Publications
Publications
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- All HBS Web
(881)
- Faculty Publications (197)
- February 2000 (Revised August 2000)
- Case
Microsoft Latin America
By: Robert S. Kaplan, Alberto Ballve and Antonio Davila
Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details
- February 2000 (Revised April 2003)
- Case
InSite Marketing Technology (B)
By: Lynda M. Applegate and Genevieve J.S. Feraud
Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space. View Details
- November 1999 (Revised February 2000)
- Case
Granny's Goodies, Inc.
By: Das Narayandas and Katherine B. Korman
The young entrepreneurs of Granny's Goodies, Inc., a corporate gift package specialist, face the challenge of finding ways to create consistent revenue streams and reduce sales costs. Outside of a few long-term contracts, the two founders have had to work very hard for... View Details
- November 1999 (Revised March 2003)
- Case
Webvan: Groceries on the Internet
By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
- April 1999 (Revised March 2002)
- Case
Gerald Weiss
By: Brian J. Hall and Carleen Madigan
Gerald Weiss left Wall Street for the promise of a CFO position at a well-established corporation. He was given a 10-year options package with a guaranteed floor of $12 million and unlimited upside. To ensure the entire package would be worth at least $12 million after... View Details
- April 1999 (Revised December 2003)
- Case
Al Dunlap at Sunbeam
By: Brian J. Hall, Rakesh Khurana and Carleen Madigan
Al Dunlap was one of the best-known corporate turnaround artists of the 1990s. In 1996, he was hired at Sunbeam to effect a restructuring, but was fired almost two years later when the company's financial performance and stock price began to decline. Many of the... View Details
- November 1998 (Revised October 2003)
- Case
Mike Winsor: A Career in Marketing
By: Robert J. Dolan
An MBA student has received an offer to join Kraft Foods, a leading consumer packaged goods firm. This unit is a wholly owned subsidiary of a holding company whose other major subsidiary is a leading cigarette manufacturer. The case raises ethical issues of marketing. View Details
- October 1998
- Supplement
Timberjack Parts: Packaged Software Selection Project, Video
By: F. Warren McFarlan and Mark Keil
Keywords: Software
- March 1998 (Revised August 1998)
- Case
Pepsi Blue
By: John A. Quelch
Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details
- January 1998 (Revised February 1998)
- Case
Timberjack Parts: Packaged Software Selection Project
By: F. Warren McFarlan, Mark Keil and Darryl S. Romanow
This case provides a realistic, current, and detailed view of software procurement in an international business environment where the competition in enterprise-wide software solutions is growing. Focuses on the selection of packaged software to serve multiple sites... View Details
- April 1996 (Revised September 2003)
- Case
Crown Cork & Seal/CarnaudMetalbox
By: William E. Fruhan Jr. and William DeWitt
A U.S. packaging firm acquires a French packaging firm with the objective of creating the largest global packaging firm in the world. View Details
- September 1993 (Revised August 2011)
- Exercise
ExtendSim® Simulation Exercises in Process Analysis (B)
By: Roy D. Shapiro
Second set of exercises meant to be used with ExtendSim, a simulation package created by Imagine That, Inc. of San Jose, California, that allows students to investigate the impact of adding buffers to simple in-line processes with uncertain processing times. View Details
- January 1993
- Supplement
MCC: The Packaging and Interconnect Program (B)
- January 1993 (Revised August 2003)
- Case
Sally Jameson: Valuing Stock Options in a Compensation Package
By: Peter Tufano
Details a thinly disguised situation faced by a recent Harvard MBA graduate who was forced by a prospective employer to place a dollar value on a grant of stock options. There are two objectives: 1) Serves as an introduction to option valuation, in which students have... View Details
- March 1992 (Revised April 1993)
- Teaching Note
MCC: The Packaging and Interconnect Program (A), Teaching Note
By: Dorothy Leonard-Barton and Alistair D. Williamson
- September 1991 (Revised August 1996)
- Case
Procter & Gamble Co., The: Lenor Refill Package
By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package. View Details
- August 1991 (Revised April 1993)
- Case
MCC: The Packaging and Interconnect Program (A)
By: Marco Iansiti
- October 1990 (Revised August 1991)
- Case
Peanut Butter Fantasies
By: Amar Bhide and Myra M. Hart
Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company. View Details
- July 1990 (Revised July 1990)
- Teaching Note
Minneapolis Plastic Packaging Ban (A) and (B) & Waste Reduction in Taiwan, Teaching Note
By: George C. Lodge
- June 1990 (Revised July 1990)
- Case
Minneapolis Plastic Packaging Ban (B)
By: George C. Lodge and Jeffrey F. Rayport