Publications

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

case:https://hbsp.harvard.edu/product/517078-PDF-ENG Harvard Business School Case 619-015 Booking.com The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online... View Details

Keywords: Dina Gerdeman

09 Oct 2012
First Look

First Look: October 9

and inspiring work; and the environment, by becoming carbon neutral. The case covers the decisions that Warby Parker must make at the beginning of its third year of existence as a consequence of growth and in order to avoid losing... View Details

Keywords: Sean Silverthorne

March 2018
Case

Lufax: FinTech and the Transformation of Wealth Management in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo

This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details

Keywords: Asset Management; Internet and the Web; Competitive Strategy; Situation or Environment; Product Positioning; Financial Services Industry; China

October 2015
Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar

BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details

Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry

04 Dec 2007
First Look

First Look: December 4, 2007

identities, specifically previously enacted ones, constitute potent incentives for inducing efforts or actions. People Are Experience Goods: Improving Online Dating with Virtual Dates Authors:Jeana H. Frost, Zoë Chance, Michael I. Norton,... View Details

Keywords: Martha Lagace

30 Jan 2018
First Look

January 30, 2018

Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also... View Details

Keywords: Sean Silverthorne

10 Nov 2015
First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher View Details

Keywords: Sean Silverthorne

15 Mar 2016
First Look

March 15, 2016

intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery... View Details

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

practices; or a natural flow of talent to organizations practicing management innovation. Will management innovation be "pushed" or "pulled"? What do you think? (To read more, see Thomas Malone, The Future of Work: How the New View Details

Keywords: by Jim Heskett

May 2024 (Revised May 2024)
Case

Market by Met Council: Revolutionizing Food Pantries in the Digital Age

By: Elisabeth Paulson and Michael W. Toffel

In fall 2023, the Food Program of Met Council—America’s largest Jewish charity dedicated to fighting poverty—completed the rollout of the newest version of its digital pantry platform to twelve food pantries in the Met Council food pantry network. The digital... View Details

Keywords: Customer Focus and Relationships; Digital Transformation; Nonprofit Organizations; Service Operations; Human Needs

16 Jun 2020
Blog Post

Delivering Solutions During a Crisis with Hans Kristian Furuseth (MBA 2019)

When Hans Kristian Furuseth (MBA 2019) arrived at Harvard Business School in 2017, his goals were clear. He wanted to build the skills necessary to be a leader who makes a difference in the world. Now as CEO of Farmasiet.no, Norway’s largest View Details

July 2000 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (A)

Introduces a "new-economy" company, Madison Avenue, facing challenges of mega-success. In the two years since its founding, the company's revenues have grown from zero to nearly $30 million, head count has swollen from the start-up handful to more than 200, and the... View Details

Keywords: Organizational Change and Adaptation; Organizational Design; Online Advertising; Advertising Industry

14 Oct 2009
First Look

First Look: October 14

Disney or Pixar. Instead, anime producers are locked into a highly fragmented domestic market, dominated by content distributors (TV stations and DVD companies) and advertising agencies. We argue that Japan has to adopt legislation in several areas in View Details

Keywords: Martha Lagace

April 2020
Background Note

U.S. Food Retail During the Pandemic: March 2020

By: José B. Alvarez and Natalie Kindred

This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply... View Details

Keywords: Coronavirus Pandemic; Risk and Uncertainty; Risk Management; Food; Supply Chain; Consumer Behavior; Demand and Consumers; Trade; Crisis Management; Health Pandemics; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States

05 Nov 2013
First Look

First Look: November 5

models of Internet firms and contribute to inform the regulatory debate on consumer privacy. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=13-085.pdf Increased Speed Equals Increased Wait: The Impact of a Reduction in Emergency Department... View Details

Keywords: Sean Silverthorne

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

the world. But SHEIN is much more than an online marketer for these factories. What SHEIN contributes to make the platform hum is remarkable sensitivity to the fashion tastes of its consumers. It monitors what trendsetters wear on social... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

January 2025
Case

Driving Efficiency and Sustainability at P&G China

By: Feng Zhu, Philip Kuai and Billy Chan

P&G China’s business had reached new heights thanks to the explosive growth of e-commerce in the country, but the rapidly increasing volume of shipments to customers had created operational and environmental challenges in terms of packaging waste, shipping damage, and... View Details

Keywords: Transformation; Customer Value and Value Chain; Environmental Sustainability; E-commerce; Logistics; Product Design; Value Creation; Order Taking and Fulfillment; Supply Chain Management; Consumer Products Industry; China