Publications

Publications

Filter Results: (495) Arrow Down

Show Results For

← Page 9 of 495 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 11 Sep 2012
  • First Look

First Look: September 11

reasons why corporate strategies can fail. In its treatment and coverage of these issues, the note emphasizes similarities between the core principles of business unit strategy and of corporate level strategy. Purchase this... View Details
Keywords: Sean Silverthorne
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

lead users to purchase points. Managing in this realm requires a new set of skills. "Advertising executives in the online marketspace must have different analytical competencies than their counterparts... View Details
Keywords: by Susan Young
  • 25 May 2010
  • First Look

First Look: May 25

(revised) Authors:Itai Ashlagi, Benjamin G. Edelman, and Hoan Lee Abstract We model competing auctions for online advertising, with attention to the participation costs that limit advertisers' interest in using small ad platforms. When... View Details
Keywords: Martha Lagace
  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

horizontal and diagonal lines, curves, and waves, as well as adding some narrative arcs suggested by fiction writer Kurt Vonnegut. In a series of online studies, they asked participants to rate the different journey lines in several... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

acquisition strategy. Purchase this case: https://hbsp.harvard.edu/product/518047-PDF-ENG Harvard Business School Case 818-002 Shift Technologies, Inc. In 2017, management at Shift, an online marketplace... View Details
Keywords: by Sean Silverthorne
  • 06 Dec 2016
  • First Look

December 6, 2016

products offered to customers—has recently been used as a competitive advantage for both brick-and-mortar and online retailers. Fast-fashion retailers have differentiated themselves by rotating their assortment multiple times throughout a... View Details
Keywords: Sean Silverthorne
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 20 May 2014
  • First Look

First Look: May 20

advertising budget to online ads on YouTube? Purchase this case: http://hbr.org/product/youtube-for-brands/an/514048-PDF-ENG Harvard Business School Case 713-453 J Sainsbury Plc, Road to Recovery In 2012, J... View Details
Keywords: Sean Silverthorne
  • 21 Jun 2022
  • HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

counting Salesforce’s $27 billion purchase price for Slack, “it’s still a 10 to one difference.” Microsoft has a 10 to one customer advantage as well—145 million compared to 12 million—as of April 2021. And every Office 365 customer... View Details
Keywords: by Lane Lambert; Information Technology; Technology
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

Services (B) Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

size of the LGBT population are misestimated, likely substantially. In a series of online experiments using a large and diverse but non-representative sample, we compare estimates from the standard methodology of asking sensitive... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2011
  • Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 19 Apr 2016
  • First Look

April 19, 2016

is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • First Look

First Look: March 10

By: Coates, John C., Jesse M. Fried, and Kathryn E. Spier Abstract—We report the results of an online survey, conducted on behalf of Harvard Law School, of 124 practicing attorneys at major law firms. The survey had two main objectives:... View Details
Keywords: Carmen Nobel
  • 30 Oct 2018
  • First Look

New Research and Ideas, October 30, 2018

ready for bots to become the face of its brand to its prospective customers? Purchase this case:https://hbsp.harvard.edu/product/518067-PDF-ENG Harvard Business School Case 318-114 Verizon 2018 In 2018, CEO Lowell McAdam led efforts to... View Details
Keywords: Dina Gerdeman
  • 07 Oct 2014
  • First Look

First Look: October 7

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
Keywords: Sean Silverthorne
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

markets: Boston, San Francisco, and Philadelphia. Purchase this case:http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=806166 PayPal Merchant Services Thomas Eisenmann and Lauren Barley 806-188 In early... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2015
  • First Look

First Look: April 28

an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, View Details
Keywords: Sean Silverthorne
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

on friends, family, and even strangers on the Internet when they’re deciding which products to purchase or even which people to date. And they put a lot of trust in their fellow humans; 83 percent of people say they trust recommendations... View Details
Keywords: by Dina Gerdeman
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

in a country caught in the midst of rapid economic transformation. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/411067-PDF-ENG The NFL's Digital Media Strategy Anita Elberse, Kelsey Calhoun, and Daven JohnsonHarvard Business... View Details
Keywords: Sean Silverthorne

Are you looking for?

→Search All HBS Web