell , Rebecca Ratner , and John T. Gourville 2020 Dafna Goor Marketing, 2020 Placement: London Business School Dissertation: Branding in the New World: How Accessible... View Details
- October 2023
- Case
Shredder Setups or Straightlining into Risk?: Investing in What You Love
By: Lauren Cohen and Grace Headinger
Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and... View Details
Keywords: Family Office; Angel Investors; Direct Investment; Family Business; Business Growth and Maturation; Small Business; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Decision Choices and Conditions; Risk and Uncertainty; Consumer Products Industry; Montana; United States
Cohen, Lauren, and Grace Headinger. "Shredder Setups or Straightlining into Risk?: Investing in What You Love." Harvard Business School Case 224-018, October 2023.
- 23 Oct 2012
- First Look
First Look: October 23
http://www.sciencedirect.com/science/article/pii/S0047272712001028?v=s5 From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding Authors:Thalia Wheatley, Olivia Kang, Carolyn Parkinson, and Christine E. Looser Publication:Social and... View Details
Keywords: Sean Silverthorne
- 13 Nov 2020
- News
Global Ambition
network to donate 10,000 pieces of personal protective equipment from China to the United States. Chew, who is particularly drawn to the tech sector, joined Xiaomi in 2015, a Chinese technology company that he helped take public in 2018... View Details
- November 2024
- Article
Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge
By: Alberto Cavallo and Oleksiy Kryvtsov
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
Cavallo, Alberto, and Oleksiy Kryvtsov. "Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge." Journal of Monetary Economics 148 (November 2024).
- Web
Business, Government & the International Economy - Faculty & Research
discounts reduced the change in the average unit price by 4.1 percentage points, but expenditure switching to cheaper brands raised it by 2.8 percentage points. Keywords: Macroeconomics ; Inflation and Deflation ; Price ; Consumer... View Details
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
each person introduce themselves by their name, job title, mission, and their immediate tasks (e.g, “I’m Sarah, I’m a creative, I’m creating a brand for Client X, I’m in this meeting to present findings and... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Marketing Strategy and multiple Executive Education programs, the case depicts a new media era in which increasing numbers of people are spending as much time online as they are in front of the television and where one person can get the... View Details
Keywords: by Julia Hanna
- 18 Nov 2008
- First Look
First Look: November 18, 2008
the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact of the BDM on retail customers, the... View Details
Keywords: Martha Lagace
- Program
Senior Executive Leadership Program—China
brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details
- Web
Interviews - Creating Emerging Markets
inglés. Oman Mohammed Al Barwani Founder and Chairman, MB Holding Company (Oil; Gas; Mining Exploration; Diversified) “If you can invest in brands internationally, and especially brands which are exclusive,... View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to differentiate the... View Details
Keywords: Martha Lagace
- Web
Podcasts - Managing the Future of Work
show combines personal stories from entrepreneurs and other key players with expert perspective and advice. EY’s Trent Henry on how AI can extend white-collar careers 07 AUG 2024 | Managing the Future of Work The consulting giant’s global... View Details
- Web
FAQs - Alumni
Profile Book Will there be a Reunion Profile Book? Reunion Profile Books are a beloved MBA tradition that mark a milestone occasion for sharing your updates and personal narrative with your classmates as part of your MBA reunion... View Details