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  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

receive lower prices in return but also because, in some cases,firms provide better service. A: There are many examples of how firms exploit consumer personal information to improve online services. Retailers and travel agencies, for... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 01 Apr 2008
  • First Look

First Look: April 1, 2008

behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their online grocer with the purchases... View Details
Keywords: Martha Lagace
  • 17 May 2016
  • First Look

May 17, 2016

than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW... View Details
Keywords: Sean Silverthorne
  • 15 May 2020
  • Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

willing to bear to reopen the economy. No one can predict with any certainty how shopping patterns and consumer tastes will change. No one can be sure when people will feel safe enough to travel so that the hotels, airlines, restaurants,... View Details
Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence
  • 22 Nov 2011
  • First Look

First Look: November 22

seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social media, View Details
Keywords: Sean Silverthorne
  • 14 Dec 2009
  • Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

installations. Q: What are you working on next? A: These days, online shoppers face deceptive offers that promise discounts ("$10 off your next order") while they attempt to check out at ordinary retail Web sites. Because an... View Details
Keywords: by Martha Lagace; Transportation
  • 16 Jul 2024
  • Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

in multiple innovations, including smartphones, search, online purchasing, and social media. Lead director John Thompson led the board committee that chose insider Satya Nadella as its next CEO. Nadella completely changed Microsoft’s... View Details
Keywords: by Bill George
  • 14 Jan 2014
  • First Look

First Look: January 14

physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class capabilities (such as View Details
Keywords: Sean Silverthorne
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

large positive effects. Our results highlight the importance of mitigating user costs in small-value transactions. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55630 The Impact of Increasing Search Frictions on View Details
Keywords: Dina Gerdeman
  • 09 Sep 2008
  • First Look

First Look: September 9, 2008

http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation... View Details
Keywords: Sean Silverthorne
  • 23 May 2019
  • Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details
Keywords: by Dina Gerdeman; Green Technology
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that surrounded a new baby, parents’... View Details
Keywords: Dina Gerdeman
  • 12 Jan 2016
  • First Look

January 12, 2016

demand. Furthermore, downstream and upstream product was coming online from other parts of the world, including Russia. As a result, Alcoa had lost its historical market dominance and stock premium. Belda was convinced that for Alcoa to... View Details
Keywords: Carmen Nobel
  • 16 Apr 2013
  • First Look

First Look: April 16

held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to... View Details
Keywords: Sean Silverthorne
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

in Internet Search Engines Authors:Benjamin Edelman and Duncan S. Gilchrist Abstract In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with improved... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind of food you... View Details
Keywords: Re: Andi Wang
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

in EverFi, an educational technology company that offers a range of online educational programming to its K-12 school, university, and corporate clients. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/318041-PDF-ENG Harvard... View Details
Keywords: Dina Gerdeman
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

https://cb.hbsp.harvard.edu/cbmp/product/516023-PDF-ENG Harvard Business School Case 817-083 thredUP: Think Secondhand First In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is... View Details
Keywords: Sean Silverthorne

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