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    Rohit Deshpande

    Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

    Keywords: advertising; agribusiness; airline; banking; beauty products; beverage; financial services; home video games; marketing industry; pharmaceuticals; telecommunications; tourism; video games
    • October 2006 (Revised March 2009)
    • Case

    Clifford Chance: Repotting the Tree

    By: Arthur I Segel, A. Eugene Kohn and Nhat Minh Nguyen
    Clifford Chance, LLP, a global law firm headquartered in London, needs to make a decision whether to stay in the central business district of London or move to a redeveloped business park at Canary Wharf, three miles outside of central London. Peter Charleton, head of... View Details
    Keywords: Buildings and Facilities; Business Headquarters; Decision Choices and Conditions; Geographic Location; Logistics; London
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    • November–December 2022
    • Article

    Your Company Needs a Space Strategy. Now.

    By: Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack and Brendan Rosseau
    Space is becoming a potential source of value for businesses across a range of sectors, including agriculture, pharmaceuticals, consumer goods, and tourism. To understand what the opportunities are for your company, the authors advise you to consider the four ways in... View Details
    Keywords: Space Strategy; Emerging Markets; Natural Resources; Analytics and Data Science; Organizational Change and Adaptation; Adaptation; Competition; Aerospace Industry
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    • 14 Dec 2009
    • Research & Ideas

    Can Entrepreneurs Drive People Movers to Success?

    problems from (in)convenience to price to congestion, he says. “Robust computer control is at the core of a successful PRT.” The concept is well known—you have likely encountered automated, driverless people movers in cities such as Detroit, amusement View Details
    Keywords: by Martha Lagace; Transportation
    • May 2015
    • Case

    Pricing in a Digital World (2015)

    By: John Gourville
    Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details
    Keywords: Pricing; Marketing; Dynamic Pricing; Price Customization; Information Technology; Price; Entrepreneurship; Customization and Personalization; Product Marketing
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    • July 2004 (Revised July 2020)
    • Case

    Hines Goes to Rio

    By: Arthur I Segel and Ricardo Reisen De Pinho
    The Torre Almirante office tower, Hines' newest project in Rio de Janeiro, was a 36-story, Class AA office tower with an adjoining 420-stall parking structure and a preserved 14-story historic facade. It was completely different from anything that had previously been... View Details
    Keywords: Property; Design; Construction; Buildings and Facilities; Risk Management; Problems and Challenges; Real Estate Industry; Brazil; New York (city, NY)
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    • 13 Jan 2015
    • First Look

    First Look: January 13

    possible priorities for the company's "Project Symphony," guaranteeing the winners a high level of visibility and support across the media conglomerate's broadcast and cable television, film, and theme park divisions. Past... View Details
    Keywords: Sean Silverthorne
    • Web

    Marketing - Doctoral

    Jingpeng Hong Zhongming Jiang Rebecca Liu June Park Sihan Zhai Current HBS Faculty Juan Alcacer Tomomichi Amano Bharat N. Anand Eva Ascarza Max H. Bazerman Alison Wood Brooks Alberto F. Cavallo Julian De Freitas Rohit Deshpande Anita... View Details
    • Web

    Get In Touch | About

    global@hbs.edu Harbus Student Newspaper +1.617.495.6528 general@harbus.org Harvard Business Publishing Harvard Business Review +1.617.783.7500 custserv@hbsp.harvard.edu Harvard Business School Coop +1.617.495.6592 Harvard Innovation Lab Directions and View Details
    • Web

    Browse All Articles, Research, & Case Studies - HBS Working Knowledge

    Utah Help Solve Underemployment for People with Disabilities? Re: Richard S. Ruback Katie Holyfield and Taylor Matkins founded Lucky Ones Coffee in 2017, a coffee shop with a mission to create jobs in Park City, Utah, for people with... View Details
    • September 2017 (Revised December 2019)
    • Case

    Miami Price: Bidding on an Iconic Transit-Oriented Development Site

    By: Charles F. Wu, Aaron Stolear, Vitali Bourchtein and Sayiddah Fatima McCree
    13th Floor-Adler, a partnership of 13th Floor Investments and Adler Group, was compiling a response to a Miami-Dade County Request for Proposal (RFP). The RFP's prize was the opportunity to develop a 7.5+/- acre parking lot, adjacent to a heavy-rail rapid transit... View Details
    Keywords: Land Valuation; Real Estate Development; Real Estate; Land Markets; Land Investment; Property; Design; Valuation; Real Estate Industry; Miami
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      Unanticipated Gains

      Social capital theorists have shown that some people do better than others in part because they enjoy larger, more supportive, or otherwise more useful networks. But why do some people have better networks than others? 

      Unanticipated Gains argues... View Details
      • Web

      Placement - Doctoral

      Management Control Systems: Evidence from the Field Advisors: Dennis Campbell (Chair), Tatiana Sandino , and Susanna Gallani Jihwon Park Accounting & Management, 2020 Placement: CUNY, Baruch College, Zicklin School of Business... View Details
      • 2015
      • Book

      MOVE: Putting America's Infrastructure Back in the Lead

      By: Rosabeth M. Kanter
      Americans are stuck. We live with travel delays on congested roads; shipping delays on clogged railways; and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer,... View Details
      Keywords: United States; Railroad History; Airlines; Airline Industry; Air Transportation; Passenger Transportation; Cities; Urban Planning; Freighting; Change; Leadership; Public Policy; Change Leadership; Public Finance; Infrastructure; Policy; Technological Innovation; Change Management; Leading Change; Urban Development; Project Finance; Entrepreneurship; City; Transportation; Transportation Industry; Shipping Industry; Rail Industry; Air Transportation Industry; United States
      Related
      • 2016
      • Working Paper

      Entrepreneurs and the Co-Creation of Ecotourism in Costa Rica

      By: Geoffrey Jones and Andrew Spadafora
      Between the 1970s and the 2000s, Costa Rica became established as the world’s leading ecotourism destination. This working paper suggests that although Costa Rica benefited from biodiversity and a pleasant climate, the country’s preeminence in ecotourism requires more... View Details
      Keywords: Tourism; Latin America; Business History; Sustainable Strategy; Sustainability; Nonprofit; Entrepreneurs; Environment; Entrepreneurship; History; Environmental Sustainability; Tourism Industry; Costa Rica
      Related
      • Web

      FAQs - Alumni

      for international alumni and guests? Please refer to the travel guidance for Reunions guests provided by the Harvard International Office. > What hotel should I stay in? Will transportation be provided? What are the parking options?... View Details
      • Web

      Great American Business Leaders of the 20th Century - Leadership

      Data Systems, 1961–1969 William S. Paley Columbia Broadcasting System, 1928–1983 Ray T. Parfet, Jr. Upjohn Company, 1969–1987 William G. Park Crucible Steel Company, 1900–1909 George S. Parker Parker Brothers, 1901–1933 Eugene M.... View Details

        MOVE: Putting America's Infrastructure Back in the Lead

        Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent... View Details

        • 16 May 2023
        • HBS Case

        How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

        KKR worked with Goldman Sachs and Ernst & Young to increase financial literacy among workers getting payouts and made the workshops mandatory. “Our goal from the beginning was to build wealth for this community,” says Bangert in the case. “What we don’t want to see... View Details
        Keywords: by Avery Forman
        • 09 Dec 2002
        • Research & Ideas

        Unilever—A Case Study

        perceived as widespread anti-Semitism in Boston at that time. The cost of building the New York Park Avenue headquarters, which became established as a "classic" of the new postwar skyscraper, rose steadily from $3.5 million to... View Details
        Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail